The verdict in three sentences
In Aarhus, an aesthetic clinic website from a local agency usually costs the equivalent of 6 000 to 35 000+ EUR, and from a freelancer 2 500 to 9 000 EUR (2026 ballpark, often invoiced in Danish kroner, wide because scope varies), whereas Kolonell builds it at a fixed 2 700, 4 500 or 8 200 EUR. A Danish agency brings Danish copy, local photography and in-person workshops; Kolonell brings native English or French copy, a fixed price and a 3 to 4 week delivery with a project manager one or two hours from your time zone. For clinics that serve the city's international students, researchers and expat families as well as Danish patients, the comparison below helps you pick without overpaying.
What do Aarhus agencies and freelancers charge?
No official benchmark exists for Denmark. These ranges are prudent orders of magnitude from the public rate cards of Danish agencies, freelance platform rates (Malt, Upwork) and Clutch.co profiles that list minimum project sizes. Converted to euros for comparison, they vary with scope and exchange rates.
| Option in Aarhus | 2026 ballpark (EUR equivalent) | Typical delay | What is usually included | After launch |
|---|---|---|---|---|
| Freelancer | 2 500 to 9 000 EUR | 4 to 8 weeks | Design and build, copy from the clinic | Hourly |
| Small local studio | 6 000 to 15 000 EUR | 6 to 10 weeks | Design, build, Danish copy editing | Monthly contract |
| Established Danish agency | 15 000 to 35 000+ EUR | 8 to 16 weeks | Strategy, Danish and English copy, shoot often extra | Retainer |
| Kolonell Starter | 2 700 EUR | 3 to 4 weeks | Project manager, native EN or FR copy, domain in your name | 3 months |
| Kolonell Growth | 4 500 EUR | 3 to 4 weeks | Same framework, wider scope fixed in the quote | 3 months |
| Kolonell Premium | 8 200 EUR | Written schedule, usually 4 to 6 weeks | Same, bilingual FR/EN available | 6 months as listed on the offer page |
A typical clinic site of 10 to 25 pages with many treatment pages sits in the middle to upper part of the local ranges; booking integrations, a skincare e-shop and several clinics push it higher. Kolonell invoices in euros, paid by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Full details are on Kolonell's websites for international clients.
How to read two quotes line by line
| Quote line | What a local agency often writes | What Kolonell writes | What to check |
|---|---|---|---|
| Price | Estimate plus hourly extras | Fixed tier price | Any extras listed in writing |
| Delay | 8 to 16 weeks | 3 to 4 weeks, Premium usually 4 to 6 | A dated schedule |
| Copy | Danish, sometimes English | Native English or French | Who writes the Danish |
| Photography | Shoot available, often extra | Supplied by the clinic | Budget for a local photographer |
| Booking | Embed or custom work | Embed or link, custom work quoted on request | Your existing software stays |
| Ownership | Varies | Domain in your name, all access handed over | Registrant name on the domain |
| Support | Retainer | 3 months, 6 on Premium, then quoted | Exit terms of any contract |
The photography line is a real point in favour of an Aarhus agency: Kolonell does not shoot on site, so you supply images or book a local photographer separately.
What does an aesthetic clinic site in Aarhus need?
- Treatment pages only for what you perform, written factually: what the treatment is, who performs it, consultation first, aftercare. No promised outcomes.
- Practitioner pages with qualifications and authorisation, so patients can verify who treats them.
- Consultation booking with the booking system you already use, embedded or linked; custom integration quoted on request.
- Consultation and medical history forms on a provider suited to sensitive data, since health data is a special category under the GDPR, with a clear privacy notice.
- Before and after images only with written patient consent and within Danish rules on marketing cosmetic treatments, which the clinic must check.
- Danish and English pages. Kolonell writes English and French natively; Danish is supplied by the clinic or a translator, or quoted separately.
Danish health authorities regulate cosmetic treatments and how they may be marketed, and advertising prescription-only medicines to the public is restricted in the EU. WCAG 2.1 AA is the usual accessibility reference, and the European Accessibility Act applies from 28 June 2025 to certain services. This is not legal advice.
What is the 3-year total?
Same hypothetical assumptions for all: hosting and maintenance at 75 EUR per month (to be confirmed by each quote), Danish copy at 1 100 EUR when not included, a 1 400 EUR photo session.
| Cost item (illustrative) | Aarhus agency, mid-range | Freelancer | Kolonell Growth |
|---|---|---|---|
| Website build | 16 000 EUR | 5 500 EUR | 4 500 EUR |
| Danish copy | Included | 1 100 EUR | 1 100 EUR |
| Photo session | 1 400 EUR | 1 400 EUR | 1 400 EUR |
| Hosting and maintenance | 36 months: 2 700 EUR | 36 months: 2 700 EUR | 33 months: 2 475 EUR |
| Total over 3 years | 20 100 EUR | 10 700 EUR | 9 475 EUR |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
The gap with a freelancer is modest, about 1 225 EUR; the gap with an agency is large. For a reference on structured enquiry flows, Kolonell built the bilingual EN/FR site of TR Signing Group (trsigninggroup.com) in New Jersey, with quote requests, a booking calendar, live chat and a back office.
Mini case study
Illustrative example, not a real client. Mette owns an aesthetic clinic in Aarhus C and wants a 12-page site in Danish and English. A local agency quotes the equivalent of 15 000 EUR including Danish copy, delivery in 10 weeks. With Kolonell Growth she pays 4 500 EUR, adds 1 100 EUR for a Danish translator and 1 400 EUR for a local photographer: 7 000 EUR in about 4 weeks, 8 000 EUR less at launch. If Mette prefers workshops in Danish at the clinic and a single provider handling every language, the agency remains a sound choice; if she wants fast, well-written English pages at a fixed price, the remote route leaves budget for photography and patient communication.
FAQ
Can I pay in Danish kroner?
Kolonell's grid is in euros: 2 700, 4 500 or 8 200 EUR, paid by bank transfer or Wise, which handles the conversion from DKK.
Who writes the Danish version?
Your team or a translator, or it is quoted separately. Kolonell writes English and French natively, and the 3 to 4 week schedule holds if Danish texts arrive by week 2.
What is the time difference with the team?
The team is based in Senegal (GMT), 1 hour behind Aarhus in winter and 2 in summer, so Google Meet calls fit your working hours.
Can my current booking system stay?
Yes, it is embedded or linked, the usual setup. A custom integration with your clinic software is quoted on request.
Is ongoing SEO included?
No monthly figure is included: ongoing search work is quoted on request, like maintenance after the 3 months of support.
Let's scope your project. Send us your treatment list, your languages and your target launch date, and we will match them to a fixed-price tier. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.