The verdict in three sentences
An aesthetic or cosmetic clinic website in Dublin typically costs 6 000 to 30 000+ EUR with a local agency and 2 500 to 8 000 EUR with a freelancer, as a prudent 2026 ballpark that varies with the number of treatments and the booking setup. Kolonell builds the same type of site at 2 700, 4 500 or 8 200 EUR fixed, with treatment pages written in native English, a project manager on GMT, the same clock as Dublin, and 3 months of support. Before signing, check three things that weigh heavily in this sector: who writes the treatment copy within advertising rules, how consultations are booked, and how before and after photos and health data are handled under GDPR.
What do Dublin agencies charge for an aesthetic clinic site?
These ranges come from public rate cards of Irish agencies, minimum project sizes on Clutch.co profiles and freelance platform rates (Malt, Upwork, Clutch listings). They are orders of magnitude, not official figures, and scope moves them a lot.
| Option | Typical build price (EUR) | Delay | Usually included | Typical gaps |
|---|---|---|---|---|
| Dublin full-service agency | 10 000 to 30 000+ | 8 to 14 weeks | Brand work, custom design, CMS, photography sometimes | Treatment copy often extra |
| Dublin boutique studio | 6 000 to 14 000 | 6 to 10 weeks | Semi-custom design, booking embed | Copy by the clinic |
| Freelancer | 2 500 to 8 000 | 4 to 12 weeks | Template-based design and build | Continuity, compliance review |
| Kolonell Starter | 2 700 | 3 to 4 weeks | Core pages, a few treatment pages, native copy | 3 months support included |
| Kolonell Growth | 4 500 | 3 to 4 weeks | Full treatment catalogue, practitioner bios, consultation booking, journal | 3 months support included |
| Kolonell Premium | 8 200 | Usually 4 to 6 weeks, written schedule at kickoff | Advanced design, bilingual EN/FR, richer content per treatment | 3 months support included |
The line that changes most between quotes is the content. A clinic with 20 treatments needs 20 pages that explain the procedure, downtime, who it suits and the consultation process. Agencies often price that writing separately or leave it to the clinic. At Kolonell it is part of the formula.
Formulas are listed on our international website offer.
What an aesthetic clinic site in Dublin needs
- Treatment pages with indications, what happens during the session, recovery time and "from" prices if you choose to show them.
- Practitioner credentials: medical, nursing or dental registration where relevant, training and years of practice. Patients look for this before booking injectables or laser work.
- Consultation booking: a calendar or an embed of your existing booking software, with a clear deposit or cancellation policy.
- Before and after galleries only with written patient consent, and without exaggerated claims.
- Advertising rules: in Ireland, advertising of prescription-only medicines to the public is restricted, which affects how injectable treatments are presented, and advertising codes and professional guidance apply to cosmetic procedures. Your clinic must check the wording with its advisors.
- Data protection: GDPR applies, and health information shared in forms is special category data. Forms should ask only what is needed to book, with medical history collected at consultation. The European Accessibility Act, applicable since 28 June 2025 to certain services, and WCAG 2.1 AA are useful references for accessibility.
This is not legal advice. Patient records, treatment plans or a client app are custom applications, quoted on request.
How to compare quotes over 3 years
| Line to check | Local agency, typical | Kolonell |
|---|---|---|
| Build | 6 000 to 30 000+ EUR | 2 700 / 4 500 / 8 200 EUR |
| Treatment copy | Often 1 500 to 5 000 EUR extra | Included, native English |
| Booking | Embed or plugin, sometimes extra | Consultation booking from Growth |
| Domain and access | Check the contract | Domain in the clinic's name, all access handed over |
| Support | Retainer from launch, often 150 to 450 EUR/month | 3 months included, then maintenance quoted |
| Project management | Varies | Named project manager, Google Meet, written weekly update |
| Payment | Milestones | 50 % at start, 50 % at delivery, bank transfer or Wise |
Red flags in an aesthetic clinic quote: promises of a set number of bookings, before and after images taken from stock libraries, forms that collect medical history without explaining storage, and a booking plugin that sends data outside your control without a contract. Ongoing local search work is quoted on request at Kolonell, with no fixed monthly package.
Mini case study
Illustrative example, not a real client. Aoife owns an aesthetic clinic in Ranelagh offering 18 treatments. A Dublin agency quotes 14 000 EUR for the build, 2 500 EUR for treatment copy and a 300 EUR monthly retainer. Kolonell proposes Growth at 4 500 EUR, copy and consultation booking included.
Using the same hypothetical maintenance of 300 EUR per month for both, after Kolonell's 3 included months:
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- Dublin agency over 36 months: 14 000 + 2 500 + (36 x 300) = 27 300 EUR.
- Kolonell over 36 months: 4 500 + (33 x 300) = 14 400 EUR.
That is 12 900 EUR less over 3 years, about 47 %, under these assumptions. Aoife still asks to see a booking flow in practice: we show TR Signing Group (trsigninggroup.com), a notary service in New Jersey with a booking calendar, quote requests, live chat and a back office.
FAQ
How much does an aesthetic clinic website cost in Dublin?
Local agencies commonly quote 6 000 to 30 000+ EUR depending on scope, as a 2026 ballpark. Kolonell's formulas are 2 700, 4 500 and 8 200 EUR.
Can you connect our existing booking software?
Yes, most booking tools can be embedded, and consultation booking is included from Growth at 4 500 EUR. A fully custom booking back office is quoted on request.
Do you write treatment pages within the advertising rules?
We write factual pages without exaggerated claims and flag sensitive wording, but the clinic validates the final text. Plan one review round of about 5 business days.
Is working remotely an issue for a Dublin clinic?
The team is on GMT, the same time as Dublin in winter and one hour behind in summer. Calls run on Google Meet and you receive a written update every week.
Who owns the website?
The domain is registered in your clinic's name and all access is handed over at delivery. Payment is 50 % at start and 50 % at delivery.
To get an exact figure, request a detailed quote with your treatment list.
Let's scope your project. A Growth site for a Dublin aesthetic clinic, with treatment pages, practitioner bios and consultation booking, is 4 500 EUR, delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.