The verdict in three sentences
In Guildford, a yacht and private jet charter website built by a Surrey agency costs, as a 2026 order of magnitude, between 7 000 and 30 000 GBP, and a London studio that specialises in luxury brands often starts where that range ends. Kolonell builds the aircraft and yacht category pages, a qualified charter request form and the broker disclosure pages for a fixed price of 2 300, 3 900 or 6 900 GBP, with a written plan and three to six months of support. The comparison that matters is the three-year cost, how clearly the site states who operates each flight, and how quickly a serious enquiry reaches you.
What do Guildford agencies, Surrey freelancers and Kolonell charge?
These figures are cautious orders of magnitude, not official prices. They come from the public price pages of agencies in Surrey and the wider South East, the minimum project sizes shown on Clutch.co profiles, the day and hourly rates that local studios publish (often 75 to 130 GBP an hour), and the rates visible on Upwork and PeoplePerHour for UK-based freelancers. Guildford sits close enough to London that some brokers end up briefing a West End studio, where a luxury travel project above 40 000 GBP is not unusual.
| Criterion | Guildford or Surrey agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 order of magnitude | 7 000 to 30 000 GBP | 2 500 to 9 000 GBP | 2 300 / 3 900 / 6 900 GBP, fixed price |
| Changes outside scope | Often 75 to 130 GBP an hour | Often 40 to 80 GBP an hour | Quoted in writing before any work |
| Typical timeline | 8 to 14 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Photo or video shoot on site | Often available | Sometimes | Not included: your images, licensed operator images, or a local photographer |
| English copywriting | Often billed separately | Rarely included | Native copywriting included |
| Support after launch | Separate retainer | Case by case | 3 months, 6 in Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, every access handed over |
To be fair to the local market: a capable Surrey freelancer at 3 000 to 5 000 GBP can deliver a site comparable to our Starter or Growth package, and will happily meet you in a café on the High Street. What Kolonell adds is a project manager, native English copy, a fixed price and a documented handover. You can read how the offer works on our international websites page.
Payment is by bank transfer or Wise, 50 % at kick-off and 50 % at delivery. Your project manager works in your time zone, with Google Meet calls at your hours and a written update every week. The team is based in Senegal (GMT), so the clock is the same as Guildford in winter and one hour behind during British Summer Time.
What does a three-year cost look like?
The table below uses the same maintenance assumption on both sides, because Kolonell maintenance after the support period is quoted separately. It compares a Guildford agency mid-range build with our Growth package, which suits an English-only brokerage site.
| Item over 36 months | Guildford agency (mid-range) | Kolonell Growth |
|---|---|---|
| Build of an English-only charter site | 18 000 GBP | 3 900 GBP |
| Support included after launch | Per contract | 3 months included |
| Maintenance (same assumption) | 120 GBP a month over 33 months, 3 960 GBP | 3 960 GBP, on quote |
| Eight new aircraft or yacht category pages over 3 years | 10 hours at 95 GBP, 950 GBP | Quoted beforehand, assumption 700 GBP |
| Team and office photography | Often bundled, 0 GBP | Local photographer, 900 GBP |
| Indicative total | 22 910 GBP | 9 460 GBP |
Use this grid to structure the comparison, not to predict your invoice. Send the same rows to every supplier and ask them to fill each one.
What should each package cover for a Surrey charter broker?
| Element | Starter 2 300 GBP | Growth 3 900 GBP | Premium 6 900 GBP |
|---|---|---|---|
| Service pages | Private jets and yachts on two pages | One page per service: on demand flights, empty legs, Mediterranean yacht weeks, event travel | Full structure with destination pages (Alps, Côte d'Azur, Balearics, Greek islands) |
| Fleet presentation | Gallery by aircraft category | One page per aircraft category and yacht size | Detailed category pages with a static comparison table |
| Charter request | Short form | Qualified form: route, dates, passengers, luggage, pets, flexibility, indicative budget | Separate aviation and yachting journeys, discreet call back option |
| Empty legs | Not included | Page updated by hand from your back office | Page updated by hand, with filters by departure airport |
| Bilingual FR/EN | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written plan at kick-off, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
An instant price calculator, an automated empty leg feed, an online booking engine, an owner portal or an integration with your charter management software is a custom application, quoted separately. Ongoing search engine work is also quoted on request.
