The verdict in three sentences
For an aesthetic clinic in Antwerp, a redesign first serves to turn a promotional site into a compliant information site, because Belgian rules on aesthetic medicine and cosmetic surgery strictly limit advertising. At Kolonell the budget runs from EUR 4,500 (Growth) to EUR 8,200 (Premium, the multilingual tier, languages set in the quote) for a site in Dutch, English and French, against a 2026 ballpark of EUR 8,000 to 25,000 at an Antwerp agency. The two main risks are losing treatment pages that already rank, which a 301 redirect map protects, and publishing content the clinic's doctors have not reviewed.
Which content should you keep, rewrite or remove?
In Het Zuid, Zurenborg or Berchem, many clinics have built up package pages, seasonal offers and before/after galleries over the years. A redesign is the moment to sort them.
| Existing content type | Watch point | Recommended action |
|---|---|---|
| Treatment pages (skin, laser, body treatments) | Often rank well | Keep the URL or 301 it, rewrite in an informative tone |
| Injectables pages | Promotion of prescription-only medicines is restricted | Describe the consultation and medical setting in general terms, no product names pushed |
| Packages and discounts | Commercial incentive for a medical procedure | Remove and redirect to the treatment page |
| Before/after galleries | Only where the rules allow, with consent | Remove by default, decision of the responsible doctor |
| Patient testimonials | Same logic | Remove by default |
| Practitioner pages | Qualifications and registration number | Check every title before publishing |
| Enquiry form | Health data | Name, contact details and reason in a few words only |
No promised results, no superlatives. Each treatment page is reviewed by the responsible doctor before go-live. This is not legal advice.
What budget should you plan in Antwerp in 2026?
2026 ballpark based on typical quotes and public rate pages of local agencies.
| Option | Budget | Languages | Timeline |
|---|---|---|---|
| Local freelancer | EUR 3,000 to 8,000 | Dutch, others optional | 4 to 8 weeks |
| Antwerp agency, information site | EUR 8,000 to 15,000 | Dutch and English | 8 to 12 weeks |
| Antwerp agency, trilingual with photos | EUR 15,000 to 25,000 | Dutch, English, French | 10 to 16 weeks |
| Kolonell Starter | EUR 2,700 | One language | 3 to 4 weeks |
| Kolonell Growth | EUR 4,500 | One language, more pages | 3 to 4 weeks |
| Kolonell Premium | EUR 8,200 | Multilingual tier, languages set in the quote | 3 to 4 weeks |
| Online booking, deposits, patient area | On quote | Depends on the tool | Depends on the integration |
Kolonell tiers include a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. Native Dutch copy can go to an independent translator, billed as a third-party cost. Details on the international offer page.
What timeline, and what dependencies?
| Phase | Kolonell duration | Depends on |
|---|---|---|
| URL inventory, Search Console export, 301 map | Week 1 | Access to Search Console and the old site |
| Content sort (keep, rewrite, remove) | Week 1 | Decision of the responsible doctor |
| Mockups and site structure | Week 2 | Management sign-off |
| Writing and migrating treatment pages | Weeks 2 to 3 | Medical information supplied by the clinic |
| Dutch and French translation | Week 3 | Independent translator (third-party cost) if needed |
| Compliance review | Week 3 | The clinic's doctors |
| Go-live, 301 tests, Google Business Profile | Week 4 | Planned DNS switch |
Which risks should you watch?
- Ranking loss: every treatment page that receives clicks keeps its URL or a 301 to its exact equivalent. Removed package pages redirect to the related treatment, not the home page.
- Integrations: booking tool, deposit payments and any patient area stay embedded or linked, priced on quote.
- Downtime: switch on a quiet day, TTL lowered 48 hours ahead, forms tested the same day.
- Personal data: the GDPR applies, supervised by the Data Protection Authority (APD/GBA). Advertising pixels on treatment pages are reviewed with the clinic's privacy adviser; when in doubt, they come off.
- Inconsistent languages: one approved source version, then translation, so no language promises more than another.
Questions to ask any provider: who decides the content sort, how many redirects the map covers, who reviews translations and what support costs after the included period.
When is an Antwerp agency the better choice?
If the clinic wants Dutch copy written natively by the agency, regular photo and video shoots on site, or nearby legal support through the agency's partners, a local agency is justified despite a budget two to three times higher.
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Mini case study
Illustrative example: the fictional Scheldelicht Clinic, an aesthetic clinic in Het Zuid with two doctors and one nurse. The old site has 34 URLs: 8 treatment pages with clicks, 6 package and offer pages, 2 before/after galleries, and practical pages for the rest.
Sort: the 8 treatment pages are rewritten and keep their URLs; the 6 packages and 2 galleries are removed with a 301 to the related treatment; the remaining pages migrate one to one. Result: 34 URLs handled, no 404s.
Budget: Premium EUR 8,200 (Dutch, English and French set in the quote), plus an independent Dutch translator at EUR 1,200 (third-party cost, assumption), so EUR 9,400. Booking with deposit stays priced on quote.
FAQ
How much does an aesthetic clinic website redesign cost in Antwerp?
2026 ballpark: EUR 8,000 to 25,000 at a local agency depending on languages. At Kolonell, EUR 2,700 (Starter), EUR 4,500 (Growth) or EUR 8,200 (Premium).
Can we keep our before/after photos?
Only where the applicable rules allow it and with patients' written consent. By default we remove them and redirect the 2 or 3 URLs involved.
How long does it take?
3 to 4 weeks with Kolonell once content is ready. The medical review often takes 3 to 5 working days.
Do we need three languages?
Dutch comes first in Antwerp; English and French fall under the EUR 8,200 Premium tier, languages set in the quote. A one-language site starts at EUR 2,700.
What happens after go-live?
3 months of support are included; maintenance afterwards is on quote. Watch 404 errors in Search Console for 8 to 12 weeks.
Let's scope your project. Send us your list of treatment pages, the languages you need and an indicative budget, and we will price the content sort and the 301 map for delivery in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.