The verdict in three sentences
For a private equity firm in Miami, the website is read by three audiences looking for different things: owners and intermediaries who bring deals, management teams sizing up a future shareholder, and LPs checking that the strategy holds together. A redesign costs, as a 2026 ballpark, 20,000 to 80,000 USD with an agency in Brickell or Coral Gables, and 4,900 USD (Growth) or 8,900 USD (Premium) on the fixed Kolonell grid. The two expensive risks are copy that reads like fund advertising and an inaccessible site that invites an ADA complaint.
What sellers and bankers check first
South Florida has many family-owned companies, services businesses and Latin American groups structuring their US presence. Before a first call, an owner or an investment banker types "private equity firm Miami lower middle market", "PE firm healthcare services Florida" or your firm's name followed by "portfolio". The site then has to answer a handful of questions fast.
| What the visitor looks for | What the site must show | Common negative signal |
|---|---|---|
| Deal size | Target EBITDA or revenue range | No indication, or 2021 criteria |
| Sectors | Two to four sectors with a paragraph each | Fifteen sectors with no priority |
| Value creation approach | Concrete post-acquisition role: hiring, add-ons, systems | Generic partnership language |
| Portfolio | Real companies, with management consent | Logos of exited companies without a note |
| Team | Partners, operating team, direct contact | Team page frozen for two years |
| Language | Spanish version for Spanish-speaking sellers | None, or machine translation |
A dated site has a concrete cost: an intermediary torn between two funds sends the teaser to the one whose criteria are readable. Recruits, a fourth audience, also read the team page and the culture on display.
Redesign budget: Miami ranges and a fixed grid
| Option | 2026 range (USD) | Timeline | Limits |
|---|---|---|---|
| Freelancer | 5,000 to 15,000 | 6 to 12 weeks | Single point of failure, little copywriting |
| Mid-sized local agency | 20,000 to 45,000 | 10 to 16 weeks | Copywriting often extra |
| Finance-specialist agency | 45,000 to 80,000+ | 12 to 20 weeks | Excellent, but slow and costly |
| Kolonell Growth | 4,900 | 3 to 4 weeks | Public site, LP area on quote |
| Kolonell Premium | 8,900 | 4 to 6 weeks | Multilingual tier, languages set in the quote |
These local ranges are a 2026 ballpark from typical agency quotes and public agency rate pages. The Kolonell grid also has a Starter tier at 2,900 USD, usually too light for a private equity firm. Every tier includes a project manager reachable on US Eastern time, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. A secure LP portal, integration with a deal sourcing CRM and maintenance after 3 months are on quote. See the international offer.
Redesign risks, and how to contain them
Search visibility. A firm active for ten years often has news or acquisition pages that still bring visits. You need an inventory of every URL, a 301 redirect map and Search Console monitoring for 6 to 8 weeks.
Content migration. Old acquisition and exit announcements should be carried over as published or archived, never rewritten with non-public figures.
Compliance. In the US, registered investment advisers are subject to the SEC Marketing Rule, which governs performance and testimonials among other things. Stick to strategy and team, with no returns shown to the public, and have your chief compliance officer review the site before go-live. This is not legal advice.
Accessibility. ADA Title III complaints targeting websites are frequent in Florida. Targeting WCAG 2.1 or 2.2 AA (contrast, keyboard navigation, alt text, labelled forms) reduces exposure.
Data and email. There is no single federal privacy law, so the contact form needs a clear privacy notice, and newsletters must follow the CAN-SPAM Act (unsubscribe link, physical address).
Downtime. DNS switch outside market hours, a maintenance page ready, form tests within the hour after launch.
When a Miami agency is worth the price
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
A local finance-specialist agency makes sense if you want a full brand repositioning, a video shoot of the partners, in-person workshops, or a rich LP portal already specified. It is also logical if your legal team requires a vendor already on its approved list. If you need a clear, well-written, accessible site delivered within a month, a fixed price is the more rational choice.
Questions to ask:
- How do you present a portfolio without exposing non-public information?
- Which WCAG level do you target, and how do you test it?
- Who approves copy before launch, and how many review rounds are planned?
- Is the Spanish version written by a native speaker or translated?
Mini case study
Illustrative example: Biscayne Ridge Capital, a lower middle market private equity firm, receives about 120 teasers a year through intermediaries. Partner Marco estimates that 15% of them, or 18 deals, slip away because the criteria on the site are out of date. If the redesign recovers just 6 of those 18 and one in six leads to a letter of intent, that is one more opportunity a year. The 8,900 USD Premium tier, with a Spanish version, works out at about 74 USD per teaser received over one year (8,900 / 120), a cost to weigh against the value of a single extra deal.
FAQ
How much does a private equity firm website redesign cost in Miami?
As a 2026 ballpark, expect 20,000 to 45,000 USD with a mid-sized local agency and up to 80,000 USD or more with a specialist. Kolonell prices are fixed: 4,900 USD for Growth, 8,900 USD for Premium.
Can we show our fund performance?
On a public site, caution applies: the SEC Marketing Rule governs how performance is presented. Let your compliance officer decide, and keep detailed figures for a secure LP area, built on quote.
Do we need a Spanish version in Miami?
For a firm targeting Spanish-speaking sellers in Florida or Latin America, it is a strong proximity signal. It sits in the Premium tier, with languages set in the quote.
How long does the redesign take?
With Kolonell, 3 to 4 weeks for Growth and 4 to 6 weeks for Premium, once content is ready. Allow 1 to 2 weeks on your side to approve the strategy copy and portfolio list.
Is accessibility really an issue for a finance website?
Yes, ADA website complaints reach financial firms too. Targeting WCAG 2.1 or 2.2 AA from the design stage costs far less than remediation after a demand letter.
Let's scope your project. A redesign of your strategy, portfolio and team pages on the Growth or Premium tier with a Spanish version, delivered in 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
