The verdict in three sentences
For a wine wholesaler in Amsterdam still running PrestaShop 1.6, a version without security updates for years, a migration to Shopify costs EUR 8,000 to 20,000 for 1,800 SKUs and trade accounts. The subscription then runs USD 79 to 399 a month, B2B apps extra, and the project ships in 8 weeks. The two factors that decide success are 301 redirects to keep search rankings and migrating trade accounts and pricing.
The migration budget line by line
PrestaShop 1.6 raises three problems in 2026: known unpatched vulnerabilities, modules incompatible with PHP 8 and hosts refusing old PHP versions. Staying often costs more in patches than migrating.
| Item | Essential migration | Full migration |
|---|---|---|
| Export and clean-up of 1,800 product pages | EUR 1,500 | EUR 3,000 |
| Customers, orders and history migration | EUR 1,000 | EUR 2,500 |
| Adapted Shopify theme (vintages, appellations, pairings) | EUR 2,500 | EUR 6,000 |
| Trade accounts and dedicated pricing | EUR 1,000 | EUR 3,000 |
| 301 redirect plan and SEO monitoring | EUR 1,200 | EUR 2,500 |
| Alcohol compliance (age check, Dutch Alcohol Act, delivery) | EUR 500 | EUR 1,000 |
| Logistics or management software connection | EUR 300 | EUR 2,000 |
| Total | EUR 8,000 | EUR 20,000 |
The full version is justified when trade customers (wine shops, restaurants, corporate buyers) have separate price lists and order by cases of 6 or 12.
Which Shopify plan for a mixed B2C and B2B wholesaler?
Shopify's full native B2B (company catalogues, payment terms) is still reserved for Shopify Plus. On standard plans, trade accounts run through a wholesale app.
| Shopify plan 2026 | Monthly price | Card fees (Shopify Payments, order of magnitude) | Fit for 35 % trade customers |
|---|---|---|---|
| Basic | USD 39 | 1.8 % + EUR 0.25 | Too limited on reporting |
| Grow (Shopify) | USD 79 to 105 | 1.6 % + EUR 0.25 | Fine with a B2B app |
| Advanced | USD 399 | 1.4 % + EUR 0.25 | Recommended above EUR 40,000/month |
| Plus | USD 2,300 | Negotiated | Oversized at this volume |
| Trade pricing app (Wholesale) | USD 20 to 150 | Not applicable | Essential outside Plus |
| Age verification app | USD 5 to 15 | Not applicable | Recommended for alcohol |
For online revenue of EUR 300,000 to 600,000 a year, the Grow plan with a B2B app is enough. Above that, the card fee gap makes Advanced worthwhile. Dutch buyers also expect iDEAL, which Shopify Payments supports natively.
301 redirects and the 8-week schedule
A PrestaShop store with 1,800 products often has 3,000 to 5,000 indexed URLs (products, categories, variants, CMS pages). Shopify imposes its own structures (/products/, /collections/). Without an exhaustive redirect plan, organic traffic loss commonly reaches 30 to 50 % within three months. The typical schedule: weeks 1 and 2 for audit and export, weeks 3 to 5 for theme and data migration, week 6 for redirects, week 7 for testing with 10 trade customers, week 8 for go-live on a low-traffic Monday morning.
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Pieter de Vries, owner of a wine wholesaler in Amsterdam, sells EUR 520,000 online a year, 35 % to trade customers. His PrestaShop 1.6 costs him EUR 450 a month in specialised hosting and patches, or EUR 5,400 a year. He picks the full migration at EUR 20,000 and the Advanced plan at USD 399 (about EUR 370) a month, plus USD 100 for a B2B app, or roughly EUR 5,550 a year in subscriptions. Moving from 1.8 % to 1.4 % card fees on EUR 340,000 of card payments saves EUR 1,360 a year. If the new store lifts conversion from 1.4 % to 1.8 %, the gain is about EUR 148,000 in additional sales, or about EUR 44,000 of gross margin at 30 %, so the EUR 20,000 migration pays back in about 6 months.
FAQ
Can we keep our Google rankings when migrating?
Yes, with a 301 redirect plan covering 100 % of indexed URLs and Search Console monitoring for 8 weeks. A temporary dip of 5 to 10 % in the first month is normal.
Does Shopify handle trade pricing without Shopify Plus?
Yes, through a wholesale app at USD 20 to 150 a month: prices by customer group, minimum quantities, ordering by the case. Native net 30 payment terms remain reserved for Plus.
Do customers have to recreate their accounts?
No, accounts are imported, but Shopify does not carry over passwords. Customers receive an activation email, with a reactivation rate of 60 to 70 % in the first month.
Is selling wine on Shopify allowed?
Yes in the Netherlands, with age verification at checkout and delivery, compliance with the Alcohol Act and a carrier suited to alcohol. Shopify Payments accepts wine sellers subject to local compliance.
Why 8 weeks and not 4?
Cleaning 1,800 product pages and testing with trade customers takes time. A rushed 4-week migration often costs 2 to 3 months of lost traffic.
Let's scope your project. Send us your PrestaShop version, SKU count and share of trade customers, and we will price the migration between EUR 8,000 and 20,000 with go-live in 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
