The verdict in three sentences
A website redesign for a yacht and private aviation charter broker in Amsterdam costs EUR 12,000 to 35,000 with a local agency in 2026, while Kolonell's fixed grid stays at Growth EUR 4,500 or Premium EUR 8,200 (the multilingual tier, languages set in the quote). The real risk is not the design but losing the yacht and destination pages that already bring enquiries, and breaking enquiry routing during the switch. With a URL inventory, a 301 redirect map and a compliance review of the copy before go-live, the redesign takes 3 to 4 weeks once content is ready.
What signals tell you a redesign is due?
A broker working from the IJ waterfront or Sixhaven, or with Schiphol business aviation, sells trust before selling a trip. Common signs of an ageing site: yacht pages with outdated photos, one generic form mixing Mediterranean charters, corporate events on the IJ and private flights, a machine-translated English version, or a slow mobile site when most enquiries come from phones. Another frequent issue: the site implies you operate the boats or aircraft yourself. A broker should state clearly that it arranges the charter and that services are provided by properly authorised operators.
What budget should you plan in Amsterdam in 2026?
2026 ballpark, based on typical agency quotes and public agency rate pages in Amsterdam, for a 10 to 25 page site in Dutch and English.
| Option | Redesign budget | Typical timeline | What is included |
|---|---|---|---|
| Large Amsterdam agency | EUR 20,000 to 35,000 | 10 to 16 weeks | Strategy workshops, custom design, CMS, migration SEO |
| Mid-size local studio | EUR 12,000 to 20,000 | 8 to 12 weeks | Design, development, content migration |
| Freelancer | EUR 3,000 to 8,000 | 6 to 10 weeks | Adapted theme, partial migration |
| Kolonell Starter | EUR 2,700 | 3 to 4 weeks | Compact site, one language |
| Kolonell Growth | EUR 4,500 | 3 to 4 weeks | Yacht, destination and event pages, routed forms |
| Kolonell Premium | EUR 8,200 | 3 to 4 weeks | Multilingual tier (languages set in the quote), advanced design |
Kolonell packages include a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Kept on quote: booking or availability engines, connections to a partner's fleet software, client areas, and search work beyond the migration. Photography, video and drone footage are third-party costs. Details are on the international website offer.
How long does the redesign take, phase by phase?
| Phase | Kolonell | Typical local agency | Deliverable |
|---|---|---|---|
| Audit and URL inventory | 2 to 3 days | 1 to 2 weeks | List of pages bringing traffic and enquiries |
| Architecture and wireframes | 4 to 5 days | 2 to 3 weeks | Yachts, jets, destinations, events structure |
| Copywriting and translation | 4 to 6 days | 2 to 4 weeks | Native English copy, reviewed Dutch version |
| Development | 5 to 7 days | 3 to 5 weeks | Full site on staging |
| QA, redirects, compliance | 2 to 3 days | 1 to 2 weeks | Tested 301 map, approved copy |
| Cutover and follow-up | 1 to 2 days | 1 week | Go-live, Search Console, form checks |
The 3 to 4 week timeline assumes you supply photos and partner information on time. Without content, no provider can hold a schedule.
Which risks should you watch and how do you reduce them?
Search traffic loss. Destination pages (Côte d'Azur, Balearics, Croatia) and IJ event pages are often the ones that convert. Before cutover: a full URL export, a page-by-page 301 redirect map, the new sitemap submitted in Google Search Console and 404 monitoring for 30 days.
Yacht page migration. Never copy specifications or rates that the operator has not confirmed. Each migrated page is reviewed, and boats no longer offered are redirected to a category, not left as 404s.
Enquiry routing. A broken form over a May weekend costs more than the redesign. Test every form on staging, keep the old site live until DNS has propagated and check email deliverability.
Integrations. A booking engine or a partner availability feed is priced separately, after reading its technical documentation.
Compliance. GDPR (AVG in the Netherlands) applies, supervised by the Autoriteit Persoonsgegevens: forms limited to useful data, an up-to-date privacy policy, a compliant cookie banner. Have the marketing copy reviewed so it does not suggest you are the operator. This is not legal advice.
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What should you ask the provider, and when is a local agency better?
Ask who builds the 301 map, who monitors Search Console after launch, how many revision rounds are included and what the package excludes. An Amsterdam agency remains the better choice if you want weekly in-person workshops, a photo and video shoot coordinated on site, or a complex booking engine linked to several operators from day one. For a well-scoped broker site redesign, a remote studio with a fixed price is often enough.
Mini case study
Illustrative example: Sanne, founder of Noordkade Charter Partners, a fictional broker in Amsterdam, receives a local quote of EUR 22,000 to redesign her Dutch and English site. She picks Kolonell Premium at EUR 8,200, adds an independent local photographer for EUR 1,500 (third-party cost) and an independent Dutch reviewer for EUR 600 (third-party cost). Total: EUR 10,300, which is EUR 11,700 below the local quote. A partner availability engine stays on quote for a second phase.
FAQ
How much does a yacht charter website redesign cost in Amsterdam?
As a 2026 ballpark, expect EUR 12,000 to 35,000 with a local agency. With Kolonell, the fixed price is EUR 4,500 (Growth) or EUR 8,200 (Premium, the multilingual tier).
Does the site need Dutch and English?
For international clients English is essential, and Dutch reassures local companies booking events. Both languages fall under Premium at EUR 8,200, languages set in the quote.
Will I lose my rankings?
Not if every useful URL gets a 301 redirect and Search Console is monitored for 30 days. This is part of the migration in the package.
Is the booking engine included?
No, it stays on quote because it depends on your partners' systems. Growth at EUR 4,500 already covers enquiry forms routed by service type.
What happens after delivery?
Support is included for 3 months. Maintenance beyond that is on quote.
To price your exact scope, request a free quote.
Let's scope your project. A Dutch and English yacht and jet charter broker site redesign, EUR 4,500 to 8,200, delivered in 3 to 4 weeks once content is ready. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
