The verdict in three sentences
Many injectables clinics in Eindhoven still have a website that looks like a beauty salon, and that gap, more than any technical issue, is what justifies the redesign. Repositioning towards medical credibility comes down to photography, tone and page structure, without superlatives or promises, and costs EUR 2,700 to 8,200 on Kolonell's fixed grid against roughly EUR 9,000 to 25,000 for a Brainport agency that also reworks the brand. Plan 3 to 4 weeks of build once copy and photos are ready, and protect your ranking pages with a 301 redirect map.
What does the shift from salon to clinic look like?
In a city where many clients work for the region's tech companies, a site that feels too promotional puts off part of your potential patients. These are the gaps we see most often.
| Element | Beauty salon look | Clinic credibility |
|---|---|---|
| Tone | Deal of the month, exclamation marks | Calm description of the consultation and aftercare |
| Photography | Stock images, retouched faces | Real premises, real team, natural light |
| Treatment pages | Product name as the headline | Treatment name, consultation steps, practitioner |
| Team | First name and photo | Qualification, BIG registration, role |
| Prices | Discounts and vouchers | From prices, prior consultation |
| Call to action | Book now everywhere | Request a consultation, once per page |
Promotions and vouchers that push a medical procedure are best avoided where rules restrict inducements, and prescription-only medicines are never promoted to the public by name, in line with EU and Dutch rules. For a nurse-led clinic, the site explains how prescribing and medical supervision are organised, in wording approved by the clinic and its adviser.
What does the redesign cost, line by line?
2026 ballpark figures, based on typical local agency quotes and public agency rate pages, in general terms.
| Line item | Eindhoven freelancer | Brainport agency | Kolonell Growth |
|---|---|---|---|
| Design and build | EUR 2,000 to 4,000 | EUR 5,000 to 12,000 | Included in EUR 4,500 |
| Brand refresh (logo, colours) | EUR 500 to 1,500 | EUR 2,000 to 6,000 | Existing identity reused, brand refresh on quote |
| Copywriting | Often missing | EUR 1,500 to 4,000 | Native English or French included |
| SEO migration and 301 map | Rarely planned | EUR 500 to 1,500 | Included |
| Photography | Third-party cost | Third-party or subcontracted | Third-party cost |
| Indicative total | EUR 2,500 to 5,500 | EUR 9,000 to 25,000 | EUR 4,500 plus photos |
Starter at EUR 2,700 is enough for a short treatment menu; Premium at EUR 8,200 is the multilingual tier, languages set in the quote, useful if you serve both Dutch-speaking patients and expats. Every tier includes a project manager in your time zone, delivery in 3 to 4 weeks and 3 months of support. Details on the Kolonell international offer.
Which risks, and in what order?
- Ranking loss. Inventory every URL, map 301s page by page, export Search Console data before go-live and check 404s after.
- Non-compliant photos. No before and after photos without written consent, no retouching, and only where the applicable rules allow. Third-party reviews follow the same rule.
- Tone that slips. Words like painless, risk-free, no downtime or best disappear; the clinic reviews every treatment page before publication.
- Health data. The public form asks only for name, contact and treatment of interest. The GDPR (AVG) applies, supervised by the Autoriteit Persoonsgegevens, and tracking pixels on treatment pages are reviewed with the privacy adviser. This is not legal advice.
- Broken booking. The existing booking tool is linked or embedded, never rebuilt. Booking, deposits, consultation photo upload, CRM and Fresha or Pabau type software stay on quote.
- Going live at the wrong time. Aim for spring or early autumn, not the weeks before the year-end party season. Check the Google Business Profile and opening hours on the day.
Questions to ask any provider: who chooses and briefs the photographer? Who handles the compliance review? How many weeks of monitoring after go-live?
When is a local agency the better choice?
If the redesign involves a full new brand, a new name, an art-directed on-site shoot and a local campaign, a Brainport agency will steer the whole thing better. Kolonell fits when the identity exists and mostly needs restraint and structure.
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Illustrative example: Kliniek Lindehof, an injectables clinic founded and run by Sanne, a nurse. The current site shows promotions, stock photos and 19 URLs, 7 of them ranking treatment pages.
- Kolonell Growth, Dutch version first: EUR 4,500
- Independent native Dutch reviewer (third-party cost): EUR 500
- Local photographer for team and premises (third-party cost): EUR 1,400
- Maintenance over 33 months: EUR 75 per month, market assumption (Kolonell maintenance after the 3 included months is on quote), so EUR 2,475
- 3-year total: EUR 8,875
Local agency quote with brand refresh: EUR 14,000, plus EUR 120 per month maintenance over 33 months (market assumption), so EUR 17,960. The 3-year gap is about EUR 9,085, and the English version can be added later.
FAQ
How much does an aesthetic clinic website redesign cost in Eindhoven?
EUR 2,500 to 25,000 depending on the provider and how much of the brand is redone. At Kolonell: EUR 2,700, 4,500 or 8,200.
Do we need a new logo?
Not necessarily. Often, reworking colours, typography and photography is enough; the decision takes 1 workshop of about 2 hours.
How long until go-live?
3 to 4 weeks of build once content is ready, plus 1 to 2 weeks for the photo shoot and review.
Can we keep gift vouchers?
A generic gift card may stay where rules allow it, but vouchers that push a medical procedure should be checked with your adviser. Settle it before design, in 1 meeting.
Can the site be in Dutch and English?
Yes, with Premium at EUR 8,200, the multilingual tier, languages set in the quote.
Let's scope your project. A medical repositioning of your site, reworked photos and tone, a safe 301 migration, EUR 2,700 to 8,200 and 3 to 4 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
