The verdict in three sentences
In Utrecht, a yacht and private jet charter website built by a local agency costs, as a 2026 order of magnitude, between 12 000 and 45 000 EUR, while an experienced Dutch freelancer typically quotes 3 000 to 10 000 EUR. Kolonell builds the charter, destination and request pages at a fixed price of 2 700, 4 500 or 8 200 EUR, with native English copy, but the Dutch version is provided by you or quoted separately. For a broker whose clients book Mediterranean yachts and the flights to reach them, the real comparison is the three-year cost including the Dutch layer, how clearly the site states your role as broker, and who owns the domain.
What does a charter business in Utrecht actually need online?
Utrecht has no seafront, so be precise about what you sell. Charter firms around the city usually serve affluent households and business owners from Utrecht, Het Gooi and the Randstad who charter abroad: crewed or bareboat yachts in Croatia, Greece, Sardinia or the Côte d'Azur in summer, and private flights from Schiphol, Rotterdam The Hague Airport or Lelystad to reach the boat. Closer to home, the Loosdrechtse Plassen and the Vinkeveen lakes support boat rental and day trips on electric sloops, a useful entry offer for corporate events.
A credible site therefore needs:
- a clear map of where charters happen, with real destinations and honest seasons, no invented home port;
- a fly and sail journey: one request covering the yacht week and the flight, with dates, guests, departure airport, flexibility and an indicative budget;
- Dutch and English: Dutch clients expect Dutch, while international residents of Utrecht and Amsterdam read English;
- discretion: no client names, no guest photos, no owner logos without permission;
- fast answers: a call-back slot and a visible response time matter more than a long brochure.
On the rules, the facts. A flight is performed by an operator holding an Air Operator Certificate (AOC); in the EU the framework is set by EASA and applied by national authorities. A broker must not present itself as the operator and should say who operates the flight. Commercial yacht charter follows the rules of the flag and of the cruising area, and many Mediterranean charters use the MYBA contract template; VAT on charters depends on where the charter takes place. Personal data falls under the GDPR, overseen in the Netherlands by the Autoriteit Persoonsgegevens. The European Accessibility Act, applicable since 28 June 2025, covers certain consumer services; microenterprises providing services are generally exempt, so check your case and use WCAG 2.1 AA as the technical reference. This is not legal advice.
How do Utrecht agencies, freelancers and Kolonell compare on price?
These are cautious orders of magnitude, not official figures. They come from public price pages of Dutch web agencies, minimum project sizes on Clutch.co profiles, hourly rates published by agencies in Utrecht and Amsterdam (often 85 to 140 EUR an hour) and freelance rates visible on Malt, Upwork and Dutch freelance platforms (often 55 to 95 EUR an hour).
| Criterion | Utrecht agency | Dutch freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 12 000 to 45 000 EUR | 3 000 to 10 000 EUR | 2 700 / 4 500 / 8 200 EUR, fixed price |
| Dutch copy | Native, included | Native, often included | Provided by you or quoted separately |
| English copy | Often extra or translated | Variable | Native, included |
| Typical timeline | 8 to 14 weeks | 5 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Shoot on the Loosdrecht lakes or at an airport | Often offered | Sometimes | Not included: your images, licensed owner images or a local photographer |
| Meetings at your office | Yes | Yes | No, Google Meet calls at your hour |
| Ownership | Check the contract | Check the contract | Domain in your name, every access handed over |
A Dutch freelancer at the low end of the range can be cheaper than our Growth package. What we add is a project manager in your time zone, a written update every week, native English and a scope fixed in writing. Our team is based in Senegal (GMT), one or two hours behind Utrecht depending on the season. See our international website offer for the full list.
