The verdict in three sentences
For a venture-funded startup in Miami, a local agency is preferable if you want brand identity work in a room with the founders, a launch video shot in Brickell or Wynwood, or a team that sits with your growth lead every week. A remote studio fits when you need a solid marketing site delivered in 3 to 4 weeks that your team can edit alone, while your engineers stay focused on the product. As a 2026 ballpark, Miami agencies quote 20 000 to 90 000 USD, Kolonell works at a fixed price of 2 900, 4 900 or 8 900 USD, and the product itself remains a separate project, quoted on request.
Which criteria separate a Miami agency from a remote studio?
These ranges are prudent ballparks. They rest on public rate cards of South Florida agencies, minimum project sizes visible on Clutch.co (often 10 000 USD and up), hourly rates published by local agencies (usually 120 to 200 USD per hour) and Upwork rates for Miami-based designers and developers.
| Criterion | Miami agency | Local freelancer | Kolonell (remote) |
|---|---|---|---|
| In-person brand workshops | Yes, at your Brickell or Wynwood office | Sometimes | No: workshops on Google Meet |
| Launch video shoot | Often offered | Rarely | Not included: you book a local crew |
| Time zone | Yours | Yours | Team in Senegal (GMT), 4 to 5 hours ahead of Miami, calls at your hours |
| Marketing site price, 2026 ballpark | 20 000 to 90 000 USD | 5 000 to 18 000 USD | 2 900 / 4 900 / 8 900 USD, fixed |
| Timeline | 8 to 16 weeks | 5 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Code and domain ownership | Check | Check | Domain in your name, all access handed over |
| Support after launch | Separate contract | Case by case | 3 months, 6 on Premium |
Payment is by bank transfer or Wise, 50 % at kickoff, 50 % at delivery. Details are on our international website offer.
When is the local agency clearly better?
- You are starting the brand from scratch: name, logo, visual system, tone. A two-day workshop in the same room with the founders often beats a series of calls.
- You are planning an event launch during one of Miami's large tech conferences, with filming, photos and on-site activation.
- Your marketing site and your app share one codebase and your product team wants an agency embedded in its daily rituals.
- Your investors recommend a specific agency and you want its local network.
In those cases, paying 40 000 USD or more can be justified.
When is a remote studio like Kolonell the right call?
When the brand already exists, at least in broad strokes, and you need a site that explains the product, reassures B2B buyers, recruits and captures demo requests. Typical Miami examples: port logistics software, cross-border payments fintech serving Latin America, proptech, digital health.
| Item | Starter 2 900 USD | Growth 4 900 USD | Premium 8 900 USD |
|---|---|---|---|
| Pages | Home, product, pricing, about, contact | + use case and client industry pages | Full structure, feature pages and comparisons |
| Demo request | Simple form | Qualified form: company size, role, need, deadline | Separate journeys per profile, booking through your calendar tool |
| Hiring | Link to your job board | Careers page | Careers and culture pages |
| Bilingual FR/EN site | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule at kickoff, usually 4 to 6 weeks |
| Support | 3 months | 3 months | 6 months |
A Spanish version, very useful in Miami, is supplied by you or quoted separately. The product, a client dashboard or an integration with your app are custom applications, quoted on request. So is ongoing search work.
Which rules apply to a Miami startup website?
Florida's data law (the Florida Digital Bill of Rights) mainly targets very large companies; if you serve customers in California or other states, their laws (CCPA/CPRA in California) may apply based on specific thresholds. The FTC governs advertising claims: only publish product figures you can substantiate. If you mention an ongoing raise or invite people to invest, have counsel review the page, since federal securities offering rules may apply. On accessibility, the ADA is regularly invoked against websites in Florida; target WCAG 2.1 or 2.2 AA. This is not legal advice.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Which questions should you ask before signing?
- Can your team edit pages without a developer, and in which tool?
- Are the code, domain and analytics accounts in your name?
- Who writes the copy, and from which product sources?
- What does a new feature page cost, quoted before any work?
- What is the real time from signature to launch?
Warning sign: an agency that wants to redo your brand when you did not ask, or a quote with no explicit code ownership.
Mini case study
Illustrative example. Luis M. cofounded a 14-person freight forwarding software startup in Brickell. A local agency quotes the site at 55 000 USD. He compares over 3 years with the same maintenance assumption on both sides, 300 USD per month over 30 months, so 9 000 USD, and a local team photo session at 1 200 USD.
| Item over 3 years | Miami agency | Kolonell Growth |
|---|---|---|
| Marketing site | 55 000 USD | 4 900 USD |
| Maintenance (same assumption) | 9 000 USD | 9 000 USD, quoted on request |
| Team photos | 1 200 USD | 1 200 USD |
| Spanish version | Option, 3 000 USD | Supplied or quoted separately, 3 000 USD |
| Indicative total | 68 200 USD | 18 100 USD |
Luis keeps the 50 100 USD gap for his product team. If he wants a new identity later, he can hire a local brand studio for that.
FAQ
Can Kolonell build our app? The marketing site at 2 900, 4 900 or 8 900 USD does not include the product. An app or dashboard is quoted on request after scoping.
Can we launch the site before a major announcement? Yes, if content is approved early: the standard timeline is 3 to 4 weeks. Premium follows a written schedule, usually 4 to 6 weeks.
Who writes the copy? Kolonell writes in native English or French from your product documents and an interview. You approve each page before launch.
What happens if we switch providers? The domain is in your name and all access is handed over. There is no exit fee.
Do we need a Spanish version in Miami? Often, depending on your market. It is supplied by you or quoted separately, for example for 5 to 8 key pages.
Let's scope your project. Send us your product deck, your current brand and your priority pages, and we will come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
