The verdict in three sentences
On a B2B redesign tender, the price gap between quotes can reach 1 to 6 for an identical scope, because agencies are not pricing the same thing. The lowest bidder is the classic trap: a 7,000 EUR site delivered with no maintenance, no code handover and no structured acceptance often costs more to fix than a well-scoped 18,000 EUR quote. The remedy: a weighted grid that scores methodology, engineering, design, price and references on comparable criteria.
The weighted grid: score every quote out of 100
Assign a 0-5 score per criterion, multiply by the weight, sum up. The winning quote is almost never the cheapest, but the one that maximizes the overall score.
| Criterion | Weight | What you score |
|---|---|---|
| Methodology & scoping | 25% | Workshops, sitemap, schedule, acceptance |
| Stack & performance | 20% | Tech, Core Web Vitals, security, accessibility |
| Design & UX | 20% | Mockups, brand consistency, mobile |
| Price & terms | 20% | Net price, payment schedule, what's included |
| References & support | 15% | Comparable B2B cases, SLA, maintenance |
A 14,000 EUR quote scoring 82/100 beats a 9,000 EUR quote scoring 61/100: it includes acceptance, maintenance and code ownership transfer.
What every quote must contain (and the trap questions)
| Point to check | Question to ask | Reassuring answer |
|---|---|---|
| Code ownership | "Do I own the source code?" | Yes, delivered to my Git repo |
| Hosting | "Am I locked in with you?" | No, EU hosting in my name |
| Post-launch maintenance | "What does support cost?" | Clear plan, 150-400 EUR/month |
| Deadline & penalties | "What happens if you're late?" | Contractual penalties defined |
| Acceptance | "How is delivery validated?" | Sign-off + warranty period |
| SEO & migration | "Do you handle 301 redirects?" | Yes, migration plan included |
On timelines, a 2026 market day rate sits between 450 and 900 EUR net; a serious B2B redesign takes 8 to 14 weeks. A vendor promising 3 weeks for 40 pages is overselling or under-delivering.
Mini case study
Thomas, procurement director at a 60-person industrial SME, receives 6 quotes: 7,200, 9,500, 14,000, 18,500, 26,000 and 39,000 EUR. He applies the grid. The 7,200 EUR quote scores 58/100 (no maintenance, no code handover, no SEO migration). The 18,500 EUR quote scores 84/100. By choosing the latter, he avoids a catch-up rebuild estimated at 6,000-9,000 EUR the following year, and secures code ownership. Real 24-month cost: the "expensive" one becomes the cheapest.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
How many quotes should I request for a B2B redesign?
Three to five is enough. Beyond that, comparative analysis becomes heavy without improving the decision. Frame an identical brief for all bidders.
Should I always rule out the lowest bidder?
Not systematically, but interrogate the gap. A price 40% below the median almost always hides a reduced scope: no acceptance, no maintenance, no code handover.
Is the day rate a good quality indicator?
Alone, no. A 700 EUR day rate with clear methodology beats a 450 EUR rate with no scoping. Look at deliverables/price, not the raw rate.
How do I verify an agency's references?
Ask for 2-3 recent B2B cases in a similar sector, with reachable contacts and quantified results (traffic, leads, deadlines met).
Who should own the code and hosting?
You. Require delivery to your Git repo and hosting in your name: that is your guarantee of independence if you change vendors.
Let's scope your project. Send us your brief or the quotes you received: we return a comparative weighted grid and a reasoned recommendation. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
