The verdict in three sentences
In Wellington, a private aviation and yacht charter website built by a local agency costs, as a 2026 order of magnitude, 10 000 to 40 000 NZD (about 6 000 to 24 000 USD), and a freelancer can start around 3 500 NZD, below Kolonell's entry price. Kolonell builds fleet pages, route and destination pages, a clear weather and rescheduling policy and a qualified enquiry form for a fixed 2 900, 4 900 or 8 900 USD, but takes no photos at the airfield. Over three years, the gap with a good freelancer is small, so the decision turns on who writes the copy, who manages the project and who owns the site.
Freelancer, Wellington agency or Kolonell: what does each cost?
The ranges below are cautious orders of magnitude, not official figures. They draw on public price pages of Wellington agencies, minimum project sizes on Clutch.co profiles, hourly rates published by local studios (often 120 to 190 NZD per hour) and rates visible on Upwork and Fiverr. Local prices are in NZD with an approximate USD equivalent at about 0.60.
| Criterion | Wellington agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 10 000 to 40 000 NZD (about 6 000 to 24 000 USD) | 3 500 to 10 000 NZD (about 2 100 to 6 000 USD) | 2 900 / 4 900 / 8 900 USD, fixed price |
| Changes after sign-off | Often 120 to 190 NZD per hour | Often 70 to 110 NZD per hour | Quoted before work starts |
| Usual timeline | 8 to 12 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Aircraft photo session | Often arranged | Rarely | Not included: your images or a local photographer |
| Copy on routes, safety and weather policy | Usually included | Often left to you | Native English copywriting included |
| Post-launch support | Retainer | Case by case | 3 months, 6 in Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
A Wellington agency is the better choice if you want a filmed brand piece shot at the airfield and in the Sounds with someone directing on site. A freelancer suits you if you are happy to write every page yourself. Kolonell sits between the two: written scope, native copy and a project manager, at a fixed price. The team is in Senegal (GMT), 12 to 13 hours behind Wellington depending on the season, so Google Meet calls take place at your morning and a written update arrives each week. Payment by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Details on our international website offer.
How do the three options compare over three years?
All three columns use the same maintenance assumption; Kolonell maintenance after the support period is quoted separately.
| Line over 36 months | Local freelancer | Wellington agency | Kolonell Growth |
|---|---|---|---|
| Website build | 7 000 NZD, about 4 200 USD | 22 000 NZD, about 13 200 USD | 4 900 USD |
| Copywriting of all pages | Contract writer, 1 500 USD | Included | Included |
| Maintenance (same assumption) | 80 USD a month over 33 months, 2 640 USD | 2 640 USD | 2 640 USD, quoted separately |
| Fleet and schedule updates | 12 hours at about 60 USD, 720 USD | 12 hours at about 100 USD, 1 200 USD | Quoted upfront, assumption 900 USD |
| Aircraft photo session | Local photographer, 1 200 USD | Bundled in this quote | Local photographer, 1 200 USD |
| Indicative total | 10 260 USD | 17 040 USD | 9 640 USD |
The freelancer and Kolonell columns end up close. If you write well and have time, a freelancer is a fair option; if not, the copy is the line that tips the balance.
Which pages does a Wellington operator with a yacht partner need?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Fleet | One page with your aircraft types | One page per aircraft: seats, range, luggage, cabin photos | Detailed pages plus a static route and aircraft matcher |
| Routes and destinations | One overview | Marlborough, Nelson, regional and corporate routes | Full guides, including fly-and-cruise days in the Marlborough Sounds with the partner |
| Weather and rescheduling policy | Included | Included, with cancellation terms in plain words | Included, with FAQ by season |
| Enquiry form | Short form | Qualified: route, date, passengers, luggage, return, flexibility | Separate flight and yacht partner journeys |
| Languages | English | English | English plus French, or English plus a language you supply |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
Online booking with seat availability, deposit payments, a pilot roster link or a connection to flight operations software is a custom application, quoted separately. Ongoing SEO is also quoted separately.
What does Wellington demand, and which rules apply?
Wellington clients book for reasons a tourist town rarely sees: officials and advisers who need to reach the South Island and return the same day, consultants visiting regional clients, film and screen production teams around Miramar moving crew and equipment, and couples booking a day in the Marlborough wine country with lunch on a boat in the Sounds. Wellington is also known for strong wind, and Cook Strait weather affects both flying and boating. The site must therefore:
- publish a weather and rescheduling policy that is easy to find and easy to read;
- show your own aircraft honestly with real photos, and the partner's vessels with the partner's consent;
- give a fast path to a person for same-day requests, with stated reply times;
- keep personal data to a minimum in the first form.
On status, the facts. If you operate the flights, you hold an Air Operator Certificate issued by the Civil Aviation Authority of New Zealand (CAA NZ), and the site should say so clearly. When a partner runs the boat, the site should say that the partner operates the vessel under the maritime rules that apply to commercial vessels in New Zealand. On data, the Privacy Act 2020 applies, including the duty to notify serious privacy breaches. WCAG 2.1 AA is a sound accessibility reference. This is not legal advice.
Which red flags should you watch for?
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- A quote with no copy budget when you have no time to write.
- Flight times or prices hard-coded on pages that you cannot update yourself.
- Partner boats shown as your fleet, or images used without consent.
- A booking engine promised for the price of a brochure site.
- Domain or hosting held by the supplier.
Ask each supplier how a new route page is added, how long a fleet change takes and what the handover includes if you leave.
Mini case study
Illustrative example. Tama R. is chief pilot and co-owner of a small charter operator with two aircraft at Wellington Airport. A new partnership with a launch operator in the Marlborough Sounds lets him sell fly-and-cruise days, but his site is a single page with a phone number. He compares two quotes:
- Wellington agency: 24 000 NZD, about 14 400 USD, aircraft photo session included, 10 weeks.
- Kolonell Growth: 4 900 USD, 3 to 4 weeks, plus an aircraft and cabin photo session at 1 800 NZD, about 1 080 USD.
Kolonell option: 4 900 + 1 080 = 5 980 USD, against 14 400 USD, about 8 420 USD less. In exchange, Tama books the photographer, obtains image consent from the launch operator and holds all meetings online.
FAQ
How much does a charter operator website cost in Wellington?
As a 2026 order of magnitude, a Wellington agency charges 10 000 to 40 000 NZD, about 6 000 to 24 000 USD, and a freelancer 3 500 to 10 000 NZD. Kolonell charges a fixed 2 900, 4 900 or 8 900 USD.
Is a freelancer cheaper than Kolonell?
Often on the build alone, since a basic freelance site can start around 3 500 NZD. In our three-year example the totals are close, about 10 260 USD against 9 640 USD, because Kolonell includes the copywriting.
Can the site show live seat availability?
Not in a brochure site. Live availability or online deposits is a custom application, quoted separately, while every package includes a qualified enquiry form.
Should the weather policy be on the website?
Yes, it reduces repeat questions and disputes. It is included from the 2 900 USD Starter, and from Growth the cancellation terms are written in plain words.
Do you take photos at Wellington Airport?
No, Kolonell does no on-site shoots. Budget about 1 200 to 2 500 NZD for a local photographer, depending on the number of aircraft and cabin shots.
Let's scope your project. Send us your aircraft list, main routes, partner services and launch date: we reply with a fixed-price package and a 3 to 6 week schedule. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.