The verdict in three sentences
A B2B brochure site without a support retainer becomes technical debt within six months: outdated plugins, broken forms, content never refreshed. In Dubai in 2026, an Essential plan sits at USD 200-450/month and a Pro plan at USD 500-800/month, the gap driven mainly by change hours and light SEO. What truly protects your budget is three clauses: included hours, the response time and reversibility.
The two standard plans
Most agencies structure B2B brochure support in two tiers. Here is the 2026 detail (order of magnitude, shown in USD for Dubai).
| Item | Essential plan | Pro plan |
|---|---|---|
| Price/month | USD 200-450 | USD 500-800 |
| Security + CMS updates | Yes | Yes |
| Backups | Weekly | Daily |
| Change hours | 1 h/month | 3 h/month |
| Light SEO | No | Yes (tracking + tweaks) |
| Reporting | Quarterly | Monthly |
| Response time | 72 h | 24-48 h |
| Term | 12 months | 12 months |
Essential suits a stable site; Pro pays off as soon as you publish regularly or chase local search.
The clauses that protect your budget
The monthly price is not the whole story. These clauses prevent nasty surprises and are negotiated at signing.
| Clause | What to insist on | Out-of-plan cost 2026 |
|---|---|---|
| Extra hours | Fixed rate stated upfront | USD 90-140/h |
| SLA / response time | Committed by severity | Included / +20 % for 24 h |
| Hour rollover | Quarterly rollover | To negotiate |
| Reversibility | Free code + access + backups | USD 0 |
| Weekend on-call | Optional | USD 60-180/month |
| Security report | Half-yearly | Included in Pro |
Get the overage hourly rate in writing: it is the number-one source of dispute on a support contract.
Mini case study
Thomas, manager of a B2B trading SME in Dubai, paid USD 11,000 for his brochure site. He hesitates between Essential (USD 300/month) and Pro (USD 650/month). Since he publishes 2 news posts a month and targets local SEO, he takes Pro: USD 7,800/year. Over twelve months, the 3 monthly hours included (36 h) absorb a contact-page rebuild and 4 new product sheets; on a day rate, those 36 h would have cost about USD 4,300. The Pro plan pays for itself in the first year while adding SEO tracking.
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FAQ
Essential or Pro: how to decide?
If you barely touch the site, Essential is enough. As soon as you publish or want to climb Google, Pro becomes profitable thanks to the 3 included hours and SEO tracking.
Is SEO included in maintenance?
Light SEO (tags, internal linking, fixes) is included in Pro. Offensive SEO (content, link building) is contracted separately, between USD 350 and 1,000/month depending on ambition.
What does the response time cover?
It sets the maximum time to take charge of an incident, not necessarily to resolve it. Always separate acknowledgement from restoration in the contract.
Can I cancel before 12 months?
A 12-month term is the norm; early termination often means paying the remaining months. Check the exit clause and the free reversibility.
How does this compare with London?
As a 2026 benchmark, London retainers run GBP 150-900/month for a B2B brochure site, usually with a stricter SLA billed as an add-on.
Let's scope your project. Tell us how often you update and the response time you need, and we will propose a sized Essential or Pro plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
