The verdict in three sentences
In Charlotte, a private jet and yacht charter website built by a local agency costs, as a 2026 ballpark, between 15 000 and 55 000 USD, and more once a quoting engine or a client portal enters the scope. Kolonell builds the aircraft category pages, the qualified trip request and the compliance pages for a fixed 2 900 USD, 4 900 USD or 8 900 USD. Compare the 3-year total cost and how clearly the site states who operates each flight, because that is the first thing corporate travel managers check.
Why is Charlotte a particular market for a charter broker?
Charlotte is a city of corporate headquarters and banks, so a large share of private aviation demand is business travel. Executives fly to New York, Atlanta, Dallas or Washington, board members head to an industrial site, and families fly at weekends to Florida, the Bahamas or the mountains. Charlotte Douglas International serves business aviation through its FBOs, and several regional airports around the metro area handle light jets and turboprops.
There is no sea here. Lake Norman and Lake Wylie are for day boats, not yacht charter. A Charlotte broker who sells yacht charters arranges them elsewhere, usually in the Bahamas, the Caribbean or the Mediterranean, for a well-off local clientele. The site should say exactly that, without implying a marina or a fleet based in North Carolina.
What do Charlotte agencies, freelancers and Kolonell charge?
These ranges are prudent ballparks, not official figures. They draw on public rate cards of North Carolina agencies, minimum project sizes shown on Clutch.co profiles, hourly rates published by local agencies (often 110 to 180 USD per hour) and rates visible on Upwork. An agency specialised in luxury brands usually sits in the upper half.
| Criterion | Charlotte agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 15 000 to 55 000 USD | 4 000 to 12 000 USD | 2 900 USD / 4 900 USD / 8 900 USD, fixed |
| Changes outside scope | Often 110 to 180 USD per hour | Often 60 to 120 USD per hour | Quoted before any work |
| Usual timeline | 8 to 14 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Photo or video shoot at the FBO | Often offered | Sometimes, through a partner | Not included: your images, licensed images or a local photographer |
| Copywriting | Often billed separately | Rarely included | Native English copy included |
| Support after launch | Separate retainer | Case by case | 3 months, 6 on Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. A project manager works in your time zone, with Google Meet calls at a time that suits you and a written update every week. The team is based in Senegal (GMT), 4 to 5 hours ahead of Charlotte depending on the season: a 9 am call in Charlotte falls in our early afternoon. Full details on our international website offer.
Which 3-year total cost should you compare?
The table uses the same maintenance assumption on both sides, since Kolonell maintenance after the support period is quoted on request.
| Item over 36 months | Charlotte agency (mid range) | Kolonell Growth |
|---|---|---|
| Website build | 28 000 USD | 4 900 USD |
| Support included | Depends on contract | 3 months included |
| Maintenance (same assumption) | 150 USD per month over 33 months, 4 950 USD | 4 950 USD, quoted on request |
| 8 new aircraft category or destination pages | 14 hours at 145 USD, 2 030 USD | Quoted beforehand, assumption 1 400 USD |
| Professional photos (FBO, cabin details) | Included in the agency shoot | Local photographer, assumption 2 500 USD |
| Indicative total | 34 980 USD | 13 750 USD |
These figures structure the comparison; they do not predict your invoice. Ask every supplier to fill in the same lines.
What should each tier include for a Charlotte charter broker?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Service pages | On-demand jet and yacht charter on two pages | One page per service: on-demand flights, group charter, empty legs, yacht charter abroad | Full structure with route pages (Charlotte to New York, to Palm Beach, ski season) |
| Aircraft content | Gallery per category (turboprop, light, midsize, heavy jet) | One sheet per category, range and seating shown as indicative | Detailed sheets and a static comparison |
| Trip request | Short form | Qualified form: route, dates, passengers, luggage, pets, one-way or return, flexibility | Separate aviation and yacht journeys, corporate account request |
| Broker or operator page | Included | Included, with operator vetting criteria | Included, with third-party safety audits explained in general terms |
| Empty legs | No | Manually updated page | Manually updated page, filtered by region |
| Bilingual FR/EN site | No | No | Included |
| Timeline and support | 3 to 4 weeks, 3 months | 3 to 4 weeks, 3 months | Usually 4 to 6 weeks, 6 months |
An instant quoting engine, an automated empty-leg feed, a client portal with flight history or an integration with charter management software is a custom application, quoted on request. Ongoing search work is quoted on request too.
