The verdict in three sentences
A Dublin aesthetic clinic redesign typically costs €10,000 to €35,000 with a local agency in 2026, while Kolonell's fixed grid runs from €2,700 to €8,200, with delivery in 3 to 4 weeks once content is ready. The biggest risks are not visual: they are losing search traffic through broken URLs, migrating treatment content badly, and relaunching pages that breach the rules on advertising prescription-only medicines such as botulinum toxin. Plan the redirect map and the compliance review before the design, and the redesign becomes a controlled project.
When is a redesign due, and what does it cost?
Signals that a redesign is due: your treatment pages still name prescription-only products in promotional headlines, the site is slow on mobile (over 3 seconds to load), the consultation form emails health details in plain text, your before and after gallery has no consent records, or your booking button sends patients to three different tools.
2026 ballpark from typical Dublin agency quotes and public freelance rates, for a 15 to 40 page clinic site.
| Option | Redesign budget (EUR) | Usual timeline | What is usually included |
|---|---|---|---|
| Established Dublin agency | 18,000 to 35,000 | 10 to 16 weeks | Strategy, design, photography coordination, SEO migration |
| Smaller Dublin studio | 10,000 to 18,000 | 8 to 12 weeks | Design and build, migration often billed separately |
| Freelancer | 3,500 to 10,000 | 6 to 12 weeks | Varies, redirects not always covered |
| Kolonell Starter | 2,700 | 3 to 4 weeks | Compact site, 3 months support |
| Kolonell Growth | 4,500 | 3 to 4 weeks | Full treatment catalogue, journal, redirect map |
| Kolonell Premium | 8,200 | 3 to 4 weeks | The multilingual tier, languages set in the quote |
Kolonell includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. Booking software integration, patient portals and payment of deposits are on quote. Details on our international website offer.
What is a realistic timeline by phase?
Most delays come from the clinic side: medical review of treatment pages and consent for images. Budget your own time honestly.
| Phase | Kolonell | Typical local agency | Clinic input needed |
|---|---|---|---|
| Audit and URL inventory | 2 to 3 days | 1 to 2 weeks | Access to Search Console and analytics |
| Content and medical review | Runs in parallel | 2 to 4 weeks | Doctor or nurse prescriber validates every treatment page |
| Design | About 1 week | 2 to 4 weeks | Brand assets, photos with documented consent |
| Build and content migration | 1 to 2 weeks | 3 to 6 weeks | Final copy, prices, team bios |
| Redirects, QA and accessibility check | 2 to 3 days | 1 to 2 weeks | Test bookings on mobile |
| Launch and monitoring | Launch day, then 4 weeks of checks within the 3 support months | Varies | Watch enquiries and bookings weekly |
What are the main risks, and how do you reduce them?
| Risk | What happens | Mitigation |
|---|---|---|
| SEO traffic loss | Old treatment URLs return 404, rankings drop for weeks | Full URL inventory, 301 redirect map, Search Console checks for 4 to 8 weeks |
| Content migration errors | Prices, aftercare advice or contraindications lost or outdated | Page-by-page migration list signed off by a clinician |
| Advertising breaches | Promotional pages for prescription-only medicines go live | Consultation-led wording, compliance review before go-live |
| Testimonials and images | Before and after photos without consent or with misleading edits | Written patient consent stored, no retouching, realistic captions |
| Health data in forms | Medical history sent by plain email | Minimal enquiry form, secure intake through the booking system (on quote) |
| Booking integration | Online booking breaks at launch | Test booking flow on staging, rollback plan |
| Downtime | Site offline during DNS switch | Switch at low traffic times, lower DNS TTL in advance |
The local frame, in general terms. Botulinum toxin is a prescription-only medicine and, in Ireland, prescription-only medicines cannot be advertised to the public; check the HPRA guidance before naming products or offers on any page. Doctors also follow the Medical Council's guidance on advertising, and the ASAI code covers claims, testimonials and before and after imagery. Consultation forms often collect health data, which is special category data under GDPR; the Data Protection Commission is the regulator, and you need a lawful basis, minimal fields and a data processing agreement with your provider. Target WCAG 2.1 or 2.2 AA for accessibility. This is not legal advice.
When is a local agency clearly the better choice?
If you run several clinics across Dublin and need regular on-site video of practitioners, a local agency coordinating a crew is easier. If your redesign includes a complex patient portal, finance options and deep booking integrations, the workshops justify a local partner, and that work is on quote anywhere. If your team prefers monthly in-person reviews, pay for them. A remote studio fits a single or two-site clinic with a clear treatment list and an internal content owner.
Questions to ask: Who builds the redirect map? Who validates medical content? Where is the site hosted? Who owns the domain and the photos? What happens if bookings drop after launch?
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Mini case study
*Illustrative example.* Dr Aoife runs a fictional aesthetic clinic in Ranelagh. Her current site has about 140 indexed URLs and brings 25 bookings a month. A redesign without redirects that lost 20% of those bookings, at an average treatment value of €350, would cost 5 x €350 = €1,750 a month. She chooses Kolonell Growth at €4,500, plus a local photographer for half a day at €700 (third-party cost): €5,200. Her injectables pages are rewritten as consultation pages rather than product promotions, and the redirect map covers all 140 URLs before launch.
FAQ
How long does a clinic website redesign take in Dublin?
Local agencies usually quote 8 to 16 weeks. Kolonell delivers in 3 to 4 weeks once content is ready, but allow 1 to 3 weeks for medical review on your side.
Can we keep our current URLs?
Often yes, and it is the safest option. Where URLs change, every old page needs a 301 redirect; a 40-page site typically has 60 to 150 URLs to map, including old blog posts.
Can we mention Botox on the website?
Brand-name prescription-only medicines cannot be promoted to the public in Ireland. Most clinics present a consultation for wrinkle treatment and explain options during the appointment; check the HPRA guidance and have pages reviewed.
Is online booking integration included?
Linking a booking button is simple, but embedding or integrating your booking software is on quote. Budget a test period of 2 to 3 days before launch.
What happens after launch?
Kolonell includes 3 months of support, enough to watch rankings and enquiries for the first 4 to 8 weeks. Ongoing support after that is on quote.
To get a fixed scope for your redesign, request a free quote with your current URL count and treatment list.
Let's scope your project. Send us your current site, treatment list and booking tool, and we will return a fixed price, a redirect plan and a 3 to 4 week timeline. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.