Which package fits which charter business?
| Item | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Typical profile | Solo broker, one main destination | Broker with yachts and flights | Merged firm or multi-destination broker |
| Yacht pages | Gallery by yacht type | One page per yacht type: motor, sailing, catamaran, gulet | Detailed pages per destination and yacht type |
| Private aviation pages | One page | Light, midsize and long-range jets, empty legs listed by hand | Fly and sail packages per destination |
| Request form | Short | Qualified: dates, guests, airport, flexibility, budget | Separate yacht, flight and combined journeys |
| Local lake offer | Mention | Dedicated page for sloop rental and corporate days | Page plus event request form |
| Bilingual FR/EN | No | No | Included |
| Support after launch | 3 months | 3 months | 6 months |
Online booking of bareboat weeks, live availability from charter management software, automated empty leg feeds or an owner portal are custom applications, quoted on request, like ongoing SEO.
What is the total over three years?
The table keeps the same maintenance assumption for every option; Kolonell maintenance after the support period is quoted on request.
| Item over 36 months | Utrecht agency (mid-range) | Dutch freelancer | Kolonell Premium |
|---|---|---|---|
| Build | 26 000 EUR | 7 500 EUR | 8 200 EUR |
| Dutch version | Included | Included | Integration quoted, assumption 800 EUR, plus translation 1 600 EUR |
| Native English copy | Assumption 1 500 EUR | Assumption 1 500 EUR | Included |
| Maintenance (same assumption) | 160 EUR a month over 30 months, 4 800 EUR | 4 800 EUR | 4 800 EUR, quoted on request |
| Ten new yacht pages over 3 years | 15 hours at 110 EUR, 1 650 EUR | About 1 100 EUR | Quoted before work, assumption 1 000 EUR |
| Indicative total | 33 950 EUR | 14 900 EUR | 16 400 EUR |
The freelancer is slightly cheaper; Kolonell sits close to it with a managed project and six months of support; the agency costs about twice as much and brings Dutch copy, in-person meetings and on-site filming.
What should make you hesitate in a quote?
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- Yacht photos lifted from owner or shipyard sites: each image needs written permission.
- A booking engine promised for the price of a brochure site.
- A form asking for passport numbers at first contact.
- Wording that suggests you own the boats or operate the jets.
- No word on who translates the Dutch pages, or on what a new page costs.
Ask every provider the same questions: how many correction rounds, who writes each language, how fast you receive all accesses if you leave.
Mini case study
Illustrative example. Joris V. and a partner have just merged two small Utrecht charter brokerages: one specialised in Croatian and Greek yacht weeks, the other in private flights from Rotterdam The Hague Airport. They need one new site under the merged brand before the next summer season. Quotes received:
- Utrecht agency: 31 000 EUR, Dutch and English, 12 weeks, shoot on the Loosdrecht lakes included.
- Kolonell Premium: 8 200 EUR, English pages and structure, plus 800 EUR to integrate Dutch pages, 1 600 EUR for their usual translator and one day with a local photographer for 1 100 EUR.
Kolonell option: 8 200 + 800 + 1 600 + 1 100 = 11 700 EUR, against 31 000 EUR, a gap of 19 300 EUR. In return, Joris manages the translator and the photo brief himself.
FAQ
How much does a yacht and private jet charter website cost in Utrecht?
As a 2026 order of magnitude, an agency charges 12 000 to 45 000 EUR and a freelancer 3 000 to 10 000 EUR. Kolonell charges 2 700, 4 500 or 8 200 EUR at a fixed price.
Do I really need a Dutch version?
If most of your clients are Dutch households and companies, yes. With Kolonell, Dutch pages are provided by you or quoted separately; a translator typically charges in the order of 0.10 to 0.20 EUR per word.
Can clients book a bareboat week online?
A brochure site collects qualified requests in 3 to 5 fields. Live booking with availability and payment is a custom application, quoted on request.
How are payments to Kolonell made?
By bank transfer or Wise, 50 % at the start and 50 % at delivery. There is no monthly fee during the 3 months of support (6 in Premium).
Can you film our boats on the lakes?
No, we do not shoot on site. A local photographer for one day usually costs around 800 to 1 500 EUR, and we write the shot list with you.
Let's scope your project. Send us your destinations, your services and whether you need Dutch at launch, and we will reply with a fixed-price package delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.