The verdict in three sentences
In Bath, a yacht management and charter website, with private aviation as a complement, costs as a 2026 order of magnitude 8 000 to 28 000 GBP with a local agency, and more with an owner portal. Kolonell delivers yacht pages, destination pages, a season calendar updated by hand and a qualified quote request for a fixed price of 2 300, 3 900 or 6 900 GBP. Before signing, compare the cost over 3 years, the site's speed on mobile during the season and how the site protects owners' discretion.
How much do Bath agencies, freelancers and Kolonell charge?
Cautious orders of magnitude, based on public price grids from Bath and Bristol agencies, minimum project sizes on Clutch.co, day rates published in the South West of England (often 450 to 750 GBP per day) and rates visible on Upwork. The South West has good freelancers at prices close to ours: treat them as a serious option for a small site.
| Criterion | Bath agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 8 000 to 28 000 GBP | 2 500 to 8 000 GBP | 2 300 / 3 900 / 6 900 GBP, fixed price |
| Extra hours | Often 60 to 100 GBP per hour | Often 40 to 70 GBP per hour | Priced before any work |
| Typical lead time | 8 to 12 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Photos on board or on the pontoon | Sometimes coordinated | Sometimes | Not included: owners' photos or a local marine photographer |
| Copywriting | English | English | Native English or French, bilingual EN/FR in Premium |
| Support after launch | Separate contract | Case by case | 3 months, 6 in Premium |
| Domain ownership | Check | Check | In your name, all accesses handed over |
The Kolonell difference lies in a project manager reachable in your time zone, with Google Meet calls at your hour and a written update every week, native copywriting and a fixed price. The team is in Senegal (GMT): the same time as Bath in winter, one hour behind in summer. Everything is detailed on our international websites offer.
Why would a yachting company be based in Bath, and what should its site show?
Bath is an inland city: no marina, but affluent clients, boat owners who live there and road access to the Solent, about two hours away, and to South West harbours. A company based here often manages a few owners' yachts, charters them on the south coast in summer and arranges charters in the Mediterranean for its clients. For aviation, it can offer private flights from Bristol Airport or the London airports, acting as a broker.
The site therefore needs to:
- present each yacht with photos supplied or approved by the owner, capacity, crew and cruising areas;
- show a season calendar updated by hand, without promising real-time availability;
- qualify the request: dates, number of guests, departure port, sailing experience, with or without skipper, indicative budget;
- protect owners' discretion: no names, no precise mooring address.
What does each plan include?
| Element | Starter 2 300 GBP | Growth 3 900 GBP | Premium 6 900 GBP |
|---|---|---|---|
| Yacht pages | Shared gallery | One page per yacht | Detailed pages with deck plans and crew |
| Destinations | One page | Solent, Cornwall, Mediterranean | Detailed itinerary pages per sample week |
| Season calendar | Plain text | Table updated by hand | Table per yacht, updated by hand |
| Quote request | Short form | Qualified form | Separate yachting and aviation journeys |
| Management page for owners | No | Included | Included, with an owners' FAQ |
| Bilingual EN/FR site | No | No | Included |
| Support after launch | 3 months | 3 months | 6 months |
An owner portal, online booking with payment, a calendar synchronised with fleet management software or instant pricing are custom applications, quoted separately. Payment by bank transfer or Wise, 50 % at kickoff and 50 % on delivery.
Which total cost should you compare over 3 years?
Kolonell maintenance after support is quoted on request: same assumption on both sides.
| Item over 36 months | Bath agency (mid-range) | Kolonell Growth |
|---|---|---|
| Site build | 13 000 GBP | 3 900 GBP |
| Maintenance (same assumption) | 100 GBP per month over 33 months, 3 300 GBP | 3 300 GBP, quoted on request |
| Adding 3 yacht pages | 9 hours at 80 GBP, 720 GBP | Priced upfront, assumption 600 GBP |
| Seasonal rate updates | 3 x 250 GBP, 750 GBP | Assumption 750 GBP |
| Indicative total | 17 770 GBP | 8 550 GBP |
Which rules apply, and which red flags should you spot?
The facts. Commercial yacht charter depends on flag and local rules; for UK vessels, the MCA sets safety requirements according to the type of operation. In the Mediterranean, the MYBA standard contract is often used, and charter VAT varies with the waters. In aviation, only an operator holding an AOC issued by the CAA operates flights; a broker says so and names the operator. Data falls under UK GDPR and the Data Protection Act 2018, accessibility under the Equality Act 2010 with WCAG 2.2 AA as reference. This is not legal advice.
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Red flags:
- a calendar sold as « real time » with no actual connection;
- yacht photos found online without the owner's consent;
- a heavy site that loads poorly at the harbour on a weak mobile signal;
- a quote that does not price adding a yacht;
- a domain in the agency's name.
Mini case study
Illustrative example. Hannah R. manages a few owners' sailing yachts chartered on the Solent from her base in Bath. Her 2017 site takes more than eight seconds to display on mobile and the season starts in two months. Two quotes:
- Bath agency: 12 000 GBP, 10 weeks, delivery after the season starts.
- Kolonell Growth: 3 900 GBP, 3 to 4 weeks, plus a day of marine photography with a local photographer at 900 GBP.
Kolonell option: 3 900 + 900 = 4 800 GBP, 7 200 GBP less, and a site ready before the first charters. In exchange, Hannah organises the photo day herself and collects written consent from the owners.
FAQ
How much does a yacht charter website cost in Bath?
As a 2026 order of magnitude, 8 000 to 28 000 GBP with a local agency and 2 500 to 8 000 GBP with a freelancer. Kolonell offers 2 300, 3 900 or 6 900 GBP at a fixed price.
Can the site handle online bookings?
The site includes a qualified request and a calendar updated by hand from Growth at 3 900 GBP. Booking with online payment is a custom application, quoted separately.
Can we add private flights to a yachting offer?
Yes, an aviation page is included in your capacity as a broker, naming the operator. In Premium at 6 900 GBP, yachting and aviation journeys are separate.
Does a Bath-based company need a bilingual site?
If you charter to French-speaking families or in the Mediterranean, it helps: bilingual EN/FR is included in Premium, usually delivered in 4 to 6 weeks.
What happens after the 3 months of support?
Maintenance is quoted on request. In every case you keep the domain and all accesses.
Let's scope your project. Send us your list of yachts, your cruising areas and your season start date, and we will come back with a fixed-price plan and a launch in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
