The verdict in three sentences
The hospitality sector is one of the ripest for digitization: online booking, QR menus, Wave and Orange Money payments, Google visibility. A referrer finds dense ground (hotels, restaurants, caterers, lounges) with project tickets of 500,000 to 3,000,000 FCFA. With a Kolonell commission of 12 to 15 %, a handful of signings a month builds real income.
Tickets and commissions by project type
A restaurant does not have the same needs as a hotel. Here are 2026 ballpark figures and the associated referral commission.
| Project | Estimated 2026 ticket (FCFA) | Pole | Referral commission |
|---|---|---|---|
| Restaurant showcase site | 500,000 | Showcase | 15 % (75,000) |
| QR menu + booking | 800,000 | Showcase | 15 % (120,000) |
| Hotel site + booking | 1,500,000 | E-commerce | 12 % (180,000) |
| Caterer e-commerce | 2,000,000 | E-commerce | 12 % (240,000) |
| Multi-site chain | 3,000,000 | E-commerce | 12 % (360,000) |
| Monthly maintenance/SEO | 100,000 / month | Recurring | 5 % (5,000/month) |
Rates and tickets are 2026 market estimates. Integrated mobile payment (Wave/Orange Money) is the decisive argument with restaurateurs.
Why this sector converts fast
The need is visible and the return immediate: online bookings, cashless payment, Google reviews. The sales cycle is short.
| Target | Density | Priority need |
|---|---|---|
| Urban restaurants | Very high | QR menu + booking |
| Hotels and residences | High | Booking + payment |
| Caterers / dark kitchens | Medium | E-commerce + delivery |
| Lounges | High | Showcase + social |
| Cafes and bakeries | Medium | Online ordering |
The field approach (direct visit, mobile demo personalized with the venue's name) converts far better than a cold message.
The Kolonell referral program
Becoming a Kolonell referral partner gives you access to sector demos, the price grid and a clear commission per pole.
| Kolonell pole | Sale commission | Recurring |
|---|---|---|
| Showcase site | 15 % | 5 % maintenance/SEO |
| E-commerce | 12 % | 5 % |
| Marketplace | 10 % | included |
| Institutional | 8 % | included |
A hotel you sell a booking site to can later order an e-commerce rebuild or a loyalty module: every venue is a recurring client.
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Mini case study
Ibrahim, a former waiter turned referrer in Saly, canvasses the resort's hotels and restaurants. In 2026 he signs one hotel site + booking at 1,500,000 FCFA (12 % = 180,000 FCFA) and two restaurant showcases at 500,000 FCFA (2 x 75,000 = 150,000 FCFA). Month total: 330,000 FCFA in direct commission. All three venues subscribe to maintenance at 100,000 FCFA/month: 5 % recurring = 15,000 FCFA/month added durably.
FAQ
What is the average ticket for a hospitality project?
From 500,000 FCFA for a restaurant showcase to 3,000,000 FCFA for a multi-site chain. The QR menu with booking sits around 800,000 FCFA.
What commission does the referrer earn?
15 % on a showcase, 12 % on an e-commerce/booking project, plus 5 % recurring on maintenance. On a 2,000,000 FCFA project, that is 240,000 FCFA.
Why is this sector easy to convert?
The need is concrete (bookings, mobile payment, Google reviews) and the ROI immediate. Integrated Wave/Orange Money payment is often the decisive argument.
What is the best sales approach?
The field: a direct visit with a mobile demo personalized with the venue's name. That level of personalization converts far better than a generic message.
How do I stack the income?
Each venue can buy several services (showcase, then e-commerce, then loyalty) and keep monthly maintenance, generating recurring income that compounds.
Let's talk about your project. Become a Kolonell referral partner and digitize your region's hospitality scene with 12 to 15 % commission. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
