Track E-commerce et vente en ligne · level 5/5
Running an e-commerce business: margins, acquisition and team
Your 12-month e-commerce growth plan, costed in three scenarios and ready to present to a partner or a bank
- 48 h
- 10 modules
- 159 exercises
- 10 projects
An e-commerce lead at an SME or brand in Dakar or Abidjan typically earns 400,000 to 900,000 FCFA (about $670 to $1,500) a month depending on the size of the business; a consultant who supports growing brands charges 250,000 to 750,000 FCFA (about $420 to $1,250) per review and planning engagement (ranges observed in Dakar and Abidjan in 2026). For a founder, what is at stake is margin: gaining a few points of contribution margin on 5,000 orders a year is worth several million FCFA.
200,000 FCFA · 305 €
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