The verdict in three sentences
A B2B wholesaler has a unique need: show a catalog while hiding prices from non-customers and displaying per-account custom pricing. In 2026, a catalog site with a reseller area runs between 18,000 and 40,000 EUR, PIM/ERP import included. The key choice: custom portal or PrestaShop B2B module, depending on account count and pricing complexity.
The budget of a B2B wholesaler website in 2026
The B2B specificity: reseller account management, differentiated pricing, bulk ordering, integration with the management system. Here are the 2026 items.
| Item | 2026 range (EUR) | Indicative timeline |
|---|---|---|
| Catalog site + pro area | 18,000 - 40,000 | 12-20 weeks |
| PIM / ERP import (products, stock) | 5,000 - 12,000 | +3-5 weeks |
| Per-customer custom pricing | 4,000 - 8,000 | +2-4 weeks |
| Quick order / by SKU | 3,000 - 6,000 | +2-3 weeks |
| Multi-currency / multilingual | 2,500 - 5,000 | +2-3 weeks |
The realistic timeline is 12 to 20 weeks, PIM/ERP import often being the item most underestimated in complexity.
Custom portal vs PrestaShop B2B module
The wholesaler's dilemma: build a dedicated portal or leverage PrestaShop with B2B modules. 2026 comparison.
| Criterion | PrestaShop B2B module | Custom portal |
|---|---|---|
| Initial cost | 6,000 - 15,000 EUR | 18,000 - 40,000 EUR |
| B2B module licenses | 2,000 - 6,000 EUR | included |
| Per-account pricing | Limited standard | Unlimited, custom |
| ERP integration | Existing connectors | Custom, robust |
| Account count | Up to a few hundred | Unlimited |
| Scalability | Medium (module dependency) | Full |
PrestaShop B2B works under 200 reseller accounts with a simple pricing grid. Beyond that, or with complex pricing logic, a custom portal avoids the technical debt of stacked modules.
The recurring costs to factor in
The TCO of a B2B portal includes ERP sync and maintenance, often heavy.
| Recurring item | Monthly cost 2026 (EUR) |
|---|---|
| Maintenance (evolutions + support) | 300 - 800 |
| Hosting (heavy catalog) | 60 - 200 |
| ERP synchronization (monitoring) | included in maintenance |
| Module licenses (if PrestaShop) | 50 - 150 |
| Catalog SEO (optional) | 400 - 900 |
Mini case study
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Stephane, director of a 35-employee industrial supplies wholesaler in Toronto, serves 180 resellers with individually negotiated discounts. He hesitates between a PrestaShop B2B module at 12,000 EUR and a custom portal at 28,000 EUR, plus 500 EUR/month maintenance.
His sales reps currently spend about 3 h/day entering orders received by phone and email. A reseller area with quick ordering automates 60 % of these orders, freeing about 1.8 h/day x 3 reps, i.e. over 100 h/month. At a loaded cost of 35 EUR/h, that represents roughly 3,500 EUR/month saved, paying back the custom portal in under 9 months.
FAQ
Why does a wholesaler site cost more than a standard e-commerce?
Reseller account management, differentiated pricing and ERP integration add heavy items. A B2B site is a commercial management tool, not a simple shop.
Is PrestaShop B2B enough for a wholesaler?
Under 200 accounts with a simple pricing grid, yes, for 6,000 to 15,000 EUR plus licenses. Beyond that, or with complex individualised discounts, custom is more reliable.
How much is ERP integration?
Budget 5,000 to 12,000 EUR depending on system complexity and SKU volume. It is the most often underestimated item: plan a safety margin.
Can prices be hidden from non-logged-in visitors?
Yes, it is a B2B standard: catalog visible, prices reserved for authenticated resellers. This logic is included in the pro area and custom pricing items.
What ROI to expect from a reseller area?
The main gain is reduced order-entry time: automating 50 to 60 % of orders frees several hours a day. The portal often pays back in 6 to 12 months on that item alone.
Let's scope your project. Tell us your reseller count, your ERP and your pricing logic: we scope a portal between 18,000 and 40,000 EUR. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
