The verdict in three sentences
In Austin, an aesthetic clinic or med spa website built by a local agency usually lands in a 2026 ballpark of 10 000 to 40 000+ USD, and 3 000 to 12 000 USD with a freelancer, depending on scope. Kolonell builds the same kind of site at a fixed price of 2 900, 4 900 or 8 900 USD, with a project manager reachable during Central Time business hours and delivery in 3 to 4 weeks. The right choice depends less on the headline price than on what is included over three years: booking integration, before/after governance, hosting and support.
What do Austin agencies and freelancers charge for an aesthetic clinic site?
The ranges below are prudent orders of magnitude drawn from public rate cards of US agencies, minimum project sizes listed on Clutch.co agency profiles and rates seen on freelance platforms such as Upwork. They vary widely with scope, the number of treatments presented and the integrations you need. Agency hourly rates commonly sit between 100 and 200 USD.
| Option | 2026 ballpark | Typical timeline | Usually included | After launch |
|---|---|---|---|---|
| Full service Austin agency | 15 000 to 40 000+ USD | 8 to 16 weeks | strategy, custom design, on-site shoot possible | monthly care plan, often extra |
| Med spa marketing firm | setup fee + monthly subscription, wide range | 4 to 8 weeks | template-based site tied to ads or SEO retainers | depends on the contract |
| Small local studio | 10 000 to 20 000 USD | 6 to 10 weeks | design and build, copy sometimes optional | variable |
| Freelancer (local or platform) | 3 000 to 12 000 USD | 4 to 10 weeks | design and build, copy often supplied by the clinic | case by case |
| Kolonell Starter | 2 900 USD | 3 to 4 weeks | core pages, native English copy, consultation form | 3 months |
| Kolonell Growth | 4 900 USD | 3 to 4 weeks | full treatment pages, existing booking tool embedded, blog | 3 months |
| Kolonell Premium | 8 900 USD | usually 4 to 6 weeks, written schedule at kickoff | advanced design, bilingual English/French site | 6 months |
For the full tier details, see our international website offer.
What does an aesthetic clinic website in Austin actually need?
Treatment pages, only for what the clinic offers: neurotoxins, dermal fillers, laser hair removal, skin resurfacing, body contouring, medical-grade skin care. Each page explains the consultation, general contraindications and who performs the procedure, without ever promising results.
Provider pages with credentials: medical director, nurse injectors, licensed aestheticians. For patients comparing clinics, this is a core trust signal.
Consultation booking: we embed or link the booking or practice management software the clinic already uses. A custom integration (data sync, patient portal) is quoted on request.
Intake forms: as soon as a form collects health information, HIPAA may apply if the clinic is a covered entity, and you need a compliant form provider rather than a plain contact form.
Before/after photos: only with written patient consent, representative of typical outcomes and in line with FTC rules on testimonials and reviews, as well as Texas medical advertising rules (Texas Medical Board) and the rules that apply to med spas. These rules exist and must be checked by the clinic and its medical director.
General compliance: the Texas Data Privacy and Security Act (TDPSA) may cover the data you collect, ADA website accessibility litigation is a real risk in the US and WCAG 2.1 AA is the common reference. This is not legal advice.
Languages: Kolonell writes natively in English and French. If the clinic wants Spanish pages for its Spanish-speaking clientele, the clinic supplies the translations or they are quoted separately.
What does each Kolonell tier cover for an aesthetic clinic?
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| Element | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Treatment pages | main treatment families | one page per treatment | one page per treatment plus concern pages (pigmentation, lines, hair) |
| Booking | link to the existing tool | existing tool embedded | embed plus designed journey, custom work quoted |
| Before/after gallery | not included | consent-based structure | gallery filterable by treatment |
| Team | team page | individual bios with credentials | bios plus editorial content |
| Languages | English | English | English and French (Spanish supplied or quoted) |
| Delivery | 3 to 4 weeks | 3 to 4 weeks | usually 4 to 6 weeks |
| Support | 3 months | 3 months | 6 months |
In every tier: domain registered in the clinic's name, all access handed over, payment by bank transfer or Wise, 50 % to start and 50 % at delivery.
What is the real three-year cost, and how do you compare quotes?
| Cost line | Austin agency (example) | Freelancer (example) | Kolonell Growth |
|---|---|---|---|
| Build | 18 000 USD | 7 000 USD | 4 900 USD |
| Hosting, 36 months | often in the care plan | 20 to 50 USD/month paid by the clinic | 20 to 50 USD/month paid directly by the clinic |
| Maintenance | 100 to 300 USD/month, i.e. 3 600 to 10 800 USD | hourly | 3 months included, then quoted |
| Content changes | 100 to 200 USD/hour | hourly | included during support |
| Domain ownership | check the contract | check | in the clinic's name |
| Indicative 3-year total | 21 600 to 28 800 USD | 7 720 to 8 800 USD | 5 620 to 6 700 USD, excluding maintenance chosen after month 3 |
Red flags in a quote: a site rented by subscription that the clinic never owns, a domain registered in the agency's name, SEO included with no defined deliverable, stock before/after images, health forms without a compliant provider, and no written schedule.
As a concrete US reference, we built for TR Signing Group, a notary and apostille service in New Jersey, a bilingual English/French site with a booking calendar, quote requests, live chat and a back office.
Mini case study
Illustrative example: Dana, owner of a med spa in Austin, receives a local quote of 22 000 USD plus a 200 USD monthly care plan. Over 36 months: 22 000 + 7 200 = 29 200 USD. With Kolonell Growth: 4 900 USD, plus hosting estimated at 35 USD a month paid directly, i.e. 1 260 USD over three years, for 6 160 USD. The gap reaches 23 040 USD, before any maintenance she picks after month 3. She keeps a separate budget for a local photographer, since shoots happen on site.
FAQ
How much does an aesthetic clinic website cost in Austin in 2026? With a local agency, the ballpark runs from 10 000 to 40 000+ USD depending on scope. With Kolonell, the price is fixed: 2 900, 4 900 or 8 900 USD.
Can you embed our current booking software? Yes, embedding your existing tool is included from the Growth tier at 4 900 USD. A custom integration with data sync is quoted on request.
Can we show before/after photos? Yes, with written patient consent and within FTC and Texas rules, which the clinic validates. A structured gallery comes with Growth, a filterable gallery with Premium at 8 900 USD.
Who owns the website? The clinic does: the domain is in its name and all access is handed over at delivery. Payment is split 50 % to start and 50 % at delivery.
Is the time difference an issue? The team is based in Senegal (GMT), 5 to 6 hours ahead of Austin. An Austin morning is the team's afternoon, Google Meet calls are set at a time that suits you and you get a written update every week.
Let's scope your project. Treatment pages, embedded booking and a compliant before/after gallery on the Growth tier at 4 900 USD, delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.