The verdict in three sentences
In Gothenburg, a yacht and private aviation charter website built by a local agency costs, as a 2026 ballpark, about 120 000 to 450 000 SEK, roughly 10 500 to 40 000 EUR, and more with a booking engine. Kolonell builds the fleet and destination pages and the qualified quote request for a fixed price of 2 700 EUR, 4 500 EUR or 8 200 EUR, without an on-site shoot. The fair comparison is the 3-year total cost, the Swedish version and how clearly the site states that you are a broker.
What do Gothenburg agencies, freelancers and Kolonell charge?
The ranges below are prudent ballparks, not official figures. They draw on public rate cards of agencies in western Sweden, minimum project sizes shown on Clutch.co profiles, hourly rates published by Gothenburg agencies (often 1 000 to 1 600 SEK per hour, about 90 to 145 EUR) and rates visible on Upwork or Malt. Exchange rate used: about 11.2 SEK to 1 EUR.
| Criterion | Gothenburg agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 120 000 to 450 000 SEK (10 500 to 40 000 EUR) | 40 000 to 110 000 SEK (3 500 to 10 000 EUR) | 2 700 EUR / 4 500 EUR / 8 200 EUR, fixed |
| Changes outside scope | 1 000 to 1 600 SEK per hour | 600 to 1 000 SEK per hour | Quoted before any work |
| Usual timeline | 8 to 14 weeks | 5 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Photos in the archipelago or at the hangar | Often offered | Sometimes | Not included: your images, owners' images with permission, or a local photographer |
| Swedish version | Native | Native | Supplied by you or quoted separately |
| Support after launch | Separate maintenance contract | Case by case | 3 months, 6 on Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
To be straightforward: a good Gothenburg freelancer sometimes lands at the level of our Growth tier, and writes Swedish natively. What Kolonell adds is a project manager reachable at your hours (Google Meet calls, a written update every week), native English or French copy, a fixed price and a full handover of access. The team is based in Senegal (GMT), one to two hours behind Sweden depending on the season. Details are on our international website offer. Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery.
Which 3-year total cost should you compare?
Kolonell maintenance after the support period is quoted on request, so the table applies the same assumption on both sides.
| Item over 36 months | Gothenburg agency (mid range) | Kolonell Growth |
|---|---|---|
| English website build | 20 000 EUR (about 225 000 SEK) | 4 500 EUR |
| Support included after launch | Depends on contract | 3 months included |
| Maintenance (same assumption) | 150 EUR per month over 33 months, 4 950 EUR | 4 950 EUR, quoted on request |
| Seasonal updates (itineraries, boats) | 10 hours at 120 EUR, 1 200 EUR | Quoted beforehand, assumption 900 EUR |
| Swedish version of key pages | Often included or 2 500 EUR | Translation supplied or quoted, assumption 2 000 EUR |
| Indicative total | 28 650 EUR | 12 350 EUR |
These amounts structure the comparison; they do not predict your invoice. Ask every supplier to fill in the same lines.
What should a Gothenburg charter website contain?
Gothenburg clients are shaped by sailing and archipelago culture: Marstrand, Styrsö, Vrångö, the Bohuslän coast. Many brokers combine summer day trips in the archipelago, weekly charters in the Mediterranean or Croatia for Swedish families, and business flights from Landvetter for executives of the region's automotive and shipping industries. The site therefore has to:
- separate the offers clearly: archipelago day, Mediterranean week, private flight;
- qualify the request: dates, number of passengers, departure port or airport, indicative budget, flexibility;
- stay discreet: no client names, no passenger photos;
- show licensed photos of boats and aircraft, with written permission from owners or operators.
| Item | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Offers | Yachts and jets on two pages | One page per offer: archipelago, Mediterranean, aviation, concierge | Full structure with destination pages |
| Boats and aircraft | Generic gallery | One sheet per boat size and jet category | Detailed sheets and static comparison |
| Quote request | Short form | Qualified form | Separate yacht and aviation journeys, discreet call-back |
| Empty legs page | No | Page updated by hand | Structured page, updated by hand |
| Bilingual FR/EN site | No | No | Included |
| Support | 3 months | 3 months | 6 months |
A booking engine, instant pricing, an automated empty-leg feed or an owners' portal are custom applications, quoted on request. Ongoing search work is quoted on request too.
Status and rules, kept factual. In aviation, the flight is performed by an operator holding an Air Operator Certificate (AOC), under the framework of EASA and the national authorities; a broker must not present itself as the operator and should state who operates the flight. For yachts, commercial charter depends on the rules of the flag and the location, the MYBA standard contract is often used in the Mediterranean, and VAT on the charter varies with where it takes place. On data, the GDPR applies in full in Sweden. Aim for WCAG 2.1 AA and check whether the European Accessibility Act, applicable since 28 June 2025, covers your booking services. This is not legal advice.
Which warning signs should you spot in a quote?
- Yacht photos taken from shipyard websites without a licence.
- An 'instant price calculator' slipped into a showcase site: that is an application and deserves its own quote.
- A form asking for a passport copy at first contact.
- Copy that implies you operate the flights or own the fleet.
- A domain registered in the agency's name.
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Questions to ask: who writes the English and the Swedish, how many revision rounds are included, what a new boat sheet costs, and how quickly access is handed over.
Mini case study
Illustrative example. Erik L. runs a one-person brokerage in Gothenburg: motor-yacht days in the archipelago in summer, weeks in Croatia and a few business flights. His old site is slow and the season is coming. He receives two quotes:
- Gothenburg agency: 190 000 SEK (about 17 000 EUR), English and Swedish, 10 weeks, photos included.
- Kolonell Growth: 4 500 EUR in English, plus a Swedish translation by a local translator at 1 400 EUR and a half-day photo session in the archipelago at 900 EUR.
Kolonell route: 4 500 + 1 400 + 900 = 6 800 EUR, against 17 000 EUR, a gap of 10 200 EUR. In return, Erik coordinates the photographer and the translator himself.
FAQ
How much does a yacht charter website cost in Gothenburg?
As a 2026 ballpark, a local agency charges about 120 000 to 450 000 SEK (10 500 to 40 000 EUR), a freelancer 40 000 to 110 000 SEK. Kolonell charges a fixed 2 700, 4 500 or 8 200 EUR.
Can the site be in Swedish?
Yes, if you supply the translation or we quote it separately, often 1 200 to 2 000 EUR for the key pages. Bilingual FR/EN is included from Premium.
Can you organise the archipelago photos?
No, Kolonell does not shoot on site. Budget a half day with a Gothenburg photographer, around 700 to 1 200 EUR depending on the provider.
Can we list empty legs?
Yes, on a page updated by hand from Growth at 4 500 EUR. An automated feed linked to your operators is an application quoted on request.
What is the timeline?
3 to 4 weeks on Starter and Growth, usually 4 to 6 weeks on Premium with a written schedule at kickoff.
Let's scope your project. Send us your offers (archipelago, Mediterranean, aviation), the photos you have and your season date, and we will confirm a fixed price in EUR with a 3 to 6 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
