The verdict in three sentences
In Austin, a yacht and private jet charter website built by a local agency costs, as a 2026 ballpark, between 12 000 and 50 000 USD, and more when the brief includes custom quoting logic or a member area. Kolonell builds the fleet pages, trip ideas and quote request journey for a fixed price of 2 900, 4 900 or 8 900 USD, delivered in 3 to 4 weeks on Starter and Growth. What decides the comparison is the 3-year total cost, who produces the aerial and on-water imagery (an Austin agency can, Kolonell cannot) and how clearly the site states whether you operate the aircraft and boats or arrange them as a broker.
What do Austin agencies, freelancers and Kolonell charge?
The ranges below are prudent ballparks, not official figures. They draw on public pricing pages of Austin and Texas agencies, minimum project sizes shown on Clutch.co profiles (often 10 000 USD and up), hourly rates published by US digital studios (commonly 100 to 200 USD per hour) and freelance rates visible on Upwork and Fiverr. Luxury charter sites sit at the upper end because buyers expect premium visuals and fast, discreet contact.
| Criterion | Austin agency | Austin freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 12 000 to 50 000 USD and up | 3 000 to 12 000 USD | 2 900 / 4 900 / 8 900 USD, fixed |
| Changes outside scope | Often 120 to 200 USD per hour | Often 50 to 110 USD per hour | Quoted before any work |
| Usual timeline | 8 to 16 weeks | 5 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Drone and on-water video | Often offered, at extra cost | Sometimes | Not included: your footage or a local crew |
| Copy for fleet and trip pages | Often billed separately | Rarely included | Native English or French included |
| Support after launch | Separate retainer | Case by case | 3 months, 6 on Premium |
| Ownership | Check the contract | Check the contract | Domain in your name, all access handed over |
A capable Austin freelancer can come close to the Kolonell Starter price, and an agency is the better pick if you want a full brand film shot on Lake Travis. Kolonell fits when you already have imagery and want a fast, well-written site at a known price. A project manager is reachable in Central Time, with Google Meet calls at your hour and a written update every week; the team is based in Senegal (GMT), five to six hours ahead of Austin depending on the season. Payment by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Kolonell already serves a North American client, TR Signing Group (trsigninggroup.com), a New Jersey notary and apostille business with a bilingual site and verified quote requests. Details are on our international website offer.
Which 3-year total cost should you compare?
A charter site evolves: new boats join the fleet for the summer, partner aircraft change, event packages are added for South by Southwest in March or the Formula 1 weekend at Circuit of the Americas in October. The table assumes the same maintenance budget on both sides, since Kolonell maintenance after the support period is quoted on request.
| Item over 36 months | Austin agency (mid range) | Kolonell Growth |
|---|---|---|
| Website build | 24 000 USD | 4 900 USD |
| Support included after launch | Depends on contract | 3 months included |
| Maintenance (same assumption) | 200 USD per month over 33 months, 6 600 USD | 6 600 USD, quoted on request |
| 6 event or fleet pages over 3 years | 12 hours at 150 USD, 1 800 USD | Quoted beforehand, assumption 1 200 USD |
| Photo and drone shoot | 4 000 USD add-on | Local crew booked separately, 4 000 USD |
| Indicative total | 36 400 USD | 16 700 USD |
These figures structure the conversation; they do not predict your invoice. Ask every supplier to fill in the same lines and the gaps become visible.
What does each Kolonell tier include for a charter business?
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Fleet presentation | One overview page | One page per boat or aircraft category | Detailed pages per vessel or aircraft type, specs supplied by you |
| Trip ideas | Short section | Lake days, sunset cruises, regional flights | Full itineraries and event packages |
| Quote request form | Included | Included, split by yacht or jet | Multi-step request with dates, passengers, departure point |
| Operator or broker disclosure | Legal notice page | Dedicated page | Dedicated page plus mention on every request form |
| Bilingual FR/EN site | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule at kickoff, usually 4 to 6 weeks |
| Support after launch | 3 months | 3 months | 6 months |
Live pricing, an owner portal, empty-leg alerts or a client account area are custom applications, quoted on request. Ongoing search work is also quoted on request.
