The verdict in three sentences
In St Peter Port, Guernsey, a private jet and yacht charter website built by an island agency costs, as a 2026 order of magnitude, between 5 000 and 25 000 GBP, and the cheapest quotes often leave the domain or the hosting in the supplier's hands. Kolonell builds the aircraft category pages, the boat day pages for Herm, Sark and the other islands and a qualified request form for a fixed price of 2 300, 3 900 or 6 900 GBP, with the domain registered in your name and every access handed over. Compare the three-year cost and the ownership terms with the same care as the build price.
What does a charter broker in St Peter Port need from a website?
Guernsey's market for private aviation is shaped by its residents and its finance industry: fund administrators, trust companies and their clients who travel between the island, London, Geneva and other financial centres, plus families who prefer a private flight to connecting through a mainland hub. The aircraft that can use Guernsey Airport, or Alderney's smaller airfield, depend on runway and operating limits, so a good site explains which categories are typical rather than showing a long-range jet that cannot land there. On the water, demand is mostly seasonal: days out to Herm and Sark from Victoria Marina or the QEII Marina, sailing weekends to the Brittany coast, and Mediterranean charters arranged elsewhere for island clients. The site should:
- say what you are: a broker working with operators and boat owners, or a company that manages its own assets;
- set expectations on the weather: fog and Channel conditions can delay flights and cancel boat days, so state the rebooking rule;
- qualify the request: route, dates, passengers, luggage, flexibility, budget band;
- stay discreet: island life is small, and clients expect no names, no photos, no hints.
The facts on status and rules. A private flight is performed by an operator holding an Air Operator Certificate (AOC), overseen by the competent civil aviation authority for that operator, for example the UK CAA or an authority under EASA. A broker should not present itself as the operator and should tell the client who operates. Boat charters follow the rules of the flag and of the place of operation, worth confirming with the island's harbour and maritime authorities, and taxes on a charter depend on where it takes place. On data, the Data Protection (Bailiwick of Guernsey) Law 2017 applies, overseen by the Office of the Data Protection Authority, and WCAG 2.2 AA is the sensible accessibility target. This is not legal advice.
What do Guernsey agencies, freelancers and Kolonell charge?
These are cautious orders of magnitude, not official prices. They draw on public price pages of Channel Islands and UK agencies, minimum project sizes on Clutch.co profiles, published hourly rates (often 65 to 110 GBP an hour on the island) and freelancer rates on Upwork and PeoplePerHour. The island has a limited pool of studios, many of them busy with finance sector clients, which keeps prices firm.
| Criterion | Guernsey agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 5 000 to 25 000 GBP | 2 000 to 7 000 GBP | 2 300 / 3 900 / 6 900 GBP, fixed price |
| Changes outside scope | Often 65 to 110 GBP an hour | Often 40 to 75 GBP an hour | Quoted in writing before any work |
| Typical timeline | 8 to 12 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Domain and hosting | Varies, often in the agency's account | Often in the freelancer's account | Domain in your name, every access handed over |
| Photos at the airport or marina | Sometimes offered | Sometimes | Not included: licensed operator images, or a local photographer |
| English copywriting | Often billed separately | Rarely included | Native copywriting included |
| Support after launch | Separate retainer | Case by case | 3 months, 6 in Premium |
A Guernsey freelancer at 2 000 to 3 500 GBP can deliver a site close to our Starter, and is easy to meet in town. Kolonell adds a project manager, copy written for charter clients, a fixed price and a written handover of every access. The details are on our international websites page.
Payment is by bank transfer or Wise, 50 % at kick-off and 50 % at delivery. Your project manager follows your time zone, with Google Meet calls at your hours and a written update every week. The team is based in Senegal (GMT), the same time as Guernsey in winter and one hour behind in summer.
