The verdict in three sentences
In Lausanne, an aesthetic clinic website built by a local agency costs, as a 2026 ballpark, between 10 000 and 35 000 CHF, and more for a multi-site group with custom booking. Kolonell builds the treatment pages, practitioner profiles and consultation request journey for a fixed price of 2 700, 4 500 or 8 200 CHF, delivered in 3 to 4 weeks on Starter and Growth. The real comparison is the 3-year total cost, who handles photography (a Lausanne agency can shoot in your premises, Kolonell cannot) and how each quote deals with medical advertising rules and patient data.
This version is written for the English-speaking owners and medical directors of aesthetic clinics in Lausanne, many of whom serve the international community around the sports federations and multinational employers of the Lake Geneva region.
What do Lausanne agencies, freelancers and Kolonell charge?
The ranges below are prudent ballparks, not official figures. They draw on public rate cards of agencies in French-speaking Switzerland, minimum project sizes listed on Clutch.co agency profiles, hourly rates commonly published by Swiss digital agencies (often 120 to 200 CHF per hour) and rates visible on Malt or Upwork. They vary widely with scope: number of treatment pages, languages, integrations and photography.
| Criterion | Lausanne agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 10 000 to 35 000 CHF and up | 3 000 to 10 000 CHF | 2 700 / 4 500 / 8 200 CHF, fixed |
| Changes outside scope | Often 120 to 200 CHF per hour | Often 80 to 130 CHF per hour | Quoted before any work |
| Usual timeline | 8 to 14 weeks | 5 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Photo shoot in the clinic | Often offered as an option | Rarely | Not included: your images or a local photographer |
| Treatment page copy | Often billed separately | Rarely included | Native English or French included |
| Support after launch | Separate maintenance contract | Case by case | 3 months, 6 on Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
Payment is by bank transfer or Wise: 50 % to start, 50 % at delivery. A project manager works in your time zone, with Google Meet calls at a time that suits the clinic and a written update every week. The team is based in Senegal (GMT), one to two hours behind Lausanne depending on the season. Full details are on our international website offer.
Which 3-year total cost should you compare?
The build price is only part of the bill. A clinic also pays for hosting, maintenance, updates (a new treatment, a new practitioner) and sometimes content production. The table below uses prudent ballparks and assumes the same maintenance budget on both sides, since Kolonell maintenance after the support period is quoted on request.
| Item over 36 months | Lausanne agency (mid range) | Kolonell Growth |
|---|---|---|
| Website build | 18 000 CHF | 4 500 CHF |
| Support included after launch | Depends on contract | 3 months included |
| Maintenance (same assumption) | 150 CHF per month over 33 months, 4 950 CHF | 4 950 CHF, maintenance quoted on request |
| 4 new treatment pages over 3 years | 8 hours at 160 CHF, 1 280 CHF | Quoted beforehand, assumption 900 CHF |
| Professional photo shoot | Often an add-on, 1 500 CHF | Local photographer booked separately, 1 500 CHF |
| Indicative total | 25 730 CHF | 11 850 CHF |
These figures structure the comparison; they do not predict your invoice. Ask every supplier to fill in the same table and the real gaps show up quickly.
What does each Kolonell tier include for an aesthetic clinic?
| Item | Starter 2 700 CHF | Growth 4 500 CHF | Premium 8 200 CHF |
|---|---|---|---|
| Treatment pages | Main treatment families | One page per treatment offered | Full structure, several sites or specialties |
| Practitioner profiles | Team page | One profile per practitioner with qualifications | Detailed profiles, languages spoken |
| Booking | Link to your existing tool | Embed of your existing tool | Polished integration; custom journey quoted on request |
| Consultation request form | Included | Included, sorted by treatment | Included, journey per treatment |
| Bilingual FR/EN site | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule at kickoff, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
A patient portal, a skincare e-shop or a booking back office is a custom application, quoted on request. So is ongoing search work.
What does a Lausanne aesthetic clinic website need?
Lausanne patients include Vaud residents, cross-border commuters, students and staff of the international organisations based in the region. Many find the clinic on Instagram, then check it on their phone. The site has to load fast and show medical seriousness:
- Factual treatment pages: what the treatment is, who performs it, how it goes, aftercare, and a clear note that a consultation comes first. Only treatments the clinic actually offers.
- Identifiable practitioners: titles, training, licence to practise, languages.
- Booking through the software the clinic already uses, embedded or linked.
- A first-contact form kept to the minimum, with no detailed medical questionnaire unless the form provider is suited to health data.
- Before and after photos only with written patient consent and within the applicable rules, which are restrictive.
- A Google Business Profile consistent with the site: address, hours, metro access.
On compliance, the facts only. Vaud cantonal health rules and federal rules govern the advertising of medical services, and Swissmedic restricts advertising prescription-only medicines to the public, which affects how some injectable treatments can be presented. The clinic and its doctors validate every claim: no promised results, no "painless". Health data is sensitive personal data under the revised Federal Act on Data Protection (nLPD/revFADP), in force since 1 September 2023, which concerns forms, cookies and hosting. This is not legal advice.
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How do you compare quotes, and which red flags matter?
- A price without a written scope: ask for the list of pages, integrations and languages.
- A domain registered in the supplier's name: it must be in yours.
- No copywriting in the quote: a clinic without texts stays stuck for weeks.
- A before and after gallery offered with no word on consent or advertising rules.
- A detailed medical form with no thought given to where health data is stored.
- Mandatory long-term maintenance with no way to take back control.
Mini case study
Illustrative example. Dr Claire R., medical director of a four-practitioner aesthetic medicine centre in Lausanne, receives two proposals. A local agency quotes 19 500 CHF plus a 1 500 CHF optional photo shoot, delivered in 12 weeks. Kolonell proposes Growth at 4 500 CHF, delivered in 4 weeks, with a Lausanne photographer booked separately for 1 500 CHF.
Build and photos: 21 000 CHF with the agency versus 6 000 CHF with Kolonell, a 15 000 CHF gap. With the same maintenance assumption over 33 months (4 950 CHF on each side), the 3-year total becomes 25 950 CHF versus 10 950 CHF. Dr R. picks the second option, and keeps the local agency in mind if the clinic opens a second site with heavy video production.
FAQ
How much does an aesthetic clinic website cost in Lausanne in 2026?
With a local agency, expect a ballpark of 10 000 to 35 000 CHF depending on scope, and 3 000 to 10 000 CHF with a freelancer. Kolonell charges a fixed 2 700, 4 500 or 8 200 CHF.
Is the photo shoot included in Kolonell's tiers?
No. The clinic supplies its images or books a Lausanne photographer, often around 1 000 to 2 000 CHF for a half day based on published rates. This is a genuine advantage of local agencies, which can organise it on site.
Can my site be in English and French?
Yes, the bilingual FR/EN site is included in Premium at 8 200 CHF. A German or Italian version is supplied by the clinic or quoted separately.
Who checks the copy against medical advertising rules?
The clinic and its doctors, who know their licence and the cantonal rules. Kolonell writes factually and applies corrections within the 3 to 4 week project.
How does payment work?
By bank transfer or Wise, 50 % at kickoff and 50 % at delivery. On Growth, that means two payments of 2 250 CHF.
Let's scope your project. Send us your treatments, your practitioners and your booking tool, and we come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.