What does an Austin yacht and private jet charter website need?
Austin demand is unusual. On the water, it centres on Lake Travis and, to a lesser extent, Lake Austin: weekend groups, birthdays, tech company offsites and families renting a captained boat for the day. Lake Travis water levels vary from year to year, so the site should say plainly which launch points and boats are available this season. In the air, clients are founders and executives flying from Austin-Bergstrom or regional airports to Dallas, Houston, Cabo or Aspen, plus visitors arriving for the big March and October events. Most contact happens by phone, text or a short form, often late in the evening.
- A fleet shown as it really is: only boats and aircraft you operate or can genuinely source, with photos you are licensed to use. No borrowed stock images of jets.
- A fast quote request: dates, passengers, departure point, budget range. Nothing more at first contact.
- Clear policies: deposits, cancellation, weather, alcohol on board.
- Event pages prepared ahead of the busy weekends.
- A Google Business Profile consistent with the site, especially for the marina location.
On compliance, general facts only. In the United States, on-demand air charter is flown by operators certificated by the FAA, usually under Part 135. A broker that arranges flights is not the operator, and Department of Transportation rules on air charter brokers require it to say so and not to present itself as the carrier. Captain credentials and passenger limits on boats depend on the vessel and the water body: state them exactly as your licences allow. The Texas Data Privacy and Security Act, in force since 1 July 2024, may apply depending on your size and data practices, and WCAG 2.1 AA is the usual technical reference for accessibility claims under the ADA. This is not legal advice.
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Which red flags should you spot in the quotes?
- Fleet pages filled with aircraft you do not control, presented as your own.
- No wording on operator versus broker status in the proposal.
- A custom pricing engine sold before your quoting process is stable.
- Drone footage with no mention of a licensed pilot or of who owns the rights.
- A domain or hosting account in the supplier's name.
- Changes billed by the hour with no cap before peak season.
Mini case study
Illustrative example. Jason M. runs a three-person Austin company that captains two day boats on Lake Travis and arranges light jet flights through certificated operators. A local agency quotes 28 000 USD plus 3 500 USD for a drone and boat shoot, delivered in 14 weeks. Kolonell proposes Premium at 8 900 USD, with separate yacht and jet journeys and a broker disclosure on every request form, and Jason books a local drone crew for 2 200 USD.
Build and imagery: 31 500 USD with the agency against 11 100 USD with Kolonell, a 20 400 USD gap. With the same maintenance assumption over 33 months (6 600 USD on each side), the 3-year totals are 38 100 USD and 17 700 USD. Jason keeps the agency in mind for a brand film once the fleet grows.
FAQ
How much does a yacht and private jet charter website cost in Austin in 2026?
With a local agency, expect a ballpark of 12 000 to 50 000 USD, and 3 000 to 12 000 USD with a freelancer. Kolonell charges a fixed 2 900, 4 900 or 8 900 USD.
Can Kolonell show live charter prices?
Not in the fixed tiers. A request form with dates and passengers is included from Starter at 2 900 USD; live pricing or empty-leg feeds are a custom application quoted on request.
Do you film the boats and aircraft?
No. You supply the footage or book an Austin photographer or drone crew, often 1 500 to 4 000 USD per day based on published rates. This is a real advantage of local agencies.
We are brokers, not operators. Does the site handle that?
Yes: a dedicated disclosure page is included from Growth at 4 900 USD, and Premium repeats it on every request form. Your aviation counsel validates the wording.
When should we start before the October race weekend?
Starter and Growth take 3 to 4 weeks, Premium usually 4 to 6. Starting in early August leaves margin for imagery and review.
Let's scope your project. Send us your fleet list, your operator or broker status and the photos you own, and we come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.