The verdict in three sentences
A B2B ordering portal lets your professional customers order in self-service, with their negotiated prices, credit limits and history. Custom-built, budget 30,000 to 90,000 EUR depending on catalog depth and ERP integration. The ROI comes from orders placed after hours, data entry cut in the sales office and a higher average order value.
B2B portal or classic e-commerce: the difference
Consumer e-commerce shows a single price and immediate payment. A B2B portal handles wholesale complexity: per-customer pricing, tiered quantities, credit limits and payment terms, fast reordering.
| Criterion | Classic e-commerce | Custom B2B portal |
|---|---|---|
| Displayed price | Single, public | Negotiated per customer |
| Access | Open | Approved accounts |
| Payment | Immediate | Credit/terms |
| Ordering | Simple cart | Reorder, lists, import |
| ERP integration | Basic | Real-time (stock, prices) |
| 2026 budget | 8,000-25,000 EUR | 30,000-90,000 EUR |
| Target | Consumers | Professional customers |
The line items in the budget
The heart of a wholesale portal is ERP synchronization and per-account pricing. Here is the indicative 2026 breakdown.
| Item | Function | 2026 order of magnitude |
|---|---|---|
| Catalog & product pages | Multi-criteria, availability | 6,000-15,000 EUR |
| Per-customer pricing | Grids, tiers, promotions | 6,000-16,000 EUR |
| Credit & payment | Terms, limits, reminders | 5,000-14,000 EUR |
| Reorder & lists | Quick orders, favorites | 4,000-10,000 EUR |
| ERP integration | Stock, prices, order API | 8,000-20,000 EUR |
| Account area | History, invoices, credits | 4,000-12,000 EUR |
| Mobile app/PWA | Field ordering | 6,000-18,000 EUR |
Mini case study
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Sophie runs a building-supplies wholesaler in the New York area: 900 professional customers, 40% of requests arriving by phone outside her sales office hours. A custom portal at 68,000 EUR shifts 55% of orders to self-service, cutting data entry by 60% (2 full-time equivalents reassigned, i.e. 76,000 EUR/year). Average order value rises 15% thanks to suggested reordering, and night/weekend orders generate 9% additional revenue. Payback in 12 to 14 months.
FAQ
Will my customers actually use it? Yes, if they find their prices and one-click reordering there. Adoption often exceeds 50% of orders within a year when the portal beats the phone.
How are confidential prices handled? Each customer sees only their negotiated rates after login; grids are driven from the ERP, without double entry.
Can it manage credit limits and payment terms? Yes: the portal shows available credit, blocks beyond the limit and manages terms, consistent with accounting.
Do I need a mobile app? Useful for reps and customers on the move; a PWA (6,000-18,000 EUR) avoids store costs while delivering an app-like experience.
How long to deploy? Budget 3 to 6 months depending on ERP complexity and the number of SKUs to synchronize.
Let's scope your project. Specify your ERP, your number of professional customers and your pricing rules: we frame an ordering portal with fast ROI. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
