The verdict in three sentences
For a laser and body contouring centre in Eindhoven, the site has to sell treatment packages to a mixed clientele: Dutch-speaking Brabanters and international employees of the Brainport region. A local agency is preferable if your acquisition runs on Dutch and on local campaigns managed day to day; a remote studio is enough if you want a bilingual site at a fixed price (EUR 2,700 to 8,200 at Kolonell), delivered in 3 to 4 weeks. The real risk is not distance: it is device claims and before-and-after photos published without a framework.
Which questions should you ask both kinds of provider?
The sound method is to put the same questions to the Eindhoven agency and to the remote studio, then compare the written answers.
| Question | Why it matters | Good answer |
|---|---|---|
| Will the domain and hosting be in our name? | You should not depend on the provider to switch | Yes, access handed over at launch |
| Who writes the Dutch and English versions? | Conversion depends on native language | One named native writer per language |
| How do you present packages and gift vouchers? | Average spend comes from packages of 6 to 8 sessions | Package pages tied to the booking tool |
| Who organises photography in the centre? | Laser rooms photograph poorly without proper lighting | Local photographer, written brief, rights assigned |
| How do you review device claims? | Numeric fat-loss promises are risky | Checklist plus sign-off by your advisor |
| What does maintenance cost after launch? | This is the line that inflates 3-year budgets | Written amount, revisable, no long lock-in |
| What time zone and meeting window? | Fast approvals shorten the project | Daily window in Central European Time |
What does each option cost over three years?
Ranges are a 2026 ballpark based on typical quotes from agencies and freelancers in North Brabant. Eindhoven is generally a little cheaper than Amsterdam for the same scope.
| Option | Build | Monthly maintenance | 3-year total |
|---|---|---|---|
| Eindhoven freelancer | EUR 2,000 to 6,000 | EUR 40 to 120 | EUR 3,400 to 10,300 |
| Local studio | EUR 5,000 to 12,000 | EUR 90 to 200 | EUR 8,200 to 19,200 |
| Health and beauty marketing agency | EUR 10,000 to 20,000 | EUR 150 to 400 | EUR 15,400 to 34,400 |
| Kolonell Starter | EUR 2,700 | 3 months included, then on quote | EUR 2,700 plus maintenance on quote |
| Kolonell Growth | EUR 4,500 | 3 months included, then on quote | EUR 4,500 plus maintenance on quote |
| Kolonell Premium | EUR 8,200 | 3 months included, then on quote | EUR 8,200 plus maintenance on quote |
For a centre with 8 to 12 treatments and packages, Growth is often enough; Premium makes sense with several locations, a gift voucher area and extended bilingual content. Details are on the international offer page.
When does the local agency win, and when is a remote studio enough?
The local agency wins if:
- your paid campaigns in Dutch run every week and you want one team for site and advertising;
- you are opening a second centre in Tilburg or Den Bosch and want site visits;
- your Dutch till and booking software needs a custom integration the agency already knows.
The remote studio is enough if:
- a good share of your clients work for international technology groups and read English;
- your Dutch copy can come from an external writer (EUR 1,000 to 2,000);
- you want a fixed price and a firm delivery date.
What must the site include, and which rules frame it?
One page per treatment (laser hair removal, cryolipolysis, radiofrequency, HIFU, tattoo removal), package pages showing session count and interval, a first consultation and patch test page, a short contraindication form and an online booking module.
The regulatory frame, kept general:
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- Devices: in the EU, the Medical Devices Regulation (MDR) also covers certain aesthetic devices without a medical purpose (Annex XVI), such as fat reduction equipment and laser or IPL hair removal equipment. Ask your supplier for CE documentation before repeating its claims.
- Prescription medicines: if you also offer injectables, advertising prescription-only medicines to the public is prohibited in the EU.
- Data: contraindication questionnaires hold health data, special category data under GDPR. Collect the minimum and host in the EU.
- Claims: avoid guaranteed centimetres; present individual results, with written consent for every before-and-after photo.
- Accessibility: aim for WCAG 2.2 AA, especially for the booking module.
This is not legal advice.
Mini case study
Illustrative example: Mark and Priya run a laser and body contouring centre at Strijp-S. A beauty agency quotes EUR 13,500. Remote option: Kolonell Growth at EUR 4,500, a Dutch copywriter at EUR 1,400 and a local photographer at EUR 800, for EUR 6,700. Saving: EUR 6,800. A package of 6 cryolipolysis sessions sells for around EUR 1,200, so the EUR 6,800 reinvested in advertising only needs to generate 6 packages to pay for itself. They keep a local freelancer for Dutch-language campaigns.
FAQ
Can we sell packages and gift vouchers online?
Yes, through a booking and payment tool connected to the site. Plan on the Growth plan at EUR 4,500 for about ten treatments with package pages.
Should we show prices?
It is recommended for non-medical treatments such as laser hair removal: a per-area price from around EUR 60 to 90 a session reassures visitors. For medical procedures, show a consultation fee.
How long until the site is live?
3 to 4 weeks at Kolonell once content is approved, versus 6 to 12 weeks at a local agency. External Dutch copywriting usually takes 1 to 2 weeks in parallel.
Are before-and-after photos allowed?
They are common, but they require written consent, no retouching and framing as an individual result. For injectables, be even more cautious and get a review.
Who pays for maintenance after launch?
Three months of support are included at Kolonell; after that, maintenance is quoted. At a local agency, plan on EUR 90 to 400 a month depending on the contract.
Let's scope your project. A bilingual site with packages and booking for your Eindhoven laser centre, from EUR 2,700 to 8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.