The verdict in three sentences
For a private medical clinic in Antwerp, a redesign is justified once doctor profiles are out of date, booking runs through a poorly integrated tool or the French and English versions no longer follow the Dutch one. Expect a ballpark of EUR 12,000 to 35,000 with an Antwerp agency, against EUR 4,500 (Growth) or EUR 8,200 (Premium, the multilingual tier, languages set in the quote) on Kolonell's fixed grid. The three risks to lock down are doctor profile URLs, health data typed into forms and the booking integration, which stays on quote.
Which signals say a redesign is due?
In Zuid, Berchem, Eilandje or Wilrijk, private clinics offering specialist consultations and diagnostics see Dutch-, French- and English-speaking patients (expats from the port and the diamond trade, patients from Brussels). Typical signals:
- profiles of departed doctors still online, or new specialists missing;
- a "describe your symptoms" form arriving by unencrypted email;
- a booking widget in an iframe that breaks on mobile;
- specialty pages written like promises of results;
- a French version translated five years ago and never updated.
What budget should you plan in Antwerp in 2026?
A 2026 ballpark drawn from typical quotes and public rate pages of Flemish agencies. Kolonell prices: international grid in EUR.
| Option | Languages | 2026 ballpark | Timeline | Online booking |
|---|---|---|---|---|
| Antwerp agency, custom | NL, FR, EN | EUR 22,000 to 35,000 | 3 to 5 months | often included as a link |
| Antwerp agency, template | NL, EN | EUR 12,000 to 22,000 | 2 to 3 months | link to existing tool |
| Freelancer | NL | EUR 4,000 to 9,000 | 6 to 10 weeks | rarely |
| Kolonell Starter | one language | EUR 2,700 | 3 to 4 weeks | link to existing tool |
| Kolonell Growth | one language | EUR 4,500 | 3 to 4 weeks | link to existing tool |
| Kolonell Premium | the multilingual tier, languages set in the quote | EUR 8,200 | 3 to 4 weeks | link; integration on quote |
Every tier includes a project manager in your time zone, native English or French copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. Dutch review by an independent medical translator is a third-party cost. On quote: a real booking software integration, a patient portal, a medical record connection and search optimisation. Details on the international offer page.
Which risks, and how do you control them?
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Doctor profiles lost in Google | high | high | URLs kept or one-to-one 301, Search Console tracking for 8 weeks |
| Health data in a form | high | high | no medical field in public forms, free message with a warning |
| Booking broken at launch | medium | high | mobile test on staging, integration priced separately |
| A promise of results in copy | medium | high | review by the responsible physician before go-live |
| NL, FR, EN versions out of sync | medium | medium | one source page, translations approved together |
| Downtime during the switch | low | medium | DNS on a Sunday, TTL lowered 48 hours ahead |
Health data. It is a special category of data under the GDPR, supervised in Belgium by the Data Protection Authority (APD/GBA). The public contact form asks for name, email, phone, language and preferred specialty; it states that symptoms should not be described. Medical information goes through the booking channel or the consultation. This is not legal advice.
Advertising. Belgium strictly restricts advertising by healthcare professionals. Stay factual: specialties, tests offered, patient journey, opening hours, access. No promise of clinical results, no before-and-after, no patient testimonials without clearance from your counsel.
Doctor profiles. Each profile (/artsen/dr-peeters) is often the most visited page after the homepage. The 301 map handles them one by one; a departed doctor redirects to their specialty, not to the homepage.
What is a realistic timeline?
Kolonell, content ready: week 1, URL inventory and 301 map; weeks 1 and 2, structure, design and copy; weeks 2 and 3, build, migration of profiles and specialties in the chosen languages; week 3, medical and legal review; week 4, go-live and sitemap in Search Console. With a local agency, plan 8 to 20 weeks.
Questions to ask: who hosts form data, and where? Is a data processing agreement signed? How is the booking tool link tested?
When is an Antwerp agency the better choice?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
If the clinic wants a patient portal with test results, a deep integration with booking software and medical records, or in-person workshops with heads of department, a local agency used to healthcare is the better fit. For a three-language information site with profiles, specialties and a link to the existing booking tool, the fixed grid is enough.
Mini case study
Illustrative example: Kliniek Zuid, a private clinic of 9 specialists near the Museum of Fine Arts, site in Dutch, French and English, 58 URLs including 9 doctor profiles (2 departed) and 14 specialty pages.
- Quote from an Antwerp agency, custom: EUR 26,000, 4 months.
- Kolonell Premium (the multilingual tier, languages set in the quote: Dutch, French, English): EUR 8,200, plus EUR 900 for review by an independent Dutch-speaking medical translator, a third-party cost. Total: EUR 9,100.
- Difference: 26,000 minus 9,100, or EUR 16,900. A booking software integration, if the clinic wants one, is quoted separately.
301 map: 7 profiles kept, 2 profiles redirected to their specialty, 14 specialties kept in all three languages.
FAQ
How much does a private clinic website redesign cost in Antwerp?
A 2026 ballpark of EUR 12,000 to 35,000 with a local agency. With Kolonell, EUR 4,500 for Growth or EUR 8,200 for multilingual Premium.
Is online booking included?
A link to your existing tool is included from Starter at EUR 2,700. A full integration is priced on quote.
Can the form collect symptoms?
It is not recommended. The public form is limited to 5 non-medical fields and routes health information to the booking channel.
What happens to profiles of departed doctors?
A 301 redirect to their specialty page. Track 404 errors in Search Console for 8 weeks.
How long does the redesign take?
3 to 4 weeks with Kolonell once content and reviews are ready, against 2 to 5 months with an agency.
Let's scope your project. A three-language site, doctor profiles and specialties migrated without loss, a EUR 4,500 to 8,200 budget and go-live in 3 to 4 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
