The verdict in three sentences
A packaged distribution ERP in Dublin in 2026 costs between EUR 50-120 per user/month, suited to standard wholesale with simple price lists. Custom software with a B2B order portal means EUR 40,000-90,000 and 5-8 months, essential once you manage complex customer pricing, credit exposure and volume rebates. Measured result: -2 days of DSO and +10% of orders placed self-service by your customers.
Packaged or custom: the 2026 wholesale grid
The complexity of your commercial terms drives the choice. Single prices and a stable catalogue suit a package; per-customer grids, monitored credit exposure and a B2B portal push toward custom. In wholesale, software value is measured not by the number of SKUs managed but by its ability to faithfully reproduce your commercial agreements: tiered rebates, prices negotiated customer by customer, conditional free shipping, time-limited promotions. A generic package often forces you to simplify these rules, which erodes margin or multiplies credit notes. Custom, by contrast, encodes your terms as they are and eliminates re-keying. The grid below compares the two approaches on the items that matter.
| Item | Packaged distribution ERP | Custom |
|---|---|---|
| Licence / setup | EUR 50-120/user/month | EUR 40,000-90,000 |
| Recurring | included | EUR 700-1,500/month |
| B2B order portal | option EUR 15-40/user/month | included |
| Time to launch | 6-12 weeks | 5-8 months |
| Per-customer / volume pricing | limited config | total |
| Credit exposure management | basic | advanced (alerts, blocking) |
| Code ownership | no | yes |
Credit exposure, DSO and order capture
In wholesale, cash flow hinges on credit exposure and days sales outstanding (DSO). A B2B portal that lets customers order themselves offloads your reps and speeds the cycle. Here are 2026 reference gains.
| Lever | Typical 2026 gain | Impact on EUR 8M revenue |
|---|---|---|
| B2B self-service portal | +10% orders | -30% data entry time |
| Credit exposure alerts | -2 days DSO | ~EUR 44,000 working capital freed |
| Automated per-customer pricing | -80% price errors | protected margin |
| Backorder tracking | -25% stockouts | service level |
| Automatic reminders | -20% late payments | cash flow |
| Enriched catalogue | +6% average basket | added revenue |
Mini case study
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Thomas, head of an equipment wholesaler in Dublin, turns over EUR 8M with a DSO of 52 days. Custom software at EUR 62,000 plus EUR 1,100/month deploys credit-exposure alerts and a B2B portal. By cutting DSO to 50 days, he frees 8,000,000 / 365 × 2 = ~EUR 44,000 of cash. The portal captures +10% of orders self-service, i.e. ~30% less sales data-entry time. The EUR 62,000 investment pays back within year one between working-capital gains and productivity.
FAQ
What budget for custom wholesale software in Dublin in 2026? Expect EUR 40,000-90,000 depending on scope (pricing, credit exposure, B2B portal), plus EUR 700-1,500/month hosting and maintenance. A packaged ERP starts at EUR 50/user/month.
Is a B2B order portal really worth it? Yes: it captures on average +10% of orders self-service and cuts data-entry time by -30%, freeing your reps for higher-value prospecting.
How does the software reduce DSO? Through credit-exposure alerts, automatic blocking of over-limit customers and scheduled reminders, saving -2 days of DSO, i.e. ~EUR 44,000 of working capital on EUR 8M revenue.
Can we manage different prices per customer? Yes: per-customer, per-volume and negotiated-rebate grids are automated, removing -80% of price errors during order entry.
What timeline to deploy the B2B portal? Expect 8-14 weeks for a portal connected to your catalogue and credit exposure, with customer authentication and online order validation.
Let's scope your project. Give us your revenue, current DSO and pricing-grid complexity, and we'll price packaged vs custom with a B2B portal. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

