The verdict in three sentences
In Lausanne, a private clinic website built by a local agency typically lands, as a 2026 ballpark, between 8 000 and 40 000 CHF or more depending on scope, while a freelancer usually asks 3 000 to 10 000 CHF for a simpler site. Kolonell offers three fixed-price packages, Starter 2 700 CHF, Growth 4 500 CHF and Premium 8 200 CHF, with a project manager you can reach in your time zone and launch in 3 to 4 weeks (4 to 6 for Premium). If you are an English-speaking partner or founder running a clinic on the Lake Geneva shore, decide on what is included and on the 3-year total cost, not on the build price alone.
What does a private clinic website cost in Lausanne in 2026?
The figures below are wide, prudent ranges built from the public rate cards of agencies in French-speaking Switzerland, Clutch agency profiles that list minimum project sizes, and rates visible on freelance platforms such as Malt and Upwork. Hourly rates commonly published by Swiss digital agencies sit around 120 to 200 CHF. The spread depends on the number of specialties, online booking, languages and design ambition, so a Lausanne quote can land well below or well above these ranges.
| Criterion | Lausanne agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build price (2026 ballpark) | 8 000 to 40 000 CHF or more | 3 000 to 10 000 CHF | 2 700, 4 500 or 8 200 CHF |
| Billing model | Fixed fee or time and materials, often 120 to 200 CHF/h | Fixed fee or day rate | Fixed price per package |
| Usual timeline | Often 2 to 4 months | Depends on workload | 3 to 4 weeks, 4 to 6 for Premium |
| Copywriting | Often an extra | Rarely included | Native English or French copywriting |
| Point of contact | On-site project manager | The freelancer alone | Project manager in your time zone, written weekly update |
| Support after launch | Separate contract | Case by case | 3 months included, 6 on Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
A local agency keeps a real advantage: face-to-face meetings and a close knowledge of the Vaud medical scene. If that matters most to you, it justifies the price gap. If what you want is a rigorous, fast, well-written site, a remote studio like Kolonell cuts the bill sharply, with Google Meet calls at a time that suits you (the team works on GMT, one or two hours behind Lausanne depending on the season).
What does each Kolonell package cover for a clinic?
| Item | Starter 2 700 CHF | Growth 4 500 CHF | Premium 8 200 CHF |
|---|---|---|---|
| Number of pages | 5 custom pages | 10+ pages | Unlimited pages |
| Medical specialties | One summary page | One page per specialty | Pages per specialty and per patient journey |
| Doctor profiles | Team on one page | One profile per doctor: qualifications, languages spoken | Detailed profiles with specialty filters |
| Appointments | Simple request form | Integration of your third-party booking tool | Advanced integration, custom back office quoted on request |
| Languages | One language | One language | Bilingual English and French site |
| Blog and analytics | No | Health blog, analytics, technical SEO | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | 4 to 6 weeks, written schedule at kickoff |
Payment is by bank transfer or Wise, 50 % to start and 50 % at delivery. The full detail is on our international website offer. If your clinic needs a German or Italian version, you supply those translations or they are quoted separately: Kolonell writes natively in English and French only.
What a Lausanne private clinic website really needs
A Lausanne clinic speaks to several audiences: Vaud patients with semi-private or private supplementary insurance, self-pay patients, international executives working around Lake Geneva and English-speaking families. The pages that matter are specialties, doctor profiles with consultation languages, accepted insurers and self-pay information, preparation before a procedure, access and parking, and a polished English version alongside the French one.
Health data is sensitive personal data under the revised Swiss Federal Act on Data Protection (revFADP, or nLPD), in force since 1 September 2023. An appointment request form should therefore keep fields to the strict minimum, sit on secure hosting, collect clear consent and rely on processor agreements with the vendors involved. On the communication side, cantonal health laws and professional conduct rules restrict medical advertising: no guaranteed outcomes, no misleading claims, and testimonials or before and after images are often restricted. Your medical director should validate every page before it goes live. This section is general information, not legal advice.
How do you compare two quotes without getting it wrong?
| Point to check | Question to ask |
|---|---|
| Scope | How many pages, specialties and doctor profiles are included? |
| Copywriting | Does the provider write the copy or does the clinic supply it? |
| Booking | Integration of an existing tool or custom development, and at what price? |
| Health data | Where is the form hosted, which fields are collected, which processor agreement? |
| Ownership | Are the domain and all access in your name from day one? |
| After launch | How many months of support, then what monthly maintenance cost? |
Three red flags come up often: a time and materials quote with no cap on hours, a domain registered in the agency's name, and advertising trackers installed by default on patient pages.
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Mini case study
Illustrative example: Dr Claire M., medical director of a 12-doctor private clinic in Lausanne, receives a local agency quote of 24 000 CHF for a bilingual site, with maintenance at 200 CHF a month. Over three years that is 24 000 + (36 × 200) = 31 200 CHF.
She compares it with Kolonell Premium at 8 200 CHF, bilingual English and French. To stay prudent, she applies the same 200 CHF monthly maintenance assumption to both options pending a maintenance quote, but only after the 6 months of support included with Premium: 8 200 + (30 × 200) = 14 200 CHF. The estimated gap is 17 000 CHF over three years. She keeps a reserve for the German translation, which a medical translator of her choice will produce.
FAQ
What budget should I plan for a private clinic website in Lausanne?
As a 2026 ballpark, expect 8 000 to 40 000 CHF or more with a local agency and 3 000 to 10 000 CHF with a freelancer. At Kolonell the packages are fixed: 2 700, 4 500 or 8 200 CHF.
Can Kolonell integrate our appointment booking tool?
Yes, integrating a third-party booking tool is part of Growth at 4 500 CHF. A custom booking back office is quoted on request.
How long does it take to get the site live?
Starter and Growth go live in 3 to 4 weeks. Premium, at 8 200 CHF, follows a written schedule agreed at kickoff, usually 4 to 6 weeks.
Does the site handle health data in line with the revFADP?
The site is built to minimise collected fields, secure forms and keep advertising trackers off patient pages, in the spirit of the revFADP in force since 1 September 2023. Final legal sign-off remains with the clinic.
What happens after the 3 months of support?
Included support lasts 3 months, 6 on Premium. After that, maintenance is quoted based on how often the clinic updates its content.
Let's scope your project. A Lausanne clinic with 10+ pages, doctor profiles and integrated booking fits Growth at 4 500 CHF, live in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.