The verdict in three sentences
A CFO in New York, Bangalore or Berlin preparing to set up in Ireland compares three advisory firms online before calling one. If your website offers no tax guides, no clear service pages and no video booking, you lose engagements worth EUR 15,000 to 90,000 to the Big Four or a better-positioned boutique. A specialist, conversion-focused website costs EUR 1,220 to 5,340 with Kolonell (800,000 to 3,500,000 FCFA), less than half of a single setup engagement.
What a foreign investor looks for before contacting you
The investor does not search for "tax advisor Dublin". They type "set up a company in Ireland", "Ireland corporate tax rate 2026" or "Pillar Two Ireland QDMTT". They want precise answers: the 12.5% trading rate and the 15% minimum rate for large groups, the R&D tax credit, the Knowledge Development Box, IDA Ireland support, payroll and PAYE obligations. The firm that publishes these answers captures demand before the others.
| Typical investor query | Content to publish | Commercial value |
|---|---|---|
| Set up a company in Ireland | Step-by-step setup guide, CRO timelines | Engagement of EUR 15,000 to 35,000 |
| Ireland corporate tax 2026 | Corporation tax, withholding, treaty network brief | Compliance retainer |
| Pillar Two and QDMTT | Dedicated page, thresholds, filing calendar | Engagement of EUR 30,000 to 60,000 |
| R&D tax credit Ireland | Eligibility checklist, claim timeline | Engagement of EUR 20,000 to 50,000 |
| Payroll for relocated staff | Employer guide, SARP relief, cost simulator | Retainer of EUR 2,000 to 6,000 per month |
| Transfer pricing documentation | Downloadable technical note | Engagement of EUR 25,000 to 90,000 |
Every downloadable guide asks for a business email: it is the entry point to your pipeline. An 8-adviser firm publishing 6 solid guides commonly gets 20 to 40 qualified contacts per quarter (2026 order of magnitude, depending on LinkedIn distribution).
The pages that turn a visit into a mandate
A B2B tax firm website is judged on credibility and ease of first contact. The essential pages are: inward investment offer, monthly tax compliance offer, team with backgrounds and languages spoken, guides and tax news, anonymised sector references, and video booking with slots suited to New York, Berlin and Singapore time zones.
| Kolonell tier | 2026 price | Scope | For which firm |
|---|---|---|---|
| Starter | EUR 1,220 to 1,830 (800,000 to 1,200,000 FCFA) | 5 pages, form, WhatsApp | Firm starting international work |
| Growth | EUR 1,830 to 3,050 (1,200,000 to 2,000,000 FCFA) | + tax blog, downloadable guides, analytics | Firm with 5 to 10 advisers |
| Premium | EUR 3,050 to 5,340 (2,000,000 to 3,500,000 FCFA) | + video booking, client document area, advanced SEO | Firm targeting multinationals |
| Maintenance | EUR 55 to 185 per month | Updates, security, backups | All tiers |
| Monthly SEO | EUR 150 to 535 per month | Tax articles, link building, rank tracking | Organic growth |
| Timeline | 5 weeks | Wireframes, copywriting, review, launch | Typical schedule |
For a firm targeting foreign investors, Growth is the reasonable minimum: without published tax content, the site remains a business card. Premium pays off once you manage more than 10 compliance retainers, because the document area secures the exchange of accounts and payroll files.
Trust, compliance and language
An investor shares sensitive data: articles of association, financial statements, ownership structure. The site must display a GDPR-compliant privacy policy, an SSL certificate and encrypted forms. Technical content must be written or reviewed by a tax professional: a sloppy explanation of preliminary tax or QDMTT filing immediately undermines credibility with a group CFO.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Aoife, partner at an 8-adviser tax firm in Dublin, picks the Growth tier at EUR 2,750, plus EUR 115 per month of maintenance. Over 9 months, the site generates 26 enquiries from foreign investors, 4 of which become engagements: two setups at EUR 25,000, one R&D claim at EUR 30,000 and a compliance retainer at EUR 3,000 per month. Revenue over the period: EUR 80,000 in engagements plus EUR 15,000 of retainer over 5 months, i.e. EUR 95,000. Total website cost over 9 months: 2,750 + 1,035 = EUR 3,785. The return is roughly 25 times the investment (estimate, excluding internal writing time).
FAQ
How much does a website for a tax advisory firm cost?
With Kolonell, budget EUR 1,220 to 5,340 (800,000 to 3,500,000 FCFA) depending on the tier. A firm publishing guides and targeting multinationals usually sits at Growth, around EUR 2,300 to 3,050.
How long does it take to go live?
Five weeks on average, two of which are spent writing and reviewing tax content. Downloadable guides can be added progressively after launch, at a pace of one per month.
Should we publish our fees?
You can publish indicative ranges, for example EUR 2,000 to 6,000 per month for compliance retainers. Setup engagements stay on quote, with a form that qualifies country of origin, sector and timeline.
Do we need content in other languages?
Often yes, a German or French page for continental European groups helps. In the firms we support, non-English pages typically drive 15 to 25% of qualified booking requests from Europe.
Can the site handle video meetings?
Yes, at Premium: online calendar, automatic reminder and a Teams or Meet link generated at booking. The prospect picks a slot in their own time zone, which removes 3 to 5 email exchanges per meeting.
Let's scope your project. Tell us your services, languages and target investors: we will price a Starter, Growth or Premium website on a 5-week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
