The verdict in three sentences
An architecture firm website redesign in Stockholm costs a 2026 ballpark of SEK 90,000 to 350,000 with a local agency, and EUR 2,700 to 8,200 on the Kolonell fixed grid. The budget matters less than the portfolio migration: project pages that already rank, photo credits, client permissions. For a practice positioned on timber, retrofit or reuse, the redesign must also make that expertise verifiable, with no invented rating or figure.
When does a redesign become necessary?
A simple test is often enough to decide. The table below targets a practice designing multi-unit housing for developers, a common profile in Stockholm.
| Signal | 5-minute test | Alert threshold |
|---|---|---|
| Slow project pages | open a project on mobile over 4G | more than 4 s before the first image |
| Dated portfolio | count recent projects online | nothing added in 18 months |
| Blurred positioning | read the home page aloud | neither "multi-unit housing" nor "retrofit" visible |
| Partial English version | compare SV and EN page counts | gap above 30% |
| Invisible recruitment | look for a careers page | missing or undated |
| Over-broad form | review the fields requested | plans or attachments requested without a secure channel |
Three alerts or more justify a redesign rather than a light refresh.
What budget over three years?
2026 ballpark based on typical agency quotes and public agency rate pages; SEK converted approximately (EUR 1 ≈ SEK 11.2). Agency and freelancer maintenance is a market assumption.
| Item | Local agency | Freelancer | Kolonell Growth | Kolonell Premium |
|---|---|---|---|---|
| Redesign | SEK 90,000 to 350,000 (≈ EUR 8,000 to 31,000) | SEK 35,000 to 110,000 (≈ EUR 3,100 to 9,800) | EUR 4,500 | EUR 8,200 |
| Languages | SV + EN usual | varies | one language | the multilingual tier, languages set in the quote |
| Months 1 to 3 | contract | contract | support included | support included |
| Months 4 to 36 | market assumption: SEK 1,500 to 4,000/month | market assumption: SEK 800 to 2,000/month | on quote | on quote |
| Project extranet, BIM viewer | on quote | rarely offered | on quote | on quote |
| Native Swedish translation | often included | varies | independent translator (third-party cost) | independent translator (third-party cost) |
The grid also includes Starter at EUR 2,700 for a compact site. Every tier includes a project manager in your time zone, native English or French copywriting and 3 months of support: see the international offer.
How does the redesign run, week by week?
Kolonell production takes 3 to 4 weeks once content is ready. Each step carries its own risk.
| Step | Work | Risk watched | Mitigation |
|---|---|---|---|
| Before day 0 | inventory of project and service URLs | SEO traffic loss | complete 301 redirect map |
| Before day 0 | select projects to keep | image rights | photographer credits and client permission for every project |
| Week 1 | project, expertise, careers templates | heavy pages | WebP/AVIF images, responsive sizes, lazy loading |
| Week 2 | content migration | traceable private homes | no address for private houses |
| Week 3 | compliance review | unsupported claims | every rating or award supplied and checked by the firm |
| Week 4 | go-live | downtime | switch on a Friday evening, old site ready to restore |
| Weeks 5 to 10 | monitoring | 404 errors | Search Console checked weekly for 6 weeks |
Forms ask only for name, contact, project type, area and a rough budget. Plans travel through a separate secure channel, on quote. GDPR applies and IMY (Integritetsskyddsmyndigheten) is the supervisory authority. Building permit (bygglov) processes with the municipality are described generally, never as advice. This is not legal advice.
How do you present timber, retrofit and reuse without overpromising?
In Sweden, the title "arkitekt" is not protected by law. The mention "arkitekt SAR/MSA" appears only for people who actually hold it through Sveriges Arkitekter.
| Claim | Acceptable if | Avoid |
|---|---|---|
| "Timber construction expertise" | real, credited, publishable timber projects | unmeasured CO2 volumes |
| "Housing retrofit" | case studies approved by the client | promised energy savings figures |
| "Material reuse" | method described, real examples | environmental label not obtained |
| "Miljöbyggnad or BREEAM certified" | real certificate supplied by the firm | any assumed certification |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Staying on quote: project extranets, BIM viewers, client portals, tender document rooms and CRM, linked or embedded. A local agency remains preferable if the practice wants a full brand identity project run in on-site workshops, or a photo campaign coordinated by the same team. Questions to ask: who owns the domain, how photo credits are handled, which 301 map is delivered, who proofreads the Swedish.
Mini case study
Illustrative example: Studio Norrsken, a fictional 12-person practice designing multi-unit housing for developers. Its local agency quotes SEK 240,000, about EUR 21,400. Alternative: Kolonell Premium EUR 8,200 + independent Swedish translator, about EUR 1,400 (third-party cost, market assumption) = EUR 9,600.
The real hidden cost stays internal: 40 project pages to migrate x 1.5 h to check credits and permissions = 60 hours of the practice's time, to schedule before kick-off.
FAQ
How many projects should the new portfolio keep?
Often 15 to 25 well-documented projects are enough. The other pages get a 301 redirect to the closest project or category.
Can we write "arkitekt" on the site?
The title is not protected in Sweden, but "arkitekt SAR/MSA" is shown only for people who hold it. Check every team profile before go-live, often 10 to 20 profiles.
Is the BIM viewer included?
No. It stays on quote, embedded or linked, whatever the tier, Growth at EUR 4,500 as well as Premium at EUR 8,200.
How long should traffic be monitored after the switch?
At least 6 weeks in Search Console, with a weekly check of 404 errors.
Should project addresses be published?
For multi-unit housing, a neighbourhood is enough. For private houses, no address at all, not even approximate.
Let's scope your project. A 3 to 4 week redesign, portfolio migrated with its 301 map, from EUR 4,500. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
