The verdict in three sentences
In Eindhoven, an aesthetic clinic website costs roughly 6 000 to 35 000+ EUR from a local studio or agency and 2 500 to 9 000 EUR from a freelancer (2026 ballpark, wide because scope varies), against a fixed 2 700, 4 500 or 8 200 EUR at Kolonell. For a smaller clinic, the cheapest serious option over 3 years is often a fixed-price remote build, but a good freelancer can come very close and a local agency remains the better fit for on-site shoots and Dutch-language workshops. The Brainport region's large international workforce gives English pages real value, which is where native English copy matters.
How do the options compare in Eindhoven?
There is no official price index. The figures below are prudent orders of magnitude from the public rate cards of Dutch agencies, freelance platform rates (Malt, Upwork) and Clutch.co profiles that state minimum project sizes. Eindhoven usually sits a little below Amsterdam, but quotes vary widely by scope.
| Option | 2026 ballpark | Typical delay | Copy | Photography | Support |
|---|---|---|---|---|---|
| Freelancer | 2 500 to 9 000 EUR | 4 to 8 weeks | Usually supplied by the clinic | Not included | Hourly |
| Small Eindhoven studio | 6 000 to 14 000 EUR | 6 to 10 weeks | Dutch copy editing | Sometimes arranged | Monthly contract |
| Established agency (region or Randstad) | 14 000 to 35 000+ EUR | 8 to 16 weeks | Dutch and English | Shoot often billed extra | Retainer |
| Kolonell Starter | 2 700 EUR | 3 to 4 weeks | Native English or French | Supplied by the clinic | 3 months |
| Kolonell Growth | 4 500 EUR | 3 to 4 weeks | Native English or French | Supplied by the clinic | 3 months |
| Kolonell Premium | 8 200 EUR | Written schedule, usually 4 to 6 weeks | Bilingual FR/EN available | Supplied by the clinic | 6 months as listed on the offer page |
All Kolonell tiers include a project manager reachable in your time zone (Google Meet at a time that suits you, written weekly update), the domain registered in your name and every access handed over at launch. The scope of each tier for your clinic, including the number of pages, is fixed in the written quote. Details are on the Kolonell international offer.
What should an Eindhoven clinic site include?
- Treatment pages for the treatments you actually perform, described factually: what it is, who performs it, a consultation first, aftercare. No guaranteed outcomes.
- Practitioner credentials: qualifications and BIG register details for doctors and nurses, so patients can verify them.
- Booking: embed or link the booking software you already use. A custom integration with your clinic software is quoted on request.
- Consultation and medical history forms hosted on a provider suited to sensitive data, since health data is a special category under the GDPR, with a clear privacy notice and limited retention.
- Before and after images only with written patient consent and within Dutch advertising rules on cosmetic procedures and prescription medicines.
- Languages: Dutch for most local patients, English for the international community. Kolonell writes English and French; Dutch is supplied by the clinic or a translator, or quoted separately.
- Visuals: strong, real photos of your clinic and team. Kolonell does not shoot on site, so a local photographer is booked separately, an honest advantage for a local agency.
WCAG 2.1 AA is the usual accessibility reference, and the European Accessibility Act applies from 28 June 2025 to certain services. National health advertising rules must be checked by the clinic itself. This is not legal advice.
What will you really spend over 3 years?
Hypothetical assumptions, identical for everyone: hosting and maintenance at 75 EUR per month (to be confirmed by each quote), Dutch copy at 1 000 EUR when not included, photo session at 1 200 EUR.
| Cost item (illustrative) | Eindhoven studio | Freelancer | Kolonell Starter | Kolonell Growth |
|---|---|---|---|---|
| Website build | 8 000 EUR | 4 000 EUR | 2 700 EUR | 4 500 EUR |
| Dutch copy | Included | 1 000 EUR | 1 000 EUR | 1 000 EUR |
| Photo session | 1 200 EUR | 1 200 EUR | 1 200 EUR | 1 200 EUR |
| Hosting and maintenance | 36 months: 2 700 EUR | 36 months: 2 700 EUR | 33 months: 2 475 EUR | 33 months: 2 475 EUR |
| Total over 3 years | 11 900 EUR | 8 900 EUR | 7 375 EUR | 9 175 EUR |
The honest reading: Kolonell Starter is the lowest total here, while Growth lands slightly above a freelancer. You pay the difference for a fixed framework: a project manager, a schedule and a price that do not move.
Which red flags should you spot in a quote?
| Red flag | Why it is a problem | What to ask instead |
|---|---|---|
| Domain or hosting in the provider's name | You cannot leave freely | Registration in the clinic's name |
| No page count | Scope creep and extra invoices | A written list of pages and treatment pages |
| Copy not mentioned | You end up writing everything | Who writes which language |
| Proprietary booking tool | Data locked in | Use or link your existing software |
| Mandatory multi-year retainer | Real cost hidden | Optional maintenance, quoted separately |
| Mock-up copy promising results | Conflicts with health advertising rules | Factual treatment descriptions |
Need a professional website?
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Mini case study
Illustrative example, not a real client. Lotte runs a small skin and laser clinic near Strijp-S and wants a 9-page site in Dutch and English. An Eindhoven studio quotes 8 500 EUR including Dutch copy, delivery in 8 weeks. With Kolonell Starter she pays 2 700 EUR, plus 1 000 EUR for a translator and 1 200 EUR for a local photographer: 4 900 EUR in about 4 weeks, so 3 600 EUR less at launch. If the clinic later adds a multi-location setup or a skincare shop, that extension is quoted separately; if Lotte prefers to sit with her designer every week in Dutch, the local studio remains the more comfortable route.
FAQ
Is Starter enough for an aesthetic clinic?
For a focused clinic with a short treatment list, often yes; the exact page count is fixed in the quote. At 2 700 EUR, it is the entry point of the grid.
Who writes the Dutch pages?
Your team or a translator, or they are quoted separately. Kolonell writes English and French natively, and the 3 to 4 week schedule holds if Dutch texts arrive in week 2.
What is the time difference?
The team is based in Senegal (GMT), 1 hour behind Eindhoven in winter and 2 in summer, so calls fit your working day easily.
How do I pay?
Bank transfer or Wise, 50 % to start and 50 % at delivery: 1 350 EUR twice on Starter.
What does support cover after launch?
3 months of support are included, 6 on Premium. Maintenance afterwards is quoted, never imposed.
Let's scope your project. Send us your treatment list, your languages and a target launch date, and we will tell you which fixed-price tier fits. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