What does a charter website in Guildford need, and which rules apply?
Guildford has no port, so a local brokerage usually sells two things: business and leisure flights from airports within easy reach, with Farnborough the obvious one for business aviation and Fairoaks or Blackbushe for lighter aircraft, and yacht charters arranged elsewhere, mostly in the Mediterranean in summer and the Caribbean in winter, for clients across Surrey. Your site should say that plainly rather than suggest a marina you do not have. The clientele is typically executives commuting to the City, owners of family businesses in Cobham, Weybridge or Godalming, and international families settled around Virginia Water. They expect:
- trust within ten seconds: who you are, a real address, named contacts, how fast you answer;
- a request form that qualifies without intruding: no passport copies or dates of birth at first contact, those are handled later through a secure channel;
- discretion: no client names, no passenger photos, no operator logos without written permission;
- a clear statement of your status, broker or operator.
On that last point, the facts. A charter flight is performed by an operator that holds an Air Operator Certificate (AOC); in the United Kingdom, commercial operators are overseen by the Civil Aviation Authority (CAA). A broker should not present itself as the operator and should tell the client who operates the flight. For yachts, commercial charter follows the rules of the flag and of the cruising area, the MYBA contract is widely used in the Mediterranean, and VAT on a charter depends on where it takes place. On data, UK GDPR and the Data Protection Act 2018 apply to your forms and your mailing list. On accessibility, the Equality Act 2010 is the legal backdrop and WCAG 2.2 AA is the sensible technical target. This is not legal advice.
Which red flags should you spot in a quote?
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- Aircraft or yacht photos with no licence: operator and shipyard images need written permission.
- An instant price engine sold inside a brochure site: it is an application and deserves its own quote.
- Copy that implies you own or operate the fleet when you broker it.
- A form that collects passport details at first contact.
- Hosting or the domain registered in the agency's name.
Questions to ask: who writes the copy, how many rounds of revisions are included, what a new category page costs, and how quickly the site and its accesses are handed over if you change supplier.
Mini case study
Illustrative example. Tom H. has just bought a small private jet brokerage near Guildford from its retiring founder. The inherited site is slow, still names the former owner and has no empty leg page. Tom receives two quotes:
- A Guildford agency: 18 000 GBP, English only, 12 weeks, office photography included.
- Kolonell Growth: 3 900 GBP, English only, 3 to 4 weeks, plus a local photographer for half a day of team and office portraits at 900 GBP, and operator images licensed by Tom at no cost.
Kolonell option: 3 900 + 900 = 4 800 GBP, against 18 000 GBP, a gap of 13 200 GBP. In return, Tom handles the photographer brief and the image permissions himself, which the agency would have managed.
FAQ
How much does a private jet and yacht charter website cost in Guildford?
As a 2026 order of magnitude, a Guildford or Surrey agency charges 7 000 to 30 000 GBP, and a London luxury studio often more. Kolonell charges a fixed 2 300, 3 900 or 6 900 GBP depending on scope.
Can my site show aircraft I do not operate?
Yes, as long as it is clear you are a broker and the flight is performed by an AOC holder. Use category pages and licensed images rather than presenting other companies' tail numbers as your own fleet.
Do you come to Farnborough to photograph aircraft?
No. Kolonell does not shoot on site, so you supply images, license them from operators, or book a local photographer, often 500 to 1 200 GBP for a half day or a day.
How long does the build take?
Starter and Growth take 3 to 4 weeks once your content and images are ready. Premium follows a written plan, usually 4 to 6 weeks.
Can the site handle a French or Italian speaking clientele?
The Premium package at 6 900 GBP includes a bilingual FR/EN site. Italian, Russian or Arabic pages are supplied by you or quoted separately.
Let's scope your project. Send us your current site, your list of services and the airports you work from, and we will reply with a fixed-price package and a 3 to 6 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.