The verdict in three sentences
A B2B customer area with per-account pricing grids, credit limits and order approval transforms the relationship with your 50-500 trade customers: each sees their negotiated price, orders on credit within their limit and pays by mobile money or transfer. In Lomé, budget 9,000,000-28,000,000 FCFA in 2026 depending on whether you start from a B2B module or a custom build. The most tangible gain: a 50 % drop in price disputes and the end of discounts granted by word of mouth.
The B2B features that structure the relationship
| Feature | 2026 effect | Complexity |
|---|---|---|
| Per-account / group pricing grids | -50 % price disputes | Medium |
| Automatic volume discounts | Average basket +15 to 25 % | Low |
| Credit limit & tracking | Frames customer credit | Medium |
| Order approval workflow | Control before dispatch | Medium |
| 30/60-day + mobile money payment | Easier collection | Medium |
| ERP stock link | -50 % announced stockouts | High |
| History & fast reorder | Loyalty | Low |
B2B module or custom build?
| Criterion | B2B module | Custom |
|---|---|---|
| Upfront budget | 9,000,000 - 16,000,000 FCFA | 16,000,000 - 28,000,000 FCFA |
| Timeline | 5 - 9 weeks | 3 - 5 months |
| Per-account pricing grids | Native or app | Unlimited |
| Credit & deferred payment | Limited | Bespoke |
| Mobile money (Flooz, T-Money) | Via connector | Integrated bespoke |
| ERP link | Connector | Real-time |
| Maintenance | 400,000 - 800,000 FCFA/mo | 700,000 - 1,200,000 FCFA/mo |
| Reversibility | Low | High (code delivered) |
Under 100 accounts with simple discounts, the module is enough. As soon as credit, mobile money and ERP become central, custom protects your commercial logic.
Commercial ROI (2026 order of magnitude)
| Item | Before B2B area | After | Gain |
|---|---|---|---|
| Price disputes / month | 20 | 10 | -50 % |
| Order handling time | 15 min | 4 min | -73 % |
| Out-of-hours orders | 0 % | 30 - 45 % | continuous |
| Average basket | 100 | 115 - 125 | +15 to 25 % |
| Late payments | baseline | -20 to -30 % | credit framed |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Kossi runs a hygiene-products distributor in Lomé: 240 trade customers (shops, hotels, clinics), case-by-case negotiated grids, frequent disputes. He invests 19,000,000 FCFA in a custom platform with per-account grids, credit limits and mobile money payment, plus 750,000 FCFA/month maintenance. Within four months, price disputes fall 50 %, 38 % of orders go self-service, and the average basket gains +19 %. On added revenue plus recovered sales time, the investment pays back in about 10 months.
FAQ
Can each customer see only their own prices? Yes. After login, an account (or group) sees only its pricing grid. Unidentified prospects see public prices or none, depending on your commercial strategy.
How is credit and customer credit limit managed? The platform sets a ceiling per account, blocks or alerts on overrun and tracks the outstanding balance in real time. This frames credit without an awkward conversation and cuts late payments by 20-30 %.
Can mobile money be integrated into B2B? Yes: Flooz and T-Money integrate for instant payments, alongside transfer and deferred payment for large amounts. It is an expected standard in Lomé in 2026.
How much does the ERP link cost? Depending on the ERP and mode (file or real-time), budget an extra 3,000,000-7,000,000 FCFA. It syncs stock and prices, sharply reducing announced stockouts and errors.
What maintenance budget should I plan? Between 400,000 and 1,200,000 FCFA/month depending on criticality and volume, excluding major evolutions. A platform managing credit and payments must be continuously supervised.
Let's scope your project. Tell us your number of trade accounts, your discount logic and your ERP: we will recommend module or custom, with an indicative budget (9,000,000-28,000,000 FCFA) and a timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
