The verdict in three sentences
When a Bath aesthetic clinic changes hands, the website the new medical director inherits is usually the biggest compliance exposure in the business, and a redesign costs roughly £6,000 to £28,000 with a local agency in 2026, against £2,300, £3,900 or £6,900 on Kolonell's fixed grid. The budget matters less than the method: every inherited page is reviewed against advertising rules, rewritten or removed, and signed off by the clinic before go-live. Booking, deposits, photo upload and clinic software integrations stay on quote, and the launch belongs in a calm spring week, before the summer visitors fill the Georgian city centre.
Why is an inherited clinic website a risk?
A new owner takes on pages written by someone else, sometimes years ago, under rules that have since tightened. Common inherited problems:
- Treatment pages that name a prescription-only medicine as if it were a product.
- Before/after galleries with no record of written consent, sometimes edited.
- Testimonials and review widgets with no trace of where they came from.
- Seasonal offers, vouchers or bundles on medical procedures.
- Former practitioners still listed, or qualifications that cannot be verified.
- Domain, hosting, analytics and Google Business Profile still in the seller's name.
The last point is practical but urgent: before any redesign, transfer ownership of the domain, hosting, Search Console, analytics and Google Business Profile to the clinic.
How should every page be reviewed before go-live?
The UK frame, stated generally: botulinum toxin is a prescription-only medicine and cannot be advertised to the public under the CAP Code, enforced by the ASA, which also polices ads for cosmetic interventions. CQC registration applies to some regulated activities in England, and the government has announced a licensing scheme for non-surgical cosmetic procedures. The clinic checks its own position with its adviser. This is not legal advice.
| Page type | Typical inherited problem | Action before go-live | Signed off by |
|---|---|---|---|
| Injectable treatments | Medicine or brand name promoted, results promised | Rewrite around the consultation and the practitioner, describe anti-wrinkle and injectable treatments generally | Medical director |
| Dermal fillers, skin and laser | Words like painless, no downtime, best | Neutral wording, no superlatives, no promise of outcome | Medical director |
| Before/after gallery | No consent record, edited photos | Keep only with written consent, unedited, and only if the adviser confirms it is allowed | Medical director and adviser |
| Testimonials and reviews | Unverifiable origin | Remove unless source and consent are documented | Clinic manager |
| Offers and vouchers | Promotions on medical procedures | Remove from medical pages where rules restrict inducements | Medical director |
| Team page | Former practitioners, unchecked titles | Current team only, qualifications and registration details checked | Clinic manager |
| Minimum age | Not stated | State the clinic's own age policy where it applies | Medical director |
| Forms | Medical history and photo upload in the open | Name, contact, treatment of interest only | Data protection lead |
What does the redesign cost in Bath in 2026?
The ranges below are a 2026 ballpark from typical quotes and public rate pages of agencies in Bath, Bristol and the South West, not a survey.
| Approach | Cost range | Compliance review of inherited pages | Typical timeline |
|---|---|---|---|
| Freelance web designer | £2,500 to £7,000 | Rarely included | 4 to 8 weeks |
| Bath or Bristol studio | £6,000 to £16,000 | Sometimes, as an extra | 8 to 14 weeks |
| Healthcare marketing agency | £14,000 to £28,000 | Usually included, with copy | 10 to 16 weeks |
| Kolonell Starter | £2,300 | Wording rewritten in scope, clinic signs off | 3 to 4 weeks |
| Kolonell Growth | £3,900 | Same, for a full treatment menu | 3 to 4 weeks |
| Kolonell Premium | £6,900 | Same, plus advanced SEO migration | 3 to 4 weeks |
Kolonell timelines start once the clinic has approved content. Each tier includes a project manager reachable in UK hours, native English copywriting and 3 months of support; see the international offer page. An external compliance adviser, if you use one, is a third-party cost.
What else can go wrong, and what stays on quote?
Search traffic. An established Bath clinic often has treatment and price-list pages that rank. Build a URL inventory, map each old URL to a new one with a 301 redirect, submit the new sitemap in Search Console and watch 404 errors for 8 weeks. Pages removed for compliance reasons should redirect to the nearest compliant page, not to the home page.
Data. UK GDPR and the Data Protection Act 2018 treat health data as special category data, the ICO is the regulator, and PECR governs cookies and marketing email. A new owner should also check what consent the old mailing list really holds before sending anything.
Downtime. Switch DNS on a quiet weekday morning with a rollback plan, and update Google Business Profile hours the same day.
On quote: online booking, deposits and payment, consultation photo upload, CRM and clinic software integrations such as Pabau, Phorest or Fresha type tools, embedded or linked rather than rebuilt. Maintenance after the 3 included months is also on quote.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When is a local agency the better choice?
If the new medical director wants a single partner for brand, photography, social media and copy, with in-person meetings in Bath every month, a local healthcare marketing agency may justify its higher fee. A remote studio fits when the clinic wants a fixed price and runs the compliance sign-off itself.
Mini case study
*Illustrative example, fictional clinic.* Dr Eleanor Marsh has just bought Hartwell Clinic, a fictional aesthetic clinic in central Bath. Her audit of the inherited site finds 34 pages: 12 to rewrite, 6 to delete and redirect, 16 to keep with light edits.
- Review time for the director: 34 pages at about 20 minutes each = roughly 11 hours.
- Kolonell Growth: £3,900.
- Independent compliance adviser, 6 hours at £150 (third-party cost, market assumption) = £900.
- Build budget: 3,900 + 900 = £4,800. Booking integration: on quote. Maintenance after the 3 included months: on quote.
She schedules go-live for late April, after ownership of every account has moved to the clinic.
FAQ
How much does a clinic website redesign cost in Bath?
Typical local quotes run from £6,000 to £28,000 in 2026. Kolonell's fixed grid is £2,300, £3,900 or £6,900, with integrations on quote.
Can we keep the old before/after gallery?
Only images with a documented written consent, unedited, and only if your adviser confirms they are allowed. Inherited galleries often lack consent records, so plan for a smaller gallery or none, with 1 signed consent form kept for each image set you publish.
Who signs off treatment pages?
The clinic, usually the medical director, page by page. Budget about 20 minutes per page for a site of 30 to 40 pages.
How long does the project take?
3 to 4 weeks with Kolonell once content is approved, versus 8 to 16 weeks with most local agencies.
What happens to pages we delete?
Each one gets a 301 redirect to the closest compliant page. Monitor them in Search Console for at least 8 weeks.
Let's scope your project. Send us the inherited page list and your booking tool, and we will return a fixed budget, a page-by-page review plan and a spring launch date. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
