The verdict in three sentences
An equipped referral partner converts far better than one who improvises: with a pitch deck, per-track demos and a clear price sheet, the conversion rate climbs about 40%. The three deal-killing objections are always the same, price, timeline, trust, and each has a prepared answer. This toolkit turns an informal chat into a repeatable sales process.
The 5 must-have tools in the kit
The Kolonell partner kit is built to be used on mobile, face to face, with no prep.
| Tool | Use | Format |
|---|---|---|
| 8-slide pitch deck | Present Kolonell in 5 min | Mobile PDF |
| Per-track demos | Show a real site | Live links |
| Price sheet FCFA/EUR | Answer on price | 1-page sheet |
| Objection FAQ | Reassure | Double-sided sheet |
| Lead qualification form | Send a clean lead | Form |
Live demos are the most powerful weapon: showing a working restaurant showcase or an e-commerce store on the prospect's phone beats ten arguments.
The measured impact of materials on conversion
2026 orders of magnitude observed for equipped vs unequipped partners.
| Stage | Without materials | With kit | Gap |
|---|---|---|---|
| Meeting booked | 20% | 30% | +50% |
| Interest after demo | 35% | 55% | +57% |
| Quote accepted | 25% | 35% | +40% |
| Overall lead -> signature | 1.7% | 5.8% | x3.4 |
Tripling your conversion means tripling your commissions at constant prospecting effort.
Common objections and their answers
| Objection | What the prospect thinks | Key answer |
|---|---|---|
| "Too expensive" | Compares to a free site | ROI: one won client pays for the site |
| "I already have a Facebook page" | I don't need a site | A site is yours, Facebook isn't |
| "It'll take months" | Fear of the timeline | Showcase delivered in 5-15 days |
| "I don't know you" | Lack of trust | Live demos + satisfaction guarantee |
| "I'll see later" | Procrastination | Free scoping offer now |
The 14-day lead follow-up sequence
A lead almost never signs on first contact. Structured follow-up makes the difference.
| Day | Action | Channel |
|---|---|---|
| D0 | Presentation + demo | Face to face / WhatsApp |
| D1 | Send quote + price sheet | |
| D3 | Soft follow-up + objection answer | |
| D7 | Share similar client case | |
| D10 | Clarification call | Phone |
| D14 | Limited offer (free scoping) |
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The Kolonell referral program: what you earn
The kit serves one goal: maximizing your commissions. Here is the Kolonell referral program scale.
| Track | Sale commission | Recurring |
|---|---|---|
| Showcase | 15% | 5% |
| E-commerce | 12% | 5% |
| Marketplace | 10% | per contract |
| Institutional | 8% | per contract |
With the kit, a partner meeting 20 prospects a month and converting at 5.8% signs about 1 Growth showcase (500,000 FCFA) per month, i.e. 75,000 FCFA in commission plus recurring. Over a year, the recurring part alone stacks and becomes a base income.
Mini case study
Modou, a partner, prospects the shops in his neighborhood. In month one, with no kit, he meets 25 people and signs nothing. Kolonell gives him the full kit.
- Month 2: 25 prospects, 5.8% conversion -> about 1.5 signatures
- 1 Growth showcase (500,000 FCFA): commission 75,000 FCFA
- 1 Starter showcase (250,000 FCFA): commission 37,500 FCFA
- Month 2 total: 112,500 FCFA in commission, plus 5% recurring on maintenance.
The kit changed nothing about his effort, only his method.
FAQ
Is the kit really free? Yes, partner materials are provided free upon joining the program. You only invest your prospecting time.
Do I need to know the tech to sell? No. The pitch and demos do the work. Your role is to open the door and qualify; Kolonell handles the technical quote and delivery.
How do I know my lead is properly registered? The qualification form timestamps your lead under your name. That's what guarantees the commission is yours even if the signature comes later.
How long to master the kit? Most partners are operational after an onboarding session of about 1 hour. Live demos do most of the convincing.
Can I customize the pitch? Yes, as long as figures and prices stay accurate. Many partners tailor the hook to their sector (restaurants, clinics, shops).
Let's talk about your project. Get the full partner kit and launch your first prospecting this week. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
