The verdict in three sentences
A custom wholesale ordering portal costs EUR 25k-60k in 2026, ERP integration included at around EUR 10k. It removes 40-60 % of phone and email orders by giving resellers their pricing tiers, history and one-click reordering. Order frequency rises +22 % and payback lands within 9 to 15 months.
What a reordering portal does (and what it costs)
A portal is not a public store: it is a closed space where each reseller sees THEIR prices, THEIR credit balance and THEIR usual products. Cost per module, 2026 order of magnitude.
| Module | Range EUR | Key impact |
|---|---|---|
| Login & reseller accounts | 3k-6k | Secure per-account access |
| Custom pricing tiers | 5k-10k | Negotiated prices per client |
| Recurring order / 1-click reorder | 4k-8k | +22 % frequency |
| History & re-order | 2.5k-5k | Fewer support calls |
| Credit terms management | 3k-7k | Deferred trade payment |
| ERP / stock integration | 8k-12k | Real-time stock |
| Sales dashboard | 2.5k-5k | Tracking per reseller |
Custom portal vs manual order taking
The real comparison isn't SaaS vs custom, but portal vs status quo (phone/email/PDF). Estimate for a distributor with 150 resellers.
| Criterion | Manual order taking | Custom portal |
|---|---|---|
| Cost per order processed | EUR 6-9 | EUR 0.5-1.5 |
| Data-entry errors | 3-5 % | < 0.5 % |
| Customer-service hours/week | 35-45 h | 12-18 h |
| Order frequency | Baseline | +22 % |
| Availability | Office hours | 24/7 |
| Cost | Ongoing salaries | EUR 25k-60k one-off |
Mini case study
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Sophie, MD of a professional-hygiene distributor in Amsterdam, manages 150 resellers and 40 email orders a day. She invests EUR 42k in a portal with 1-click reorder and ERP. Manual orders drop 52 %, the service team goes from 40 to 18 h/week and order frequency gains +22 %. Combined savings and extra margin: about EUR 3,200/month, an ROI in 12 months.
FAQ
How is this different from a normal e-commerce store? A portal is closed and personalised: each reseller sees their negotiated prices, credit terms and history, not a public single-price catalogue.
How much is ERP integration? Budget around EUR 10k (range 8k-12k) to sync stock, prices and accounts with your existing ERP.
How many manual orders will I remove? Between 40 and 60 % within the first months, depending on reseller adoption and how simple reordering is.
Does the portal handle credit and deferred payment? Yes, the credit-terms module manages limits, due dates and deferred trade payment, from EUR 3k to 7k.
How fast is payback? ROI lands between 9 and 15 months depending on order volume and your current manual-processing cost.
Let's scope your project. Tell us your number of resellers, your ERP and your order volume, and we will price the portal module by module. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.