What does each package include for a Guernsey broker?
| Element | Starter 2 300 GBP | Growth 3 900 GBP | Premium 6 900 GBP |
|---|---|---|---|
| Aviation pages | One page on private flights | One page per aircraft category typical for the island | Category pages with a static comparison and route examples (London, Geneva, the Alps) |
| Boat days | One page on Herm and Sark trips | Pages for island days, sailing weekends and Mediterranean weeks | Seasonal programmes with partner boats clearly labelled |
| Empty legs | Not included | Page you update by hand | Page you update by hand, sorted by destination |
| Request form | Short form | Qualified form: route, dates, passengers, luggage, flexibility, budget band | Separate journeys for flights and boats, discreet call back option |
| Bilingual FR/EN | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written plan at kick-off, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
Instant flight pricing, an automated empty leg feed, a client area with trip history or a connection to your charter management software is a custom application, quoted separately. Ongoing search engine work is quoted on request.
How much will the site cost over three years?
The table applies the same maintenance assumption on both sides, since Kolonell maintenance after the support period is quoted on request. It compares a Growth level scope.
| Item over 36 months | Guernsey agency (mid-range) | Kolonell Growth |
|---|---|---|
| Build of an English charter site | 16 000 GBP | 3 900 GBP |
| Support included after launch | Per contract | 3 months included |
| Maintenance (same assumption) | 100 GBP a month over 33 months, 3 300 GBP | 3 300 GBP, on quote |
| Five new aircraft category or boat pages | 8 hours at 90 GBP, 720 GBP | Quoted beforehand, assumption 600 GBP |
| Team portraits for the about page | Often bundled, 0 GBP | Local photographer, 700 GBP |
| Indicative total | 20 020 GBP | 8 500 GBP |
This grid is for comparing like with like, not for predicting your invoice.
Which red flags should you check before signing?
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- The domain registered by the supplier: the most common trap on small markets, and the hardest to undo later.
- Jet photos of aircraft that cannot use Guernsey Airport or that belong to a named operator without permission.
- A booking engine at a brochure site price.
- A form that asks for passport details before you have even replied.
- No written list of accesses at handover.
Questions to ask: who writes the copy, how many revision rounds are included, what a new category page costs, and in what form every access is handed over.
Mini case study
Illustrative example. James P. runs a two-person private jet brokerage in St Peter Port that also arranges boat days to Herm for corporate guests. His former developer has left the island and still controls the domain and the hosting, so James wants a clean restart in his own name. He compares two quotes:
- A Guernsey agency: 15 000 GBP, 10 weeks, hosting on the agency's account.
- Kolonell Starter: 2 300 GBP, 3 to 4 weeks, domain in his name, plus a local photographer for team portraits at 600 GBP.
Kolonell option: 2 300 + 600 = 2 900 GBP, against 15 000 GBP, a gap of 12 100 GBP, leaving budget to move to Growth later if he adds empty leg pages. In return, James handles the domain transfer with his registrar and licenses operator images himself.
FAQ
How much does a private jet charter website cost in St Peter Port?
As a 2026 order of magnitude, a Guernsey agency charges 5 000 to 25 000 GBP and a freelancer 2 000 to 7 000 GBP. Kolonell charges a fixed 2 300, 3 900 or 6 900 GBP.
Who owns the domain and the site?
With Kolonell, the domain is registered in your name and every access is handed over at delivery. Check this clause in any quote, whatever the price.
Can I update empty legs myself?
Yes, from Growth at 3 900 GBP the empty leg page is editable without a developer. An automated feed from operators is a custom application, quoted separately.
Which data law applies to my enquiry form?
The Data Protection (Bailiwick of Guernsey) Law 2017. Keep the first form short, for example 6 to 8 fields, and collect identity documents later through a secure channel.
Can the site welcome French-speaking clients?
Yes, Premium at 6 900 GBP includes a bilingual FR/EN site, useful for guests from Normandy and Brittany. Other languages are supplied by you or quoted separately.
Let's scope your project. Send us your current site, your services and who holds your domain today, and we will reply with a fixed-price package and a 3 to 6 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.