The verdict in three sentences
In Antwerp, a website for an aesthetic clinic from a local agency usually costs 6 000 to 35 000+ EUR, and from a freelancer 2 500 to 9 000 EUR (2026 ballpark, wide because scope varies), while Kolonell charges a fixed 2 700, 4 500 or 8 200 EUR. In this city the language plan drives the budget more than anything else: Dutch is the main language of local patients, while French and English matter for Belgian francophones, expats and international visitors. Kolonell writes native English and French but not Dutch, so the right choice depends on who writes which language and how strict your advertising review must be.
What do Antwerp agencies charge in 2026?
No official price list exists. These ranges are prudent orders of magnitude based on the public rate cards of Belgian agencies, freelance platform rates (Malt, Upwork) and Clutch.co profiles listing minimum project sizes. They vary with scope.
| Provider type | 2026 ballpark | Typical delay | Languages usually covered | Price drivers |
|---|---|---|---|---|
| Freelancer | 2 500 to 9 000 EUR | 4 to 8 weeks | One, copy often from the clinic | Number of pages, design time |
| Small Antwerp studio | 6 000 to 15 000 EUR | 6 to 10 weeks | Dutch, sometimes French | Treatment pages, booking embed |
| Established Belgian agency | 15 000 to 35 000+ EUR | 8 to 16 weeks | Dutch, French, English | Strategy, copy, photo shoot often extra |
| Clinic group or skincare e-shop | Top of the ranges | 12+ weeks | Three languages | Shop, several locations, integrations |
| Kolonell (Starter, Growth, Premium) | 2 700, 4 500 or 8 200 EUR | 3 to 4 weeks, Premium usually 4 to 6 | English or French native, bilingual FR/EN from Premium | Scope fixed in the written quote |
Every Kolonell tier includes a project manager reachable in your time zone (Google Meet, written weekly update), the domain in your name, all access handed over and 3 months of support (6 on Premium). Payment is by bank transfer or Wise, 50 % at the start and 50 % at delivery. See the tiers on our international website offer.
Which language plan fits your clinic?
| Language need | Who writes what | Tier to request a quote for | Honest note |
|---|---|---|---|
| Dutch only | Dutch copy outside Kolonell's scope | A local agency is the simpler choice | Kolonell does not write Dutch |
| Dutch and English | Kolonell writes English, Dutch supplied by you | Growth, 4 500 EUR | Multilingual setup confirmed in the quote |
| Dutch and French | Kolonell writes French, Dutch supplied by you | Growth, 4 500 EUR | Same, scope written in the quote |
| Dutch, French and English | Kolonell writes FR and EN, Dutch supplied | Premium, 8 200 EUR | Bilingual FR/EN starts at Premium |
| English only (expat-focused clinic) | Kolonell writes English | Starter, 2 700 EUR, or Growth | Page count fixed in the quote |
What does an aesthetic clinic site in Antwerp need?
- Informational treatment pages: what the treatment is, who performs it, a consultation first, aftercare. Belgium has specific legislation on aesthetic medicine and cosmetic surgery that strongly restricts advertising for these procedures, so the tone must stay informative and your copy must be checked by the clinic.
- Practitioner pages with qualifications and professional registration, since patients want to know who treats them.
- Consultation booking through your existing booking software, embedded or linked. A custom integration is quoted on request.
- Consultation and medical history forms on a provider suited to sensitive data: health data is a special category under the GDPR.
- Before and after images only with written patient consent and only if Belgian rules allow them for your procedures; in practice many clinics leave them out.
- Fast mobile pages and real visuals. Kolonell does not shoot on site, so you supply images or book a local photographer separately, a fair advantage for an Antwerp agency.
The European Accessibility Act applies from 28 June 2025 to certain services, and WCAG 2.1 AA is the common reference. Medical professional bodies and rules on advertising medicines also apply. None of this is legal advice.
What does it cost over 3 years?
Hypothetical assumptions applied to everyone: hosting and maintenance at 80 EUR per month (to be confirmed by each quote), a 1 300 EUR photo session, Dutch translation at 1 100 EUR, and for the freelancer 2 600 EUR of copywriting across three languages.
| Cost item (illustrative) | Antwerp agency, 3 languages | Freelancer, 3 languages | Kolonell Premium |
|---|---|---|---|
| Website build | 18 000 EUR | 6 000 EUR | 8 200 EUR |
| Copy and translation | Included | 2 600 EUR | Dutch: 1 100 EUR |
| Photo session | 1 300 EUR | 1 300 EUR | 1 300 EUR |
| Hosting and maintenance | 36 months: 2 880 EUR | 36 months: 2 880 EUR | 30 months after 6 months of support: 2 400 EUR |
| Total over 3 years | 22 180 EUR | 12 780 EUR | 13 000 EUR |
The freelancer route is slightly cheaper here, Kolonell close behind with a fixed price and a project manager, and the agency well above but with everything handled locally in three languages.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Illustrative example, not a real client. Els runs an aesthetic clinic in Antwerp's Zuid district and wants a 16-page site in Dutch, French and English. A local agency quotes 18 000 EUR, all languages included, delivery in 12 weeks. With Kolonell Premium she pays 8 200 EUR for the French and English versions, adds 1 100 EUR for a Dutch translator and 1 300 EUR for a local photographer: 10 600 EUR, with a written schedule of about 5 weeks. The gap is 7 400 EUR at launch. If Els wants the agency to handle the legal review workflow in Dutch and run monthly meetings at the clinic, the local option justifies its premium.
FAQ
Can Kolonell write the Dutch pages?
No, Kolonell writes English and French natively only. Dutch is supplied by your team or a translator, or quoted separately, often around 1 week of work in the schedule.
Can we show before and after photos?
Only with written patient consent and only where Belgian rules on aesthetic medicine allow it, which they strongly restrict. Your clinic validates every image before publication.
How is a Premium project paid?
By bank transfer or Wise: 4 100 EUR at kickoff and 4 100 EUR at delivery.
Is the team easy to reach from Antwerp?
Yes: the team is based in Senegal (GMT), 1 hour behind Antwerp in winter and 2 in summer, with Google Meet calls at a time that suits you.
What about ongoing SEO?
Ongoing search work is quoted on request, with no fixed monthly figure; maintenance after the 3 months of support (6 on Premium) is quoted too.
Let's scope your project. Tell us your languages, your treatment list and your launch date, and we will propose a fixed-price tier and a written schedule. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
