The verdict in three sentences
An Irish agricultural parts distributor with 40,000 SKUs and 2,500 customers, dealers and farmers alike, loses sales every evening during silage season, when the trade counter is closed and a mower breaks down. A B2B webshop synced with the ERP, with net prices per customer and search by machine model, captures those orders and takes pressure off the phones. Budget 25,000 to 60,000 EUR excl. VAT on the Dublin market, a 4-month timeline and 100 to 300 EUR a month in hosting.
The orders the trade counter never sees
During silage or harvest, a farmer works from 6 am to 11 pm. A combine belt or a mower bearing that fails at 9 pm is an order that goes to a competitor or a generic online seller if nobody answers. The figures below are 2026 orders of magnitude observed at B2B technical parts distributors.
| Order time slot (2026 estimate) | Share of online orders | Average basket | Comment |
|---|---|---|---|
| 8 am to 12 pm | 28 % | 240 EUR | planned dealer restocking |
| 12 pm to 2 pm | 12 % | 180 EUR | lunch break, quick orders |
| 2 pm to 6 pm | 25 % | 220 EUR | dealer workshops |
| 6 pm to 10 pm | 22 % | 310 EUR | farmers after work, breakdowns |
| 10 pm to 8 am | 8 % | 290 EUR | night breakdowns, express delivery |
| Saturday and Sunday | 5 % | 260 EUR | peak season only |
Overall, 30 to 35 % of online orders arrive outside counter opening hours, with a higher basket because they are often urgent. Without a webshop, part of that revenue goes to generic marketplaces.
What the webshop must do: machine search and ERP
A farmer does not know the OEM part number. He knows his machine: Claas Lexion 760, 2017. The webshop must therefore offer search by make, model and year, then show exploded diagrams with compatible parts. On the back office side, net prices per customer, discounts per product family and stock per depot come from the ERP.
| Option (2026 market estimate) | Upfront cost | Recurring cost | Machine search | ERP integration |
|---|---|---|---|---|
| Shopify Plus with B2B | 5,000 to 15,000 EUR excl. VAT | 2,300 USD a month minimum | via third-party app, limited | connector to build |
| Sana Commerce or ERP-integrated B2B suite | 20,000 to 40,000 EUR excl. VAT | 1,500 to 3,500 EUR a month | partial | native for Dynamics or SAP |
| Adobe Commerce B2B | 40,000 to 80,000 EUR excl. VAT | licence and hosting 1,500 EUR a month and up | via extension | connector to build |
| Custom build (Dublin agency) | 25,000 to 60,000 EUR excl. VAT | hosting 100 to 300 EUR a month | native, on your data | native |
| Custom build, Kolonell grid (complex application) | 7,000,000 to 15,000,000+ FCFA, i.e. 10,670 to 22,870 EUR excl. VAT | Premium maintenance 120,000 FCFA a month, i.e. 180 EUR | native | native |
Custom work makes sense here for two reasons: the machine compatibility database (often 200,000 to 500,000 part and model links) is a commercial asset, and the ERP sync (Sage, Kerridge, Dynamics or a dealer management system) must handle multi-depot stock and net prices every 10 to 15 minutes.
Timeline. Allow 4 months: 3 weeks of scoping and data migration, 10 weeks of development, 3 weeks of testing with 50 pilot customers. Ideally, go live in February, before the busy season.
Mini case study
Illustrative example: Ciaran, managing director of an agricultural parts distributor near Dublin, 2,500 customers, 40,000 SKUs, 9 million EUR in parts revenue.
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- 18-month target: 20 % of revenue online, i.e. 1,800,000 EUR.
- Share captured out of hours: 30 %, i.e. 540,000 EUR, of which a prudent third was previously lost: 180,000 EUR of new sales a year.
- Parts gross margin of 28 %: about 50,000 EUR of additional margin a year.
- Counter time saved: 80 fewer calls a day x 5 minutes = 6.7 hours a day, close to one role redeployed to technical advice.
- Investment: 45,000 EUR excl. VAT plus 2,400 EUR of hosting a year. Estimated payback in 12 to 15 months.
FAQ
How much does an agricultural parts B2B webshop cost in 2026?
In Dublin, a custom project with machine search and ERP integration sits between 25,000 and 60,000 EUR excl. VAT. On the Kolonell grid, a complex application sits between 7,000,000 and 15,000,000+ FCFA, i.e. 10,670 to 22,870 EUR excl. VAT.
How do we build the parts and machine compatibility database?
We start from OEM catalogues and the ERP sales history, then enrich it as orders come in. Allow 3 to 6 weeks of data work for the 20 best-selling brands.
Do net prices per customer stay confidential?
Yes. Each logged-in customer sees only their own terms, family discounts and delivery thresholds. Anonymous visitors see list prices or no price at all.
Do we have to replace our ERP?
No. The webshop connects to the existing ERP through an API or file exchange, syncing stock and prices every 10 to 15 minutes.
What hosting cost should we plan?
Allow 100 to 300 EUR a month for 40,000 SKUs and seasonal peaks, CDN and backups included.
Let's scope your project. Send us your SKU count, your ERP and your main machine brands, and we will price your B2B webshop within the 7,000,000 to 15,000,000 FCFA grid (10,670 to 22,870 EUR excl. VAT) with a 4-month plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

