The verdict in three sentences
For a private equity firm in Doha, the website is checked by target company owners, intermediaries, management teams, LPs and candidates before any first meeting: a dated or vague site costs credibility long before anyone says so. A serious redesign at Kolonell is priced at 4,900 USD (Growth) or 8,900 USD (Premium, the multilingual tier), against local agency quotes that are often much higher for an Arabic and English corporate site. The real risk is not the budget: it is lost search visibility, content migration and regulated content published without review.
The signals that damage your credibility with high-value counterparts
A founder considering a sale, an investment banker or an institutional LP looks at your site within minutes. They look for your strategy, sectors, ticket range, value creation approach, portfolio and team.
- A strategy stated in generalities ("long-term growth partner") with no sectors or ticket sizes.
- An undated portfolio, with exited companies still shown as held, or logos displayed without management consent.
- An Arabic version that is missing, partial or visibly machine-translated.
- Partner profiles with no background or responsibilities.
- A site that is slow on mobile, insecure, or a contact form that does not say what happens to the data.
- Performance claims visible to the public, which fund marketing rules strictly restrict in most jurisdictions.
Budget: local agencies, freelancers and a fixed grid
| Option | 2026 budget (USD) | What is usually included | Main limit |
|---|---|---|---|
| Freelancer in Doha or remote | 3,000 to 10,000 (ballpark) | Design and build, content supplied by you | No project manager, Arabic rarely covered |
| Mid-sized local agency | 15,000 to 45,000 (ballpark, typical quotes) | Arabic and English corporate site, partial copywriting | Timelines of 3 to 5 months are common |
| Large agency or international network | 50,000 to 120,000 and more (ballpark) | Brand strategy, content, portal | Heavy budget and governance |
| Kolonell Starter | 2,900 | Solid presence site, native English or French copywriting | For a simple presence |
| Kolonell Growth | 4,900 | Full site with strategy, sectors, portfolio, team | Multilingual via the Premium tier |
| Kolonell Premium | 8,900 | Multilingual tier, languages and RTL scope set in the quote | LP portal and integrations on quote |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. A secure LP portal, data room area and integrations (deal flow CRM, reporting tools) are priced on quote. Maintenance after the 3 included months is also on quote. Details are on the international offer.
Timeline and risks of a redesign
| Phase | Indicative duration | Risk | Mitigation |
|---|---|---|---|
| Scoping and inventory | Week 1 | Forgetting pages that rank | Full URL inventory and Search Console export |
| Content and sign-off | Weeks 1 to 2 (if content is ready) | Portfolio not approved by the companies concerned | Written consent for each company shown |
| Design and build | Weeks 2 to 3 | Arabic version handled at the end | RTL templates designed from the start in Premium |
| Compliance review | Before go-live | Regulated content published unchecked | Review by your compliance team or advisers |
| Migration and redirects | Weeks 3 to 4 | Loss of traffic and links | Tested 301 redirect map, Search Console monitoring for 8 weeks |
| Go-live | End of week 4 (6 for Premium) | Downtime | Switch outside Gulf office hours, rollback ready |
These timelines assume content is ready. Without approved copy, the schedule slips, whoever the provider is.
On the legal side, Law No. 13 of 2016 on personal data privacy applies in Qatar, and the Qatar Financial Centre has its own data protection rules. Managers raising from European, US or Swiss investors must also consider the marketing rules of those markets (AIFMD, the SEC Marketing Rule, FinSA), to be checked with their advisers. This is not legal advice.
Questions to ask, and when a local agency is the better choice
Ask any provider: who writes the Arabic version and who reviews it? How is URL migration handled? Who approves the portfolio? What happens after go-live? What is out of scope?
A Doha agency remains preferable if you need weekly in-person workshops, large-scale on-site photo and video production, or a full brand project with identity, annual report and events. For a well-scoped redesign with content ready, a fixed grid and a project manager in your time zone are often enough.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Illustrative example: "Corniche Capital Partners", a mid-market private equity firm in Doha, 6 partners, 9 portfolio companies of which 4 exited. The current site dates from 2019 and has no Arabic version.
Choice: Premium at 8,900 USD, with Arabic and English set in the quote. Third-party costs: Arabic review by a legal translator, 1,800 USD (market assumption), and a team photo shoot in Doha, 1,500 USD (market assumption). Total: 8,900 + 1,800 + 1,500 = 12,200 USD, compared with a local quote of 30,000 USD for a similar scope, a difference of 17,800 USD. The LP portal is priced separately, on quote, for a second phase.
FAQ
How much does a private equity website redesign cost in Doha?
Local agencies often quote 15,000 to 45,000 USD (2026 ballpark). At Kolonell the fixed grid runs from 2,900 USD (Starter) to 8,900 USD (Premium), with portal and integrations on quote.
How long does the redesign take?
3 to 4 weeks for Starter or Growth, 4 to 6 weeks for Premium, once content is ready. The compliance review must be scheduled before go-live.
Can we show all our portfolio companies?
Only real companies, with management consent and an up to date status (held or exited). An accurate portfolio of 9 companies is worth more than 15 unverifiable logos.
Will we lose our search visibility?
The risk exists if URLs change without a plan. A full inventory, 301 redirects and 8 weeks of Search Console monitoring greatly limit the loss.
Is the LP portal included?
No, secure areas and data rooms are priced on quote. They are often handled in a second phase, after the public site goes live.
Let's scope your project. A Premium redesign at 8,900 USD, with Arabic and English set in the quote, delivered in 4 to 6 weeks once content is approved. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
