The verdict in three sentences
In Aarhus, redesigning the website of a clinic that runs medical aesthetics and beauty therapy under one roof starts with a data question: what the forms collect, where photos go and which tags fire on treatment pages. Budget runs from EUR 2,700 to 8,200 on Kolonell's fixed grid, against roughly EUR 8,000 to 40,200 for a local studio or agency, and the build takes 3 to 4 weeks once Danish and English copy is ready. The migration is secured with a URL inventory, a 301 map and a compliance review of every treatment page before go-live.
What signals tell you a redesign is due?
A clinic in Frederiksbjerg or the Latin Quarter, with a medical side and a beauty side, often carries the same flaws:
- a single describe your skin concern form that sends health information by email;
- a field for attaching facial photos, with no secure space behind it;
- advertising tags loaded on treatment pages before any consent;
- medical and beauty treatments mixed in one menu, with no word on who performs them;
- a dated English version, in a city with many international students and employees;
- prices published as images that Google cannot read.
What should the site collect, and where does the rest go?
| Data | Public website form | Where it belongs |
|---|---|---|
| Name and contact details | Yes | Minimal form |
| Treatment of interest (list) | Yes | Minimal form |
| Medical history | No | Consultation or secure clinic software |
| Face or body photos | No | Secure upload tool, on quote |
| Current treatments | No | Consultation questionnaire |
| Minimum age | Confirmation box if the clinic applies an age policy | Minimal form |
The GDPR applies, supervised by Datatilsynet, and health data is a special category under it: the public form must not become an entry point for that information. Tags follow the same logic.
| Tag | On treatment pages | Condition |
|---|---|---|
| Cookieless analytics | Possible | Reviewed by the privacy adviser |
| Social media ad pixels | Avoid or limit | Prior consent, reviewed by the adviser |
| Form conversion tracking | Possible | Without passing the chosen treatment to third parties |
| Embedded maps and videos | Possible | Loaded after consent |
| Live chat | Needs a policy | No health questions in a public chat |
The final decision rests with the clinic and its adviser. This is not legal advice.
What does the redesign cost in Aarhus in 2026?
2026 ballpark figures, based on typical local agency quotes and public agency rate pages, in general terms. DKK amounts are converted approximately (EUR 1 for about DKK 7.46).
| Option | 2026 range | Approximate equivalent |
|---|---|---|
| Freelancer | DKK 20,000 to 50,000 | EUR 2,700 to 6,700 |
| Aarhus studio | DKK 60,000 to 150,000 | EUR 8,000 to 20,100 |
| Established agency | DKK 150,000 to 300,000 | EUR 20,100 to 40,200 |
| Kolonell Starter | EUR 2,700 | Short treatment menu, one language |
| Kolonell Growth | EUR 4,500 | Two sections (medical, beauty), blog |
| Kolonell Premium | EUR 8,200 | The multilingual tier, languages set in the quote |
Every tier includes a project manager in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Danish copy is supplied by the clinic or checked by an independent reviewer, a third-party cost. Online booking, deposits, consultation photo upload, CRM and Zenoti or Phorest type software stay on quote, embedded or linked. Details on the international offer.
Timeline, risks and questions to ask
Week 0: URL inventory and Search Console export. Weeks 1 to 3: design, a clear split between the medical and beauty sides, copy integration. Week 4: compliance review, 301s activated, go-live on a weekday morning, ideally in spring or September rather than before the year-end party season.
Risks to watch: ranking treatment pages deleted without a redirect; old forms still live at a forgotten URL; pixels reinstalled by a third-party plugin; prescription-only medicines promoted by name, which is not allowed towards the public; promised results or superlatives. Medical aesthetic treatments fall under the supervision of the Danish Patient Safety Authority (Styrelsen for Patientsikkerhed): the clinic checks with its adviser the wording of medical pages, practitioners' names and qualifications, and any use of reviews or before and after photos, always with written consent and no retouching.
Questions to ask: who removes the old forms? Who audits the tags after go-live? Will the Google Business Profile and opening hours be updated on the day?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When is an Aarhus agency the better choice?
If you want Danish copywriting produced by the agency, data protection legal support bundled in the same engagement or regular face-to-face meetings, a local agency will fit better. Kolonell fits for a clean structure and a fixed budget.
Mini case study
Illustrative example: Klinik Nordlys in Frederiksbjerg, with a doctor and a nurse on the medical side and two beauty therapists on the beauty side. The old form has 14 fields, including medical history and photos.
- Kolonell Premium (the multilingual tier, languages set in the quote: Danish and English): EUR 8,200
- Independent native Danish reviewer (third-party cost): DKK 4,500, about EUR 600
- Total: EUR 8,800, against a local studio quote of DKK 110,000, about EUR 14,700
Gap: about EUR 5,900. The public form drops from 14 to 4 fields, and photos go through the clinic's secure tool.
FAQ
How much does an aesthetic clinic website redesign cost in Aarhus?
DKK 20,000 to 300,000 depending on the provider, roughly EUR 2,700 to 40,200. At Kolonell: EUR 2,700, 4,500 or 8,200.
Can we keep the photo field in the form?
Better to remove it from the public form. A secure upload tool can be connected on quote, usually within a few days.
Should medical aesthetics and beauty therapy be separated?
Yes, into 2 clear sections in the navigation, each stating who performs the treatments.
How long does it take?
3 to 4 weeks of build once Danish and English copy is ready.
Are ad pixels forbidden?
Not necessarily, but on treatment pages they need prior consent and a review by your adviser. Plan 1 tag audit after go-live.
Let's scope your project. A Danish and English redesign, minimal forms, reviewed tags and a safe 301 migration, EUR 2,700 to 8,200 and 3 to 4 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
