The verdict in three sentences
For a Dublin private equity firm, the website is read by three audiences who rarely forgive vagueness: founders and intermediaries checking whether you fit their deal, LPs and their consultants checking discipline, and senior candidates checking who they would work with. A redesign quoted by a Dublin agency typically runs, as a 2026 ballpark, from EUR 12,000 to well over EUR 50,000, while Kolonell works on a fixed grid of EUR 2,700, EUR 4,500 or EUR 8,200 depending on the tier. The money is rarely the main risk: unconsented portfolio logos, fund marketing content in the public area and broken URLs do more damage than a modest design budget.
What founders, LPs and candidates check in the first 90 seconds
A founder who received your email on Monday will look at the site before replying. An intermediary preparing a sell-side process filters buyers by ticket size and sector in minutes. An LP's analyst checks whether the team page matches what was in the deck. Here is what each of them looks for, and what a weak site costs you.
| Signal on the current site | Who notices | What it costs you |
|---|---|---|
| No stated ticket size, sector focus or geography | Founders, M&A advisers | Off-target deal flow, wasted first calls |
| Portfolio page with logos of exited companies and no dates | Intermediaries, journalists | Doubts about current activity and accuracy |
| Partner bios without prior roles or board seats | LPs, management teams | A weaker sense of pedigree and governance |
| Value creation described in slogans only | Founders, management teams | No reason to prefer you over a competing bid |
| Fund terms or performance visible to anyone | Compliance, LP consultants | A potential fund marketing issue under AIFMD |
| No careers page, or a page stuck on one old vacancy | Senior candidates | Slower hiring for portfolio operations roles |
| Slow mobile pages and inaccessible PDFs | Everyone, accessibility reviewers | A dated image, possible accessibility complaints |
A credible site states the strategy in one paragraph, shows sector focus and typical ticket size, presents only portfolio companies that have agreed to appear, explains value creation with concrete levers (buy and build, operational improvement, professionalising finance functions) and gives a team page with factual bios. Fund documents, performance and LP reporting belong behind a gate, accessed only by eligible investors.
Budget: Dublin quotes versus a fixed grid
| Option | 2026 ballpark (EUR) | Typical delivery | Comment |
|---|---|---|---|
| Freelance designer and developer | 3,000 to 9,000 | 6 to 10 weeks | Fine for a small firm, little help on compliance or migration |
| Mid-size Dublin agency | 12,000 to 35,000 | 8 to 16 weeks | Workshops on site, change requests often billed extra |
| Financial services branding specialist | 35,000 to 80,000+ | 3 to 6 months | Brand strategy, copy, photography, higher governance |
| Kolonell Starter | 2,700 | 3 to 4 weeks | Strategy, team, contact: suits an emerging manager |
| Kolonell Growth | 4,500 | 3 to 4 weeks | Adds portfolio, sector pages, insights, careers |
| Kolonell Premium | 8,200 | 4 to 6 weeks | The multilingual tier, languages set in the quote |
| Hosting and maintenance after launch | Market assumption: 100 to 500 per month | Ongoing | Kolonell: 3 months of support included, then on quote |
All Kolonell tiers include a project manager reachable in Dublin's time zone, native English copywriting (French on request) and 3 months of support. An LP portal, a data room link with single sign-on or an integration with your CRM is scoped on quote, because security and access rules drive the cost. Full tier details sit on the international offer.
A redesign plan by phase, and what can break
The Kolonell timeline is 3 to 4 weeks for Starter and Growth and 4 to 6 weeks for Premium, counted once content is ready. In practice, content readiness is where PE redesigns slip: partner approvals, portfolio consents and compliance sign-off take longer than the build.
- Week 1: inventory and decisions. Export every live URL, list every portfolio company with its consent status, decide what is public and what is gated.
- Weeks 1 to 2: structure and design. Strategy, sectors, portfolio, team, insights, careers, contact. One template per page type keeps editing simple for your IR or marketing lead.
- Weeks 2 to 3: build and copy. Copy is written from your materials, then reviewed by partners.
- Week 3 to 4: compliance and launch. Your compliance officer reviews every public page before go-live, the 301 redirect map is tested, and the sitemap is submitted in Google Search Console.
Four things break most often. Search equity on team and portfolio pages disappears if URLs change without redirects. Portfolio content becomes a problem when a company asked to be removed and the old page lingers in a cache or a PDF. Regulated content slips into the public area when someone pastes a fund overview from the LP deck. Downtime happens when DNS changes are made late on a Friday. Under Irish law, staff bios, newsletter sign-ups and contact forms involve personal data under the GDPR and the Data Protection Act 2018, overseen by the Data Protection Commission; firms authorised by the Central Bank of Ireland may face additional expectations on communications. The European Accessibility Act also raised the general bar on digital accessibility in 2025, so aim for WCAG AA on the new site. This is not legal advice.
Questions to ask any provider, and when a Dublin agency is the right call
Ask who tests the redirects, how portfolio consents are recorded, which pages your compliance officer signs off, how fast a partner departure can be reflected on the site, and what happens after the support period. A Dublin agency is the better choice if you want frequent in-person workshops with the investment committee, a full brand repositioning before a fundraise, or team photography and video managed by the same supplier. If your positioning is settled and you want a fixed price with a defined calendar, a remote studio with a project manager in your time zone is a reasonable alternative.
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Mini case study
Illustrative example: "Liffey Bridge Partners", a fictional mid-market firm in Dublin with 22 current and past portfolio companies, of which 9 have agreed in writing to appear on the site. A Dublin agency quotes EUR 34,000 for a redesign over 4 months. The firm chooses Kolonell Growth at EUR 4,500, adds EUR 1,800 for a half-day team photo shoot in Dublin, and keeps its existing LP reporting platform behind a simple link. Total: 4,500 plus 1,800, so EUR 6,300, against EUR 34,000, a difference of EUR 27,700. Partners budget 10 hours of review in total, and the site goes live in 4 weeks once the 9 consents and the bios are in.
FAQ
How much does a private equity website redesign cost in Dublin in 2026?
Dublin agencies typically quote EUR 12,000 to 35,000, and specialist financial branding firms EUR 35,000 to 80,000 or more (2026 ballpark). Kolonell's fixed grid is EUR 2,700, 4,500 or 8,200.
Can we show our portfolio companies?
Yes, for the companies that have agreed, ideally in writing. Many firms start with 50 to 70 % of their portfolio on the site and add others as consents arrive.
Should fund information be on the public site?
Generally no: fund terms, performance and reporting go behind an eligible-investor gate, in line with fund marketing rules such as AIFMD. Your compliance officer decides; the gated area is scoped on quote.
How long does the redesign take?
3 to 4 weeks for Starter or Growth and 4 to 6 weeks for Premium with Kolonell, counted from content readiness. Partner and compliance approvals often add 1 to 2 weeks, so plan for them.
Will we lose search traffic on partner names?
Not if each old URL is redirected to its new page. A typical PE site has 40 to 120 URLs, all of which should be mapped and tested before launch.
Let's scope your project. A Dublin private equity redesign on the Growth or Premium tier, live in 4 to 6 weeks once consents and bios are in. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
