The verdict in three sentences
For a beverage distributor in Miami serving 1,400 convenience stores, restaurants and hotels, a B2B ordering platform costs between USD 45,000 and 95,000 depending on integration depth (the equivalent Dakar project runs 7,000,000 to 15,000,000 FCFA). It replaces phone ordering, automatically applies customer-specific pricing and trade credit, and collects payment by ACH, card or wire. Equipped distributors typically see average order value rise by about 18 %, with a 4-month project timeline.
What the platform must handle
A beverage distributor does not have the needs of a consumer store. Each account has its own price list (corner store, restaurant, hotel, sub-distributor), its credit limit, its delivery day and its deposits (kegs, crates, returnable glass). The platform must reflect all of this on mobile, including for reps working in the field.
| Module | Essential version | Full version |
|---|---|---|
| Catalogue and pricing by customer tier | USD 11,500 | USD 16,000 |
| Mobile ordering app (offline-capable PWA) | USD 9,500 | USD 19,000 |
| Trade credit, limits and reminders | USD 7,500 | USD 14,000 |
| ACH, card and wire payments | USD 6,000 | USD 9,500 |
| Delivery route planning | USD 5,000 | USD 16,000 |
| Deposit management (kegs, crates, glass) | USD 2,500 | USD 6,500 |
| Accounting or ERP connection | USD 3,000 | USD 14,000 |
| Total | USD 45,000 | USD 95,000 |
Hosting and maintenance then cost USD 900 to 2,200 a month, including SMS and WhatsApp notifications for 1,400 accounts. Note that Florida three-tier rules for alcohol mean pricing and credit terms must stay compliant with state regulations, which the platform enforces by account type.
Payments and credit: the heart of the project
In Miami, independent stores often pay by card or on delivery, while hotels and restaurant groups pay by ACH on net 30 terms. The platform must accept both logics without friction.
| Payment method | 2026 fees (order of magnitude) | Settlement time | Typical use |
|---|---|---|---|
| ACH transfer | 0.8 % capped at USD 5 | 1 to 3 days | Hotels, chains |
| Credit card | 2.9 % + USD 0.30 | 2 days | Small stores |
| Wire transfer | USD 15 to 30 per wire | Same day | Large accounts |
| Net 15 trade credit | 0 % (cash flow cost) | 15 days | Loyal restaurants |
| Net 30 trade credit | 0 % (cash flow cost) | 30 days | Key accounts |
| Cash or check on delivery | Handling risk | Same day | Accounts without online payment |
The credit module automatically blocks an order once the limit is reached and sends a reminder 3 days after the due date. Among our distributor clients, receivables over 30 days typically drop by 25 to 40 % in year one.
Why average order value rises
The 18 % gain is not digital magic. It comes from three simple mechanisms: the customer sees the whole catalogue instead of the 10 SKUs a rep mentions on the phone, the platform suggests last month's products, and volume promotions (for example 5 % off above 20 cases) appear at the right moment. The 4-month timeline breaks down into 3 weeks of scoping, 10 weeks of development and a 3-week pilot with 100 accounts.
Mini case study
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Carlos Mendez, sales director of a beverage distributor in Miami, serves 1,400 accounts with an average order of USD 520, three orders a month per account. Monthly revenue: 1,400 × 3 × 520 = USD 2,184,000. If 50 % of accounts move to the platform and their order value grows 18 %, the gain is 700 × 3 × 93.60 = USD 196,560 in monthly revenue. At a 12 % gross margin, that is USD 23,587 of extra margin a month. The full version at USD 95,000 is therefore paid back in about 4 months after launch, not counting the 4 phone operators redeployed to collections.
FAQ
Will small store owners really order online?
Yes, if the tool works on an entry-level phone. Among equipped distributors, 40 to 60 % of stores order on their own after 3 months, the rest are still guided by their rep through the same app.
Can we keep phone orders?
Yes. Operators enter orders in the same platform, which centralises stock, credit and routes. No order gets lost between channels.
How much do card payments cost?
About 2.9 % + USD 0.30 in 2026, or roughly USD 15 on a USD 520 order. Steering larger accounts to ACH at 0.8 % capped at USD 5 cuts that sharply.
Is a 4-month timeline realistic?
Yes for the essential version and most full versions. A heavy ERP integration (NetSuite, SAP) can add 4 to 6 weeks.
What happens if an account exceeds its credit limit?
The order is blocked or sent for sales director approval, depending on the rule you choose. The customer sees the outstanding balance and can pay immediately to unlock it.
Let's scope your project. Tell us your number of accounts, payment methods and current software, and we will price the platform between USD 45,000 and 95,000 with a 4-month plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