Which rules shape the copy on the site?
The facts first. In the United States, commercial charter flights are performed by carriers certificated by the FAA and operated under Part 135. A broker does not hold that certificate: it must not present itself as the operator or show a fleet it does not own as its own, and it should state who operates the flight. The DOT also regulates how air charter brokers advertise; have your disclosures reviewed by your counsel. For yachts chartered abroad, rules depend on the flag and the cruising area, the MYBA standard contract is often used in the Mediterranean, and charter VAT varies with the waters sailed.
On data, check whether a state consumer privacy law applies to you; clients living in California can bring the CCPA/CPRA into scope if you meet its thresholds. Never ask for a passport or a date of birth in the first form. On accessibility, the ADA applies to businesses open to the public and the technical reference remains WCAG 2.1 AA. This is not legal advice.
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Which warning signs should you spot in a quote?
- Aircraft or yacht photos without a licence: images from operators and shipyards need written permission.
- An instant price calculator slipped into a showcase site: that is an application and deserves its own quote.
- Copy that implies you operate the flights.
- Hosting or the domain in the agency's name.
- No redirect plan when you replace an older site.
Questions to ask: who writes the English, how many revision rounds are included, what a new category sheet costs, and how quickly the site is handed over if you change supplier. For reference, our first North American client, TR Signing Group (trsigninggroup.com), a notary and apostille business in New Jersey, runs a bilingual FR/EN site with quote requests checked file by file, appointment scheduling and live chat. It is a different sector: Kolonell has not yet built a charter website.
Mini case study
Illustrative example. Marcus T. has just acquired a small Charlotte brokerage and needs to merge two sites into one. The acquired site has 40 page addresses to redirect. He receives two quotes:
- Charlotte agency: 31 000 USD, 12 weeks, FBO shoot included.
- Kolonell Growth: 4 900 USD, 3 to 4 weeks, the 40 redirects written into the scope, plus half a day with a local photographer at 1 800 USD.
Kolonell route: 4 900 + 1 800 = 6 700 USD, against 31 000 USD, a gap of 24 300 USD. In return, Marcus organises the shoot himself and obtains image permissions from partner operators, which the agency would have handled.
FAQ
How much does a private jet and yacht charter website cost in Charlotte?
As a 2026 ballpark, a Charlotte agency charges 15 000 to 55 000 USD, a freelancer 4 000 to 12 000 USD. Kolonell charges a fixed 2 900, 4 900 or 8 900 USD.
Can we sell yacht charters without being on the coast?
Yes, as long as you present it honestly: you arrange charters in the Bahamas, the Caribbean or the Mediterranean with partners. The Growth tier at 4 900 USD includes a dedicated page for that service.
Should the site name the operator?
The site should state clearly that you are a broker and that flights are operated by FAA-certificated carriers under Part 135. The operator's name usually appears on each flight quote; have the wording approved by your counsel.
Can Kolonell build an online price calculator?
Yes, as a custom application quoted on request, on top of the site. Most brokers start with a qualified form of 6 to 8 fields, which is simpler and more discreet.
What is the timeline?
3 to 4 weeks on Starter and Growth, usually 4 to 6 weeks on Premium with a written schedule at kickoff. Support lasts 3 months, 6 months on Premium.
Let's scope your project. Send us your services, your aircraft categories, your yacht destinations and your target launch date, and we will confirm a fixed price in USD with a 3 to 6 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.