The verdict in three sentences
In Washington DC, a private jet and yacht charter broker website built by a local agency costs, as a 2026 ballpark, between 18 000 and 80 000 USD, and much more with a quoting engine or a client area. Kolonell builds the aircraft category pages, destination pages, the qualified flight request and the legal pages for a fixed price of 2 900, 4 900 or 8 900 USD, with Premium including a bilingual FR/EN site. The right comparison is the 3-year total cost, how the site presents your broker status and how discreet the request journey is.
What do Washington DC agencies, freelancers and Kolonell charge?
These ranges are prudent ballparks, not official figures. They rest on public rate cards of agencies across the Washington region (the District, Northern Virginia, Maryland), minimum project sizes shown on Clutch.co, hourly rates published by local agencies (often 130 to 220 USD per hour) and rates visible on Upwork.
| Criterion | Washington DC agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build price, 2026 ballpark | 18 000 to 80 000 USD | 5 000 to 16 000 USD | 2 900 / 4 900 / 8 900 USD, fixed |
| Changes outside scope | Often 130 to 220 USD per hour | Often 80 to 130 USD per hour | Quoted before any work |
| Usual timeline | 8 to 16 weeks | 5 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Photos at the airport or marina | Often offered | Rarely | Not included: your images, operators' images with permission, or a local photographer |
| FR and EN copy | Often billed on top | Rarely included | Native copy included, bilingual FR/EN on Premium |
| Support after launch | Separate maintenance contract | Case by case | 3 months, 6 on Premium |
| Ownership | Check the contract | Check | Domain in your name, all access handed over |
Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. A project manager works in your time zone, with Google Meet calls at your hour and a written update every week; the team is in Senegal (GMT), 4 to 5 hours ahead of Washington depending on the season. Details are on our international website offer.
Which 3-year total cost should you compare?
The table uses the same maintenance assumption on both sides, since Kolonell maintenance after the support period is quoted on request.
| Item over 36 months | Washington DC agency (mid range) | Kolonell Premium |
|---|---|---|
| Bilingual FR/EN site | 38 000 USD | 8 900 USD |
| Support included after launch | Depends on contract | 6 months included |
| Maintenance (same assumption) | 250 USD per month over 30 months, 7 500 USD | 7 500 USD, quoted on request |
| 8 new aircraft or yacht sheets over 3 years | 14 hours at 175 USD, 2 450 USD | Quoted beforehand, assumption 1 400 USD |
| Spanish home and contact page | Often an option, 1 200 USD | Supplied by you or quoted separately, 1 200 USD |
| Indicative total | 49 150 USD | 19 000 USD |
These figures structure the comparison; they do not predict your invoice. Ask every provider to fill in the same lines.
What does each tier include for a jet and yacht charter broker?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Service pages | Private jet and yachts on two pages | One page per service: on-demand flights, empty legs, yacht charter, corporate travel management | Full structure with destination pages (Caribbean, New England in summer, Mediterranean) |
| Aircraft and yacht categories | Generic gallery | One sheet per category: light jet, midsize, long range, motor yacht, catamaran | Detailed sheets and a static category comparison |
| Quote request | Short form | Qualified form: route, dates, passengers, luggage, pets, flexibility | Separate aviation and yachting journeys, discreet call-back |
| Status and safety page | Included | Included, explains broker versus operator | Included, with operator selection criteria |
| Empty legs | Page updated by hand | Page updated by hand | Page updated by hand, polished layout |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule at kickoff, usually 4 to 6 weeks |
A booking engine, instant pricing, an automated empty-leg feed or a client portal connected to charter software are custom applications, quoted on request. So is ongoing search work.
What does a Washington DC charter site need, and which rules apply?
Washington DC is not a yachting city in the Mediterranean sense: the capital's affluent clients mostly charter yachts elsewhere, in the Caribbean, New England in summer or the Mediterranean, with occasional day charters on Chesapeake Bay out of Annapolis. On the aviation side, demand comes from law firms, lobbyists, federal contractors, diplomatic delegations and families in Georgetown or McLean. The region's airspace is subject to special security rules and Reagan National imposes specific procedures on general aviation; many private flights therefore depart from Dulles, Manassas or Leesburg. The site therefore has to:
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- build trust in ten seconds: status, address, named contacts, languages spoken;
- qualify without sensitive data: no passport or ID through a form, those details move later through a secure channel;
- stay discreet: no client, delegation or passenger names, no operator logos without permission;
- explain the difference between broker and operator.
On that last point, the facts. In the United States, charter flights are performed by an operator holding an air carrier certificate issued by the FAA, operating under Part 135. A broker must not present itself as the operator and should state who operates the flight; the DOT also regulates how air charter brokers advertise. For yachts, commercial charter follows the rules of the flag and the location, and the MYBA standard contract is often used in the Mediterranean. On data, the District has its own data breach notification law, and both Virginia and Maryland have adopted consumer privacy laws with applicability thresholds. For accessibility, target WCAG 2.1 or 2.2 AA, as the ADA is regularly invoked against websites. This is not legal advice.
Which warning signs should you spot in a quote?
- A site that shows guaranteed hourly flight prices without naming the operator.
- Aircraft or yacht photos with no license or owner permission.
- A form that asks for passport copies.
- No mention of who owns the domain and the access.
- A booking engine promised within a marketing site budget: that is a different project.
Mini case study
Illustrative example. Thomas B. has just bought a small private jet brokerage in Alexandria, two partners and an assistant. The old site is slow and presents the firm ambiguously, almost as an operator. A Washington DC agency proposes 34 000 USD. He compares with Kolonell Growth at 4 900 USD, the same maintenance assumption of 250 USD per month over 30 months (7 500 USD) and a team photo session at Manassas for 1 500 USD.
| Item over 3 years | Washington DC agency | Kolonell Growth |
|---|---|---|
| Build | 34 000 USD | 4 900 USD |
| Maintenance (same assumption) | 7 500 USD | 7 500 USD |
| Team photos | 1 500 USD | 1 500 USD |
| Indicative total | 43 000 USD | 13 900 USD |
The status page, written in week one, states clearly that the firm acts as a broker and names the certified operators that perform the flights.
FAQ
Has Kolonell built a private aviation website before? No, and we do not claim so. Our real references are a bilingual notary website in New Jersey (trsigninggroup.com) and a trilingual real estate site in Dubai; the method, delivered in 3 to 4 weeks, applies to your sector.
Can empty legs be displayed automatically? An automated feed is a custom application, quoted on request. In all three tiers, the page is updated by hand, in a few minutes per offer.
Who supplies the aircraft photos? You, operators with their written permission, or a local photographer, often 800 to 2 000 USD per half day based on published rates.
Must the site state that we are a broker? Yes: a broker must not present itself as the operator, and the status page is included from Starter at 2 900 USD. Your counsel approves the wording.
How long until launch? 3 to 4 weeks for Starter and Growth, usually 4 to 6 weeks for Premium, following a written schedule set at kickoff.
Let's scope your project. Send us your services, your aircraft and yacht categories and your exact status, and we will come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.