The verdict in three sentences
Web referral is one of the easiest income streams to start: you recommend a client, the agency builds it, you earn a 15 % commission on the sale plus 5 % recurring on maintenance and SEO. You write no code and front no costs. With an average showcase ticket of 500,000 FCFA in Senegal in 2026, three sales a month generate 225,000 FCFA in direct commission, before the recurring income that grows every month.
The Kolonell referral scale 2026
The rate depends on the pole. The higher the ticket, the bigger the unit commission, even at a lower rate.
| Pole | Avg. 2026 ticket (FCFA) | Sale commission | Recurring |
|---|---|---|---|
| Showcase site | 500,000 | 15 % (75,000) | 5 % maintenance/SEO |
| E-commerce | 2,000,000 | 12 % (240,000) | 5 % |
| Marketplace | 5,000,000 | 10 % (500,000) | included |
| Institutional | 10,000,000 | 8 % (800,000) | included |
A single marketplace or institutional sale can outweigh ten showcase sales in commission. The ideal mix: showcase volume plus a few big tickets.
Income projection by volume
Here is what a regular referrer earns on the showcase pole, excluding recurring income.
| Sites/month | Direct commission/month (FCFA) | Over 12 months (FCFA) | + 5 % recurring compounded |
|---|---|---|---|
| 1 | 75,000 | 900,000 | steadily rising |
| 3 | 225,000 | 2,700,000 | steadily rising |
| 5 | 375,000 | 4,500,000 | steadily rising |
| 8 | 600,000 | 7,200,000 | steadily rising |
| 12 | 900,000 | 10,800,000 | steadily rising |
The 5 % recurring on maintenance contracts (50,000 to 200,000 FCFA/month) creates passive income that stacks as your portfolio grows.
Lead sources, pitch and tools provided
You do not need to be a developer. Your job is the introduction and the trust.
| Lead source | Effort | Estimated conversion |
|---|---|---|
| Personal network / family | Low | High |
| Neighborhood businesses | Medium | Medium |
| Business Facebook groups | Low | Medium |
| Events and fairs | Medium | High |
| Satisfied-client referral | Low | Very high |
Kolonell provides customizable demos, sales arguments, the FCFA/EUR price grid and lead tracking through to signing. You remain the trusted point of contact.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Aminata, a teacher in Dakar, becomes a Kolonell referrer in 2026. She recommends 3 showcase sites a month at 500,000 FCFA: 225,000 FCFA in monthly direct commission. After a year, 36 sites sold; half subscribe to maintenance at 75,000 FCFA/month. Her 5 % recurring: 18 contracts x 3,750 FCFA = 67,500 FCFA/month of passive income, continuing even in months she sells nothing. Annual total: 2,700,000 FCFA plus growing recurring income.
FAQ
How much does a referrer earn on a website sale?
15 % of the sale price on a showcase site, i.e. 75,000 FCFA for a 500,000 FCFA site, plus 5 % recurring on maintenance and SEO.
Do I need to code or design?
No. You recommend and introduce; Kolonell builds, delivers and supports. Your value is trust and network.
How long does the recurring income last?
As long as the client keeps their maintenance or SEO contract. On a 75,000 FCFA/month subscription, 5 % is 3,750 FCFA monthly, multiplied by every client in your portfolio.
Which pole pays the most?
Per unit, institutional (8 % on 10,000,000 FCFA = 800,000 FCFA) and marketplace (10 % on 5,000,000 FCFA = 500,000 FCFA). By volume, showcase sites remain the fastest to sell.
How do I actually start?
A single WhatsApp message gets you into the program, the demos and the price grid, then you can recommend your first client this week.
Let's talk about your project. Join the Kolonell referral program and earn 15 % + 5 % recurring from your very first recommendation. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
