One platform for B2B and B2C wine sales in New York: 2026 cost

The verdict in three sentences

A Finger Lakes winery holding a New York farm winery licence that sells to wine shops and restaurants on one site and to consumers on another pays twice for hosting, re-keys its inventory and never sees that a Manhattan sommelier also buys for his own cellar. A single B2B and B2C platform, with prices and terms based on the logged-in profile, shared inventory and age verification, fixes all three problems. Over 3 years, TCO ranges from about 20,000 USD (WooCommerce) to over 100,000 USD (Shopify Plus), with go-live in 10 weeks.

What two separate sites really cost

The pattern is common among New York wineries: a consumer webshop, plus a PDF price list and emailed orders, or a second site, for trade buyers. The figures below are 2026 orders of magnitude for a winery producing 150,000 bottles a year, 60 % of them sold to the trade.

The most underestimated gain is commercial: a sommelier ordering for his restaurant also becomes a consumer for rare cuvées, and allocation releases reach both audiences from a single tool.

The 2026 options and their 3-year TCO

Wine-specific constraints shape the choice: 21+ age verification and adult signature on delivery, state-by-state direct-to-consumer shipping permits and sales tax, compliance reporting, case pricing by 6 or 12, and pallet delivery to the trade.

TCO excludes payment fees (around 2.9 % + 0.30 USD per card transaction in the US), shipping compliance software and logistics. WooCommerce remains cheapest for a simple catalogue; custom work becomes relevant once you need fine-grained trade rules (delivery thresholds by area, volume discounts, net 30 terms for retailers) and a link to your winery management or accounting software.

Mini case study

Illustrative example: Mark, sales director of a Finger Lakes winery, 150,000 bottles a year, 90,000 to the trade, 60,000 direct, of which 12,000 online.

• Current cost of two sites: 2 x 240 USD a month plus 5 h of double entry a week at 38 USD an hour, about 15,600 USD a year.
• Single custom platform: 19,500 USD, then 300 USD a month, i.e. 3,600 USD a year.
• Trade orders placed online evenings and weekends: assumption of 30 additional regular retailers and restaurants at 2,600 USD a year, i.e. 78,000 USD of revenue, around 27,000 USD of margin.
• Operating saving: about 12,000 USD a year. The project pays back in under a year, before the commercial gain.

FAQ

Shopify or custom for a B2B and B2C wine brand?

Shopify works if trade selling is limited to a wholesale price list, at around 300 to 600 USD a month. Beyond that, with delivery thresholds, net terms and winery software integration, custom often costs less over 3 years than Shopify Plus at 2,300 USD a month.

How should age verification work?

An age gate on entry is the minimum, plus a checkout confirmation and adult signature (21+) on delivery. Trade accounts verified by licence number are exempt from the consumer flow.

Are shipping rules and taxes calculated automatically?

The platform applies sales tax by destination and blocks shipping to states where you hold no direct-to-consumer permit. Excise reporting can be exported monthly or handled through a compliance service.

Can we offer net 30 terms to retailers?

Yes. Each trade account gets a credit limit and payment terms, for example net 30. Consumers pay by card or in instalments.

How long does merging the two sites take?

Allow 10 weeks, including 2 weeks to migrate customers, orders and redirects to preserve search rankings.

Let's scope your project. Send us your trade and consumer volumes, current tools and trade terms, and we will price your single platform within the 7,000,000 to 15,000,000 FCFA grid (10,670 to 22,870 EUR) with a 10-week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.