Agency Partnership: Subcontracting Web Work to Kolonell (2026)

The verdict in three sentences

A communications agency that doesn't want to hire developers can fully subcontract web work to Kolonell while keeping the client relationship and its brand. The partner rate leaves it a 30 to 50% margin by track, with guaranteed delivery timelines and optional co-branding. It's the ideal model to complete a creative offer (branding, social media, print) with zero technical risk.

Why subcontract instead of hiring?

Hiring a senior developer in a major African city costs between 600,000 and 1,200,000 FCFA/month, plus payroll charges, equipment and management time. For an agency selling 2 to 4 sites per quarter, that fixed cost is a sinkhole. Subcontracting turns that fixed cost into a variable cost: you only pay Kolonell when you sell.

Agency margin on a subcontracted project

The agency bills the end client at the public price (or more), pays the partner rate to Kolonell, and keeps the difference. Here are 2026 orders of magnitude.

On top of that comes the margin on creative work the agency bills directly (identity, copy, campaigns), which can double the project's value.

Guaranteed timelines and collaboration framework

The partnership rests on firm timelines, shared with the agency so it can commit confidently to its client.

Co-branding is possible ("built by Kolonell for [agency]") or full white-label, depending on your positioning. A single technical contact on the Kolonell side follows your projects to avoid back-and-forth.

The referral program for leads you don't handle

Not every request fits your core business. For a lead you don't want to manage, the Kolonell referral program still pays you.

An agency can subcontract the projects it wants to run and refer for commission the rest, never losing a lead. On a marketplace project at 5,000,000 FCFA simply referred, the 10% commission is 500,000 FCFA with zero management.

Mini case study

Baobab Creative, an agency, sells mostly branding and social media. A client asks for an online store. It subcontracts to Kolonell.

• Price billed to client: e-commerce Growth 3,000,000 FCFA
• Kolonell partner rate: 2,000,000 FCFA
• Web margin: 1,000,000 FCFA
• Creative work billed on top (identity, photos, launch): 800,000 FCFA
• Total margin on the client: 1,800,000 FCFA, without writing a line of code.

FAQ

Will the client know you subcontract? Only if you want them to. You choose between co-branding and full white-label. Either way, you remain the main contact.

Who handles feedback and fixes? Reviews are included (2 for a showcase, up to weekly for institutional). You centralize the client's feedback and pass it to your Kolonell contact.

Can I offer maintenance afterwards? Yes. Maintenance bills at 50,000 to 200,000 FCFA/month depending on the project, with a partner margin you resell to your client.

What if my client pays late? In subcontracting, the financial relationship with the client is yours. We recommend a 40-50% deposit before kickoff to protect your cash flow.

Can I test with a single project? Absolutely. Most partner agencies start with a pilot project before systematizing subcontracting.

Let's talk about your project. Complete your creative offer with full web capacity, no hiring required. We'll scope a pilot project this week. WhatsApp +221 77 596 93 33.