The verdict in three sentences
In Utrecht, a venture-funded startup's marketing site built by a local agency costs, as a 2026 ballpark, 8 000 to 45 000 EUR, and a Dutch freelancer charges 2 500 to 10 000 EUR. Kolonell offers 2 700 EUR, 4 500 EUR or 8 200 EUR at a fixed price, with native English copy and delivery in 3 to 4 weeks. The Dutch version is supplied by your team or quoted separately, and Kolonell does not replace an agency that builds your brand identity from scratch.
What do Utrecht agencies, freelancers and Kolonell charge?
These ranges are prudent. They rely on public rate cards of Utrecht and Amsterdam agencies, minimum project sizes on Clutch.co profiles, published hourly rates (often 85 to 135 EUR per hour at agencies) and Webflow or WordPress profiles visible on Malt and Upwork.
| Criterion | Utrecht agency | Local freelancer | Kolonell |
|---|---|---|---|
| Marketing site, 2026 ballpark | 8 000 to 45 000 EUR | 2 500 to 10 000 EUR | 2 700 EUR / 4 500 EUR / 8 200 EUR, fixed |
| Brand identity | Often offered, extra | Sometimes | No: existing or supplied guidelines |
| English copywriting | Optional | Rarely | Included, native English |
| Dutch version | Included | Included | Supplied by you or quoted separately |
| Usual timeline | 6 to 12 weeks | 3 to 8 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Support after launch | Separate contract | Case by case | 3 months, 6 on Premium |
| Ownership | Check | Check | Domain in your name, all access handed over |
A well-chosen Dutch freelancer can cost the same as Kolonell Starter, and speaks Dutch. Kolonell makes sense when English is the site's main language (investors, foreign hospital partners, international candidates) and you want a project manager, a fixed price and full ownership. Google Meet calls happen at Utrecht hours; the team is based in Senegal (GMT), one to two hours behind depending on the season. Payment by bank transfer or Wise, 50 % at kickoff, 50 % at delivery. Details: our international website offer.
How much over three years?
Comparison of an English Growth-level site, with the same maintenance assumption (33 months after the 3 months of support) and the same hosting on all sides.
| Item over 36 months | Utrecht agency | Local freelancer | Kolonell Growth |
|---|---|---|---|
| Site build | 22 000 EUR | 7 500 EUR | 4 500 EUR |
| Maintenance (same assumption) | 110 EUR per month, 3 630 EUR | 3 630 EUR | 3 630 EUR, maintenance quoted on request |
| Hosting and CMS | 30 EUR per month, 1 080 EUR | 1 080 EUR | 1 080 EUR |
| Added pages (published clinical study, opening, news) | 10 hours at 115 EUR, 1 150 EUR | About 800 EUR | Quoted beforehand, assumption 900 EUR |
| Support after launch | Depends on contract | Case by case | 3 months included |
| Indicative total | 27 860 EUR | 13 010 EUR | 10 110 EUR |
These figures structure the comparison; they do not predict an invoice. Ask every supplier to fill in the same lines.
What a Utrecht startup's site must show
Utrecht concentrates a large share of Dutch life sciences and health activity, around the university, the university medical centre and the science park, alongside startups in B2B software, mobility and education. Many begin as lab spin-outs. The typical stage runs from pre-seed to seed.
- A value proposition a non-scientist can read: an investor or a hospital buyer must understand in one sentence what the product does.
- Careful claims: for a medical device, what you write must match its actual regulatory status. Check wording with your regulatory lead.
- A team and scientific advisory page with the consent of every person named.
- A careers page linked to Personio, Recruitee or Workable, in English for international profiles.
- A demo or partnership form wired to HubSpot or Pipedrive.
On compliance, the facts. The GDPR applies, supervised by the Dutch authority (Autoriteit Persoonsgegevens), and non-essential cookies require consent. The European Accessibility Act has applied since 28 June 2025 to certain digital products and services, with microenterprises providing services exempted; WCAG 2.1 AA remains the technical reference. This is not legal advice.
What does each tier include?
| Item | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Product home | Home page and one product page | Pages per feature and use case | Product, industries, integrations structure |
| Science and evidence | Publications section | Research and publications page | Library of publications and studies |
| Careers | Simple page | Culture and openings, ATS link | Candidate journey per team |
| Press and investors | Press contact | Press kit | Investor page and news |
| Languages | English | English | English and French, Dutch supplied or quoted separately |
| Support | 3 months | 3 months | 6 months |
A patient platform, a dashboard for hospitals or a mobile app are custom applications, quoted on request.
Which red flags?
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- A quote with no separate line for the site and the brand identity.
- Health claims proposed by the agency without your team's sign-off.
- A CMS nobody in-house knows how to edit.
- A domain registered in the agency's name.
- Questions to ask: who writes the English? What does the Dutch version cost? How do we publish a job opening?
Mini case study
Illustrative example. Joost K. is CEO of a four-person university spin-out developing a diagnostic support tool. He has meetings with seed investors in six weeks and wants a simple, credible site.
- Quote from a Utrecht agency, Dutch and English site: 18 000 EUR.
- Local freelancer: 6 000 EUR, English copy to be written by Joost.
- Kolonell Starter: 2 700 EUR, native English included, plus a Dutch translation by a local translator estimated at 900 EUR, so 3 600 EUR.
Gap with the agency: 14 400 EUR, which Joost keeps for his fundraising preparation. He plans to move to Growth after the seed round.
FAQ
What budget for a startup website in Utrecht in 2026?
As a ballpark, 8 000 to 45 000 EUR with an agency and 2 500 to 10 000 EUR with a freelancer. Kolonell offers 2 700 EUR, 4 500 EUR or 8 200 EUR at a fixed price.
Will the site be in Dutch?
The Dutch version is supplied by your team or quoted separately. English is included on every tier, and French is added on Premium at 8 200 EUR.
Does Kolonell write our scientific copy?
We write the pages in English from your documents and an interview. Your team signs off every scientific or medical claim before launch, usually in 1 to 2 rounds.
How long does it take?
3 to 4 weeks on Starter and Growth. On Premium a written schedule is set at kickoff, usually 4 to 6 weeks.
Do you photograph the lab?
No, Kolonell does not shoot on site. A Utrecht photographer can cover half a day, and we integrate the images.
Let's scope your project. Send us your investor deck, your brand guidelines and your hiring priorities, and we will come back with a fixed-price tier and a 3 to 6 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
