The verdict in three sentences
The wholesaler loses money on three fronts: phone order errors, out-of-control client credit and badly organised deliveries. A B2B wholesale app structures the tiered-price catalogue, retailer ordering, credit and delivery routing to raise the average basket by ~15 %. Mobile money payment and balance tracking turn the credit notebook into controlled cash.
Professionalise order taking
A retailer ordering from a clear catalogue with tiered prices orders more and better. The wholesaler sees in real time who owes how much and builds profitable delivery routes.
| Module | What it does | Observed gain (2026 order of magnitude) |
|---|---|---|
| Tiered-price catalogue | Volume-based pricing | +15 % average basket |
| Retailer ordering | Self-service or rep entry | -order errors |
| Credit and balances | Client cap, live balance | Controlled unpaid |
| Mobile money payment | Wave / Orange Money / Paystack | Fast collection |
| Delivery routing | Grouped by zone | Lower logistics cost |
| Client history | Frequency, products, value | Targeted follow-up |
Cost by volume
A local wholesaler with a few dozen retailers starts at entry; a regional distributor with reps and routes targets the full plan.
| Plan | Included modules | Price (FCFA) | Timeline |
|---|---|---|---|
| Base | Tiered catalogue + ordering | 1,000,000 - 1,600,000 | 4-6 weeks |
| Management | + credit/balances + mobile money | 2,200,000 - 3,000,000 | 6-9 weeks |
| Distribution | + delivery routing + reps | 3,400,000 - 4,000,000 | 9-12 weeks |
| Retailers served | from 30 to 500+ | — | — |
Mini case study
Adama, a wholesaler at the market in Lagos, serves 80 retailers at an average basket of 150,000 FCFA per order, 2 orders/month, i.e. 24,000,000 FCFA/month. A 15 % basket rise via the tiered catalogue adds 3,600,000 FCFA/month in revenue. Meanwhile balance tracking cuts lost credit. The Management app at 2,800,000 FCFA pays back in under a month on basket growth alone.
Become a Kolonell referral partner
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Do you know wholesalers, bakers, tradespeople or SMEs who need a vertical app? The Kolonell referral partner program pays you for every project signed thanks to you. You introduce, we build, you earn a commission.
| Pole | Sale commission | Recurring |
|---|---|---|
| Showcase / website | 15 % | + 5 % on maintenance |
| E-commerce | 12 % | per contract |
| Marketplace | 10 % | per contract |
| Institutional | 8 % | per contract |
On a 2,800,000 FCFA wholesaler app (e-commerce/vertical category), a partner earns about 336,000 FCFA at signing. Two projects a quarter make a real side income.
FAQ
Can the retailer order alone from their phone? Yes, self-service via a mobile catalogue with their tiered prices. The wholesaler can also let reps enter orders during visits.
How does the app control credit balances? Each client has a cap and a live balance: beyond it, credit orders are blocked or manually approved. No more fuzzy notebook and nasty surprises.
Does tiered pricing really raise the basket? Yes; showing "from 50 units, reduced price" nudges the retailer to order more to lower unit cost. +15 % basket is a common order of magnitude.
Can you organise deliveries? Yes, the app groups orders by zone and day for profitable routes, with delivered/paid status tracking.
How do I become a referral partner? Just contact us, introduce a qualified prospect, and you earn your commission (15 % showcase, 12 % e-commerce, 10 % marketplace, 8 % institutional) at signing.
Let's talk about your project. Whether you're a wholesaler or a future referral partner, we turn your network into revenue. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
