The verdict in three sentences
In San Francisco, a yacht and private aviation charter website built by a Bay Area agency costs, as a 2026 order of magnitude, 18 000 to 70 000 USD, because local studios price their hours against tech industry budgets. Kolonell builds the yacht, flight and destination pages with a qualified request form for a fixed 2 900 USD, 4 900 USD or 8 900 USD, and leaves filming to you or a local crew. Compare the 3-year total cost and the clarity of your broker or operator wording before you compare designs.
What does a Bay Area charter site actually have to do?
Charter demand around the Bay has its own shape. Yacht clients want afternoon sails past the Golden Gate Bridge, Alcatraz and Angel Island, corporate outings for tech teams, and owner yachts kept in Sausalito, Tiburon or the San Francisco Marina. Weather matters more than elsewhere: summer fog and strong afternoon winds change plans, so the site has to explain conditions and rescheduling rules plainly. Private flight clients are founders and investors from San Francisco, Palo Alto and Menlo Park who leave from Oakland, San Jose or the business aviation terminals at SFO, often for Lake Tahoe, Sun Valley, Napa, Cabo San Lucas or Hawaii.
The pages that do the commercial work are usually these:
| Business line | Pages that matter | What the visitor needs to decide |
|---|---|---|
| Bay day charters | Boats, routes, seasons, weather policy | Capacity, duration, departure dock, rescheduling rules |
| Corporate events on the water | Event formats, catering partners, capacity | Group size, budget band, invoice and insurance details |
| Yacht management for owners | Services, crew, maintenance, charter programme | Who handles crew, compliance and bookings |
| Private jet charter | Aircraft categories, popular routes, empty legs | Passengers, range, departure airport, who operates |
| Mediterranean or Caribbean yacht weeks | Destinations, sample itineraries | Dates, guests, budget, contract and tax basics |
| Discretion and safety | Privacy, operator vetting, insurance | Trust before sharing names and dates |
What do San Francisco agencies, freelancers and Kolonell charge?
These are prudent ballparks, not official figures. They come from public rate cards of Bay Area agencies, minimum project sizes on Clutch.co profiles (25 000 USD and up is common for San Francisco studios), hourly rates published by local agencies (often 150 to 250 USD per hour) and Upwork rates for senior freelancers in Northern California.
| Criterion | San Francisco agency | Bay Area freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 18 000 to 70 000 USD | 5 000 to 18 000 USD | 2 900 USD / 4 900 USD / 8 900 USD, fixed |
| Changes outside scope | Often 150 to 250 USD per hour | Often 70 to 160 USD per hour | Quoted before any work |
| Usual timeline | 10 to 16 weeks | 5 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| On-water and ramp footage | Through production partners | Sometimes | Not included: your images or a local crew |
| Copywriting | Often a separate line | Usually your text | Native English copy included, FR/EN from Premium |
| Support after launch | Retainer | Case by case | 3 months, 6 on Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
The Starter tier covers a single business line on a few pages. Growth at 4 900 USD adds one page per service, fleet sheets by category and the qualified form (dates, passengers, departure dock or airport, indicative budget, flexibility). Premium at 8 900 USD adds destination pages, separate journeys for yachts and flights, and a bilingual FR/EN site. Details are on our international website offer.
Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Your project manager takes Google Meet calls at your hour and sends a written update every week; the team is in Senegal (GMT), 7 to 8 hours ahead of San Francisco, so calls usually fall in your morning. Kolonell does not shoot photos or video and does not meet in person, and in a city where good production crews are close at hand, an agency that films your boats under the bridge has a genuine edge.
How does the 3-year total cost compare?
Maintenance after the Kolonell support period is quoted on request, so the table uses the same assumption on both sides.
| Item over 36 months | San Francisco agency (mid range) | Kolonell Growth |
|---|---|---|
| Website build | 36 000 USD | 4 900 USD |
| Support included after launch | Depends on contract | 3 months included |
| Maintenance (same assumption) | 275 USD per month over 30 months, 8 250 USD | 8 250 USD, quoted on request |
| Fleet, route and empty leg updates | 18 hours at 200 USD, 3 600 USD | Quoted beforehand, assumption 2 000 USD |
| Licensed photography (same assumption) | 3 500 USD | 3 500 USD |
| Indicative total | 51 350 USD | 18 650 USD |
The numbers are there to organise the comparison, not to forecast your bill. Ask every supplier to price the same lines.
Online booking with deposits, instant quotes, an automated empty leg feed, an owner portal or a connection to charter management software is a custom application, quoted on request. Search engine work after launch is quoted on request too.
Which rules shape the wording of the site?
In aviation, charter flights in the United States are flown by operators holding an FAA certificate under Part 135. If you arrange flights without operating them, the site must not present you as the operator and should state who operates each flight; the DOT also has a rule on how air charter brokers advertise, which your counsel can walk you through. For yachts, carrying passengers for hire on the Bay falls under US Coast Guard rules, which depend on the vessel and the number of passengers; a management company should make clear who owns, who crews and who books. Mediterranean charters often use the MYBA contract, and tax on a charter depends on where it takes place. On privacy, the CCPA as amended by the CPRA applies to businesses that meet its thresholds, and the ADA and California law make accessibility a real exposure: aim for WCAG 2.1 AA. This is not legal advice.
What should make you hesitate in a quote?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- A day rate with no page list: ask for the sitemap and the number of revision rounds.
- Stock photos of superyachts you do not manage, presented as your fleet.
- A booking module described as a plugin without a word on deposits, cancellations or refunds.
- Hosting and domain in the agency's account.
- No weather or rescheduling page, which on the Bay generates calls and refund disputes.
Ask who writes the copy, what adding a boat or an aircraft category costs, and how quickly every access is handed over if you leave.
Mini case study
Illustrative example. Megan T. co-owns a yacht management company in Sausalito that looks after four owner yachts and runs Bay day charters. She has just signed a partnership with a light jet operator based in Oakland and wants a flight section that names that operator clearly. Two quotes:
- San Francisco agency: 29 000 USD, 12 weeks, shoot included.
- Kolonell Growth: 4 900 USD, 3 to 4 weeks, plus a half day with a local photographer booked by Megan for 1 800 USD.
Kolonell route: 4 900 + 1 800 = 6 700 USD, against 29 000 USD, a gap of 22 300 USD, and the site goes live before the spring season. In return, Megan writes the owner programme details herself with the project manager and postpones a French version to a Premium upgrade later.
FAQ
How much does a yacht and private jet charter website cost in San Francisco?
As a 2026 ballpark, a Bay Area agency charges 18 000 to 70 000 USD and a freelancer 5 000 to 18 000 USD. Kolonell charges a fixed 2 900 USD, 4 900 USD or 8 900 USD.
Have you worked with US clients before?
Yes. Our first North American client is TR Signing Group (trsigninggroup.com), a notary and apostille firm in New Jersey with a bilingual FR/EN site, quote requests, appointment booking, live chat and a full back office. It is not a charter business, and we do not claim charter references.
Can we take deposits for Bay charters online?
The sites include a qualified request form from Growth at 4 900 USD. Online booking with deposits and refunds is a custom application, quoted on request.
Do we need a page about weather?
We recommend it. One page explaining fog, wind and rescheduling rules costs nothing extra inside the 3 to 4 week build and saves many calls.
What happens after launch?
Support lasts 3 months, 6 on Premium. After that, maintenance is quoted on request and you keep the domain and every access.
Let's scope your project. Send us your boats, your flight partners and your season dates, and we will confirm a fixed price in USD with a 3 to 6 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.