Worked example: an accounting firm Google Business Profile in Dublin in 2026

The verdict in three sentences

This worked example follows a fictional, representative firm, never presented as a real client: a Dublin 8 accounting practice that wants more start-up, sole trader and small company clients from its Google Business Profile. With a budget of €2,100 over six months, the profile goes from 9 to 48 reviews, its rating from 4.3 to 4.8, and calls from the profile from 12 to 34 a month. The deciding lever was a review request built into every completed engagement, supported by 10 described services written in the words clients actually search.

The starting point

The fictional firm has 7 staff, including two chartered accountant partners, near the Liberties. It mainly serves sole traders, new limited companies and contractors: company formation with the CRO, bookkeeping, VAT returns, payroll and Revenue filings. The profile had been claimed years earlier and then left alone: one category, no services, a single exterior photo and 9 reviews, several without a reply.

On searches like accountant for sole traders Dublin or company formation accountant Dublin 8, three nearby practices consistently appeared ahead of it in the map results. All communication stayed within the professional body's guidance on advertising: no promised outcomes and no comparisons with other firms.

Budget and actions over six months

The budget reflects a realistic 2026 estimate for profile management in Dublin, split between initial work and monthly follow-up.

Every completed company formation and every year-end delivery triggers a personal email from the partner with a direct review link. No review was paid for or incentivised, in line with Google's policies.

Results after six months

Progress was not linear. Calls barely moved for two months while reviews built up, then rose sharply from month three, peaking in the weeks before the autumn self-assessment deadline, when sole traders in Ireland search for help.

Mini case study

Payback for this fictional firm: of the 22 extra calls a month, the partner estimates 45% come from new prospects, about 10. Three in ten sign an engagement letter, so 3 new clients a month.

At average annual fees of €1,800 per client, each month adds around €5,400 of recurring annual revenue. The €2,100 spent over six months is covered by the second client signed, and the firm now runs the profile in-house with one hour a week on reviews and posts.

FAQ

What does profile optimisation cost for an accounting firm in Dublin?

In 2026 terms, roughly €1,500 to €3,500 over six months, initial work and follow-up included. In this fictional case, €2,100, of which €1,400 was initial work.

Can accountants ask clients for reviews?

Yes, within your professional body's guidance and Google's policies: no incentives and no reviews written on the client's behalf. Here, one email after each engagement produced 39 reviews in six months.

How long before calls increase?

Allow 2 to 3 months. In this case, calls only picked up from month three, once the profile passed about 25 reviews.

Are profile posts worth the effort?

Two posts a month are enough: tax deadlines, tips for new companies, new services. Here they cost €30 each.

How do we measure calls from Google Maps?

The profile's performance report shows calls and direction requests each month. A dedicated tracking number, at €10 to €30 a month, lets you cross-check the figures.

Get found by the customers looking for you. Start with a visibility audit at 100,000 FCFA (about 152 EUR, credited against setup if you start within 30 days), then a Traffic Engine plan fitted to your practice, with a weekly report on calls and enquiries: Traffic Engine. WhatsApp +221 77 596 93